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Our goal in this podcast is to support dietary/nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to the 5 main product development and launch categories of efficacy, quality, compliance, story, and demand.

Our goal in this podcast is to support dietary/nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to the 5 main product development and launch categories of efficacy, quality, compliance, story, and demand.
More Information

Location:

United States

Description:

Our goal in this podcast is to support dietary/nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to the 5 main product development and launch categories of efficacy, quality, compliance, story, and demand.

Language:

English

Contact:

4174992127


Episodes

Natural Food Brands Need to Avoid Becoming Commodities | Interview with Eric Kiker

3/21/2019
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Eric and I discuss what brands can do to avoid becoming a commodity brand and get customers excited about not just your products but your brand. We also get his take on some natural food/beverage and supplement brands that are doing this branding thing right today as well other other lil' tid-bits from this passionate, fit, and fun personality who is the founder of thedigestiblebrand.com and chief strategy officer/principle at Denver's very own LRXD.

Duration:00:43:34

Natural Health Product Brands | ROI of Transparency: Interview with Yadim Medore

2/27/2019
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In this episode I chat with Yadim Medore one of the God fathers of strategic branding within the nutraceutical and functional food and beverages spaces. Our discussion will be around the topic of The ROI of Trust Transparency and what that should mean to brands today. He and his company Pure Branding have assisted brands such as Gaia Herbs, Standard Process, Reserveage, and more generate amazing results oriented, meaningful, and highly targeted strategic brand support.

Duration:00:36:33

Nutraceutical Industry Lessons Learned: Interview with Micah Osborne, President of Stratum

1/11/2019
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Micah Osborne is on the show and we discuss a few lessons he's learned in his career, allowing your team to thrive by letting them do what they do best, finding and participating in peer groups to help you grow and more.

Duration:00:22:25

Vegan Nutrition & Supplements are No Fad: Market IQ Episode with Dr. Bailey

12/4/2018
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In this Market IQ episode we have Dr. Christopher Bailey with us again from right here at Stratum Nutrition as we discuss Vegan & Vegetarian category stats as a whole as well as review a few functional food brands and dive into how related category trends end up transitioning into the supplement space.

Duration:00:16:44

Natural Health Supplement Amazon Trends: Interview with Ryan Mulvany, Founder of Quiverr

11/12/2018
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In this episode I speak with Ryan Mulvany ($100 million in Amazon Sales) and founder of Quiverr about why he considers himself an Amazonaholic, Amazon brands effects on others, trend tracking tools, and more. Don't miss this interview with a seasoned Amazon CPG & PE Marketplace Strategist and the founder of Amazon's 2nd Largest Ads Partner.

Duration:00:37:49

Deep Fake Vids, Natural Product Flavoring Systems & More with Dr. Christopher Bailey

11/5/2018
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Another Stratum Nutrition Ingredients for Success podcast with Dr. Christopher Bailey. In this episode we discuss several topics tied to the nutraceutical industry including deep fake videos, flavoring systems, protein trends and more.

Duration:00:29:15

How Nutraceutical and Natural Product Brands Can Sell More Products: Interview with Jeff Davis

10/23/2018
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Whether you are in the nutraceutical space or not, we have all been in those meetings that starts with sales pointing fingers at marketing for the lack of quality leads and marketing barks back by blaming lack of conversion on sales not properly cultivating the account relationship. It's unnecessary and in today's landscape sales and marketing should be one cohesive well oiled machine. Jeff Davis has spoken at tons of sales and marketing conferences including Saleforce and Linkedin events....

Duration:00:45:32