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The Food Business Podcast

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This podcast is meant for restaurateurs, restaurant owners, brewery owners and food truck owners.

This podcast is meant for restaurateurs, restaurant owners, brewery owners and food truck owners.
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United States


This podcast is meant for restaurateurs, restaurant owners, brewery owners and food truck owners.






Turning Your Home Brewing Into a Business

It’s not very often someone just up and decides they want to start a brewery. Most breweries start after someone or multiple someones have been brewing small batches of beer at home for fun and for friends. On this episode I talk with Marty Coatney who is a home brewer who is taking is passion from hobby to full fledged business.


Finding Your Voice on Social Media

Social media can be an affective marketing tool, but it can also hurt you if not used right. In this episode Aaron Steinmann from Brewhaus Media and Adam Feller from Avidity Creative share how you create a personality and a voice in your social media messaging in order to appear authentic and reach YOUR audience.

Quick Tip: Defining Your Target Audience

Your target audience is a navigation tool for your marketing and brand strategy. It's how you make your business grow in a predictable way. In this episode Adam gives 3 ways to define your target audience and why it's important that you know who to target.


Building a Franchise with Michael Mohammed and Randy Wyner from Chronic Tacos

Starting one restaurant is difficult. Growing it to a scalable franchise is a whole other challenge. CEO, Michael Mohammed, and Founder, Randy Wyner, of Chronic Tacos join the show to talk about what steps they took to grow from a few locations to over 60 in a short period of time. Things like systems and processes, culture and branding are a few of the topics we cover.


Copyrights, Trademarks, Patents and the Intellectual Property for Food Businesses

You've got a killer product and you want to start selling it. Be sure to have your legal bases covered to protect yourself. Chris Proskey from Brown Winick Attorneys at Law is a guest with a ton of great information. We discuss what things to be aware of as you're starting your business and what things you're entitled to as you start to build your brand. Gain an understanding of the differences of Copyrights vs. Trademarks and Registered Trademarks and when you need and don't need each of...


Quick Tip: Do It Yourself Food Photography

Hire a professional photographer when you can to take photos for your restaurant, food truck or brewery. When you can't afford to hire a professional there's some small tricks of the trade that you can use to get a good photo. In this Quick Tip episode I cover what those tips are that will give your food the perfect look.


Managing a Change in Your Restaurant or Brewery Brand

It's not uncommon to see breweries add food to their taproom or for restaurants to start brewing their own beer. What does this mean for your brand? Is it a good idea? How do you manage perceptions? Ryan Wheaton from the Branding Brews podcast joins the show to discuss how to handle new offerings. Get started with BluJaket here: Check out Avidity Creative here:


Growing a Nitro Cold Brew Coffee Business From Scratch

When you’re just starting a business having never started one before there’s probably a lot of things you aren’t prepared for. Today on the show I have Todd Zenig from Zume Brewing Company. Zume brews, cans and distributes their own Nitro Cold Brew Coffee and we’re going to talk about what their brewing and canning process is like as well as how Todd goes about getting the product on shelves.


Selling Coffee Online With Nick Selman at Javaya

Selling products online is no easy task, especially when you’re new to the market and your product has a limited freshness period like coffee. As a guest on this episode I have Nick Selman, one of the founders of Javaya, which is an online marketplace for coffee roasters to get in front of customers who appreciate high quality craft coffee. We discuss the benefits and downfalls of selling online as well as give advice for being successful in selling online, whether it’s through your own site...


Marketing for the Oldest Brewery in the State

You can have the best beer around but if nobody knows about it then you don’t have a business. So on this episode I’ll be talking to a guest who’s job is to get her company’s beer into the hands of more people. Ashton Tenhouse is the Director of Marketing & Business Development at Front Street Brewery. We’ll cover things they regularly do that have worked for them as well as some things that weren’t quite as successful so you can take that information and put it to use with your own...


Startup Accelerators for Food Businesses with Union Kitchen

If you’re just starting your food business there’s a lot of things you probably don’t know or haven’t even thought about. Today I’m talking with three guests who have been part of Union Kitchen. Union Kitchen is an accelerator program for food businesses in Washington, DC that combines with resources for a commercial kitchen, distribution and grocery facilities. Today on the podcast we’re talking about how accelerators and the resources they provide take businesses to the next...


Building Your Drink Menu and Experience with Jared Giunta

Those who have already opened or managed a restaurant know that your drink menu can bring in a lot of revenue. Adam is joined by Jared Giunta, the beverage director at Proof, which was named the best restaurant in Iowa by Time magazine. He discusses what to watch for when building your own drink menu and how to conduct an experience for your customers. If you're ready to take your brand to the next level then check out


6 Tips for Marketing A New Beer with Aaron Steinmann

So often breweries miss out on a huge opportunity when releasing a new beer into their lineup. All of the work goes into creating a recipe and production and the marketing of said beer is overlooked. Aaron Steinmann from Brewhaus Media joins Adam Feller to provide 6 pieces of advice for making making the most of your beer launch. If you need help branding or promoting your new beer please reach out to Brewhaus Media or Avidity Creative for a quick chat. It will be well worth your time.


From Passion Project to Full Time Coffee Roasting Company

Every thought about turning that hobby of yours into a full on business? Maybe it's beer or maybe it's coffee like my guest this week. Brian Gumm is the founder of Ross Street Roasting and he has some great insight into how he turned his passion for coffee into a full time roasting and retail business. Turning your own hobby into a full fledged business? First be sure to check out


Tracking Your Beer Production and Distribution

Guest John Jackovin from Fermented Labs shares advice for new brewers about things you should be tracking with your production and distribution to keep your books in line and run your operation smoothly. We talk about his app, Brewd, and how it helps brewers with tracking, production and quality control.


Quick Tip - 3 Restaurant and Brewery Branding Myths

Adam addresses 3 common myths about branding in the food industry. Isn't branding the same as advertising? Isn't branding expensive? Do I really need branding? These are all questions answered by the owner of Avidity Creative, a branding and design agency specializing in the food industry.


Interior Design for Restaurants with David Pilkenton

Part of building an experience that your customers will enjoy and remember is designing an environment that sets a tone. David Pilkenton of Draftsman Design is an interior designer who specializes in the restaurant industry. He has tons of advice for working with interior designers to turn your baby (restaurant) into an outstanding member of society. If you're considering opening a restaurant you'll want to have your brand game on lock. Avidity Creative has changed the game in restaurant...


Inside the Mind of a Food Reviewer with Karla Walsh

What is it like to write reviews of food you eat and get paid for it? Should restaurants inviting reviewers to their place? Is it ok to reach out to reviewers after a bad experience? Karla Walsh is full of insights after her experience as a food blogger, digital food editor for Better Homes & Gardens magazine, and the Datebook Diner for the Des Moines Register. Starting a restaurant? If so, you'll want to check out Avidity's Brand Serve™ process. We've simplified the branding process for...


Restaurant Investment and Brand Experience With Nate Kaeding

Former Iowa Hawkeyes and San Diego Chargers place kicker Nate Kaeding has moved from a career in football to investing in local restaurants and breweries. He provides some great insights for how to approach investors for your restaurant as well as the importance of the brand experience. May 14-20th is National Craft Beer Week and Avidity is celebrating by giving away a FREE logo design to one lucky brewery winner. Learn more and enter at


Sustaining Success in a Growing Craft Beer Industry

The Iowa craft beer scene has exploded in the last 15 years as the state now has nearly 100 craft breweries. Teresa Albert from Millstream Brewing Company is our guest this week. She tells us how her and her partners came to own a 35 year old brewery and how they continue their success as they to gain more and more competitors. We discuss how they determined who would manage what parts of the business, how they distribute and how important packaging is to them. May 14-20 is National Craft...