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True to Form

Health & Wellness Podcasts

Hosted by Tim Sawyer, President and Co-Founder of Crystal Clear, True to Form is a regular podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Tim Sawyer is a two-time Inc. 500 entrepreneur and a highly regarded faculty speaker for over 28 medical associations. Episodes encompass in-depth discussions with some of the nation’s most successful elective medical practices and KOL’s while highlighting emerging industry trends, top strategies in digital marketing, and constructive management techniques. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing your medical practice with the authentic, the transparent, Tim Sawyer.

Hosted by Tim Sawyer, President and Co-Founder of Crystal Clear, True to Form is a regular podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Tim Sawyer is a two-time Inc. 500 entrepreneur and a highly regarded faculty speaker for over 28 medical associations. Episodes encompass in-depth discussions with some of the nation’s most successful elective medical practices and KOL’s while highlighting emerging industry trends, top strategies in digital marketing, and constructive management techniques. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing your medical practice with the authentic, the transparent, Tim Sawyer.

Location:

United States

Description:

Hosted by Tim Sawyer, President and Co-Founder of Crystal Clear, True to Form is a regular podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Tim Sawyer is a two-time Inc. 500 entrepreneur and a highly regarded faculty speaker for over 28 medical associations. Episodes encompass in-depth discussions with some of the nation’s most successful elective medical practices and KOL’s while highlighting emerging industry trends, top strategies in digital marketing, and constructive management techniques. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing your medical practice with the authentic, the transparent, Tim Sawyer.

Language:

English

Contact:

4077939254


Episodes

An Entrepreneurial Approach to Medicine

4/9/2021
Licensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based business.

Duration:00:31:46

Educating vs. Advertising with the Real Dr. Bae

3/24/2021
A leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice.

Duration:00:34:38

The Perfect Storm

2/16/2021
Internationally renowned and double board-certified facial plastic & reconstructive surgeon, Dr. Andrew Campbell joins us this week on #TrueToForm to unpack how leadership and risk-taking have attributed to his success as an entrepreneurial surgeon. Dr. Campbell also dives into the impact COVID has had on his business and the drivers behind why his practice just experienced their busiest month yet.

Duration:00:31:57

Business Boosting Tips with Francis Acunzo

2/4/2021
CEO of Acara Partners, Francis Acunzo, joins this week's episode to share the evolution of medical spas into what has now become a recession-proof industry. Tune in to hear his expert advice for increasing revenue this year in 2021, how to properly budget your marketing, and the importance of working capital, especially during today's uncertain times.

Duration:00:31:43

What is the Future of the Med Spa Industry in 2021?

1/25/2021
One of our most popular guests and successful practice owner, Warren Danforth, returns to the program to share his perspective on what the medical aesthetic landscape will look like this year. Warren dives into how his med spa has been performing, what changes he's seen - plus the impact of stimulus, working from home, and what he believes will drive consumer demand in 2021.

Duration:00:26:46

Leveraging Relationships to Build a Thriving Practice

1/11/2021
Internationally renowned plastic surgeon & med spa owner, Dr. Stanley Okoro, returns to the show to delve into the driving factors behind how he's managed to almost triple his practice volume this past year, including the vital importance of building long-lasting relationships with your strategic partners to help set your practice up for success for the long haul.

Duration:00:30:22

Delivering the Ultimate Patient Experience

12/22/2020
Industry insider, Tyler Terry, breaks down powerful ways to shift & adapt your marketing to meet the needs of the modern aesthetic consumer both in & out of the practice, as well as how to leverage technology to deliver the ultimate patient experience.

Duration:00:33:47

Planning for Success

12/17/2020
Bryan Durocher, Founder of Durocher Enterprises, shares his expert financial tips to plan for success -- including how to maximize cashflow through gift cards & memberships, capitalizing on the retail & e-commerce opportunity, plus the top technology platforms to invest in to boost profitability in 2021.

Duration:00:26:59

Mindset Matters

12/9/2020
Host Tim Sawyer sits down with returning guest and Practice Management Consultant, Terri Ross, who delves into why sales is the lifeblood of building a sustainable business model in elective medicine. Tune in to hear why its all about mindset, and simple, yet powerful changes you can make in your practice to be more efficient, more productive, and most importantly, more profitable.

Duration:00:30:35

Smile With Your Voice

11/19/2020
Returning guest, Dr. Mark Tager, shares pearls of wisdom for how to become more influential & authentic in-person and on camera. Tune in to hear his expert tips for conducting effective virtual consults, how to make video work in your practice, and invaluable presenting tips for speakers of all levels within the elective medical community.

Duration:00:35:20

Just Do Right

11/5/2020
Robert Bruce, co-founder of Balanced Bodies Anti-Aging, dives into how his practice has adjusted throughout recent months to continue to provide exceptional patient experiences amid an ongoing pandemic. Hear his words of wisdom including the importance of selling what you believe in & at the end of the day, "just do right," & treat patients the way they want to be treated.

Duration:00:26:31

Greatest Hit: The Hormone Therapy Revolution

10/28/2020
GREATEST HIT EPISODE! Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.

Duration:00:40:29

SPECIAL RELEASE: A Response to the New AmSpa Guidelines

10/19/2020
Industry experts recently weighed in on the newly released guidelines from the American Medical Spa Association during an exclusive Virtual Practice Workshop, originally held on October 15th, 2020. Tune in to hear what they had to say and how these guidelines can potentially impact your practice & the medical spa industry at large.

Duration:01:34:48

The Mindset of Resilience

10/15/2020
Kelly Engelmann, founder of Enhanced Wellness Living, dives into her unique practice model, including how she empowers her patients to live long, healthy lives through a proactive approach to integrative medicine. Also hear the ins and outs of building a booming business, including why your team is everything & the importance of baking an attitude of resilience into your practice culture.

Duration:00:37:27

Don't Be Everything to Everybody

10/7/2020
Rhode Island-based med spa owner, Brittany Iafrati, FNP-C, shares her journey from working in the ICU to finding her true passion as an aesthetic nurse injector. Hear her biggest advice for start-up providers, the importance of growing organically & why you should always fit your practice to your patients, not the other way around.

Duration:00:30:57

Putting Patients Before Profits

10/1/2020
CEO of Androgenix, Zach Breakey, appears on this week's episode to talk about the importance of putting patient loyalty above all things. Zach delves into how he built true brand recognition in his local community, the importance of treating people right, and why a patient's best interests should always come first.

Duration:00:29:58

Staying True to Your Brand

9/22/2020
Dr. Mary Christina Simpson, CEO of SeaMist MedSpa & mother of four, shares how she built her successful Rhode Island-based aesthetic practice, including why learning balance is key & the utmost importance of staying true to your brand.

Duration:00:30:31

Stop Selling the Mills & Start Selling the Thrills

9/17/2020
Warren Danforth returns to True to Form to talk about the biggest drivers behind why modern consumers buy in aesthetic medicine, including the impact that emotions have on purchasing behavior and how you can convert more patients by adding perceived value.

Duration:00:27:08

Nobody Starts at the Top: How to Conquer Your Business

9/10/2020
Practice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small practice with just one employee & transforming it into a thriving business, with two locations, over 15 energy-based devices, and 12 full-time employees.

Duration:00:28:57

Shifting Your Social Media Mindset: Produce More than You Consume

9/2/2020
Internationally-renowned plastic surgeon, Dr. Stanley Okoro, returns to the show to give a rundown of why you need to be running your practice like a business. Dr. Okoro delves into the importance of community involvement, how to shift your social media mindset and how telemedicine has dramatically improved his consultation conversions since the lockdown.

Duration:00:36:24