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True to Form

Health & Wellness Podcasts

True to Form is the leading industry podcast that connects you to the people, technology and hot topics that shape the elective medical community -- hosted by Motivational Speaker, Inc. 500 Entrepreneur & Chief Evangelist of PatientNow, Tim Sawyer.

True to Form is the leading industry podcast that connects you to the people, technology and hot topics that shape the elective medical community -- hosted by Motivational Speaker, Inc. 500 Entrepreneur & Chief Evangelist of PatientNow, Tim Sawyer.

Location:

United States

Description:

True to Form is the leading industry podcast that connects you to the people, technology and hot topics that shape the elective medical community -- hosted by Motivational Speaker, Inc. 500 Entrepreneur & Chief Evangelist of PatientNow, Tim Sawyer.

Language:

English

Contact:

4077939254


Episodes

Improving Consultation Conversions with Patient Financing

6/16/2022
Host Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation conversions, but to also improve per-patient spend and practice profitability.

Duration:00:21:06

The State of the Economy & Its Impact in Medical Aesthetics

4/20/2022
Host Tim Sawyer chats with returning guest Warren Danforth about the state of the economy and the current macroeconomic factors facing both consumers and practice owners. While demand for aesthetic treatments remains strong, the rising inflation, shortage of workers, and federal rate hikes are bringing a sense of uncertainty for the future. Tune into this episode to hear insight from successful medical spa owner, Warren Danforth, and what he predicts for the future of our economy,...

Duration:00:27:39

Tapping into the Underserved Male & Millennial Patient Markets

3/23/2022
Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.

Duration:00:30:24

Facing the Future of Aesthetics

1/12/2022
Andy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets have shifted in our rapidly evolving industry.

Duration:00:26:10

Part 2: Maximizing Customer Value in Your Medical Spa

12/6/2021
Join Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity with consistent brand messaging and communication.

Duration:00:22:43

Maximizing Customer Value During Times of High-Growth

11/4/2021
One of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current state, and the utmost importance of putting customer value first.

Duration:00:31:13

Maintain High Standards & Focus on Results

9/23/2021
Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including: - How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments - The importance of...

Duration:00:30:36

What's on the Horizon in Regenerative Aesthetics?

9/1/2021
Chief Scientific Officer of Suneva Medical, Dr. Brian Pilcher, appears on this week's episode to delve into the evolution of neuromodulators, dermal fillers, and regenerative medicine in the aesthetics industry. Tune in to hear the challenges that come with advertising regenerative treatments on Google, the emergence of patients experiencing 'filler fatigue', and why we are headed for an inflection point in terms of what will drive the industry forward for both provider and patient.

Duration:00:34:33

Are Your Vendor Partnerships Setting You Up for Success?

8/18/2021
Industry expert and international speaker, Kara Moncrief, shares her journey in aesthetics, drivers behind the current industry surge, plus her advice for choosing the right vendor partnerships to support the best training, technology & patient outcomes in your practice.

Duration:00:29:45

Staying at the Forefront of Cosmetic Medicine with Dr. Michael Gold

8/5/2021
Dr. Michael Gold returns to the show to share his personal & professional journey to becoming a world-renowned dermatologist. Dr. Gold unpacks why medical professionals should always continue to invest in their clinical & business skill sets, how choosing the right lasers can help differentiate your practice, plus the importance of having avenues for patients to finance higher-cost treatments, yet still get the care they deserve.

Duration:00:27:36

Leadership During Times of Change

7/23/2021
Pioneer in aesthetics and CEO of Suneva Medical, Pat Altavilla, appears on this week's highly anticipated episode to unpack how the last 16 months has impacted the current state of the industry today. Pat dives into the underserved Millennial & male markets, why your existing patients are the lifeblood of your business, and how regenerative aesthetics will play a key role in the future growth of this industry.

Duration:00:30:03

Purchasing & Selling Used Capital Equipment in Your Practice

7/16/2021
CEO of MRP, Scott Carson, appears on this week's episode to talk about the current state of energy based devices in elective medicine. Scott dives into how practices can purchase used capital equipment with a reasonable investment, how to manage operating costs more efficiently, plus his advice for providers entering the marketplace & how they can choose devices more effectively for the patients they serve.

Duration:00:33:49

Pearls of Wisdom with Dr. Jennifer Pearlman

7/6/2021
Internationally recognized medical expert focused in women’s health, hormones & cosmetic medicine, Dr. Jennifer Pearlman, joins Tim Sawyer to talk about the unique business model she's built for her Toronto-based practice. Dr. Pearlman shares how to stay resilient during uncertain times, the importance of transparent patient communication, and why it's critical to be proactive vs. reactive in business.

Duration:00:27:03

Operate Your Practice As If It Were For Sale

6/22/2021
Partner of OJM Group, Attorney & Wealth Management Expert, David Mandell, returns to the show to talk about the importance of implementing systems & processes to maximize value, how to effectively position your practice for the end goal, and why you should always stay focused working on your business vs. just in it.

Duration:00:32:33

Legal Tips 101: Building a Profitable Med Spa Model

5/28/2021
Partner at the ByrdAdatto law firm, Brad Adatto, joins #TruetoForm to talk about the velocity of start-up med spas in 2021 vs. years prior, legal tips for getting your practice set up the right way, and the importance of always starting with the end goal in mind.

Duration:00:35:12

Using Video to Boost Lead Gen & Conversion in Your Practice

5/21/2021
Business partner duo of the Revenue Doctors, Nathan Strom & George Scandalis, join Tim Sawyer on this week's episode to break down how practice owners can grow their business in today's digital world. Tune in to hear some powerful marketing statistics in today's current landscape, how to leverage video to drive patient leads & the importance of keeping education at the forefront in your practice.

Duration:00:27:34

Retail to the Rescue

5/3/2021
One of the most important lessons learned from the challenging 2020 year was the power of retail in your practice. In this episode, Master Trainer & Director of Education for Dermaconcepts, Candace Noonan, breaks down the importance of having a strong retail component in your business and why branding your skincare the right way will set you apart in this industry.

Duration:00:26:37

Maximize Short-Term Stimulus to Create Long-Term Success

4/22/2021
Owner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintaining a strong marketing message in 2021.

Duration:00:28:23

An Entrepreneurial Approach to Medicine

4/9/2021
Licensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based business.

Duration:00:31:46

Educating vs. Advertising with the Real Dr. Bae

3/24/2021
A leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice.

Duration:00:34:38