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Yoga Entrepreneur Secrets

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It's okay to make money doing what you love. Having owned and operated a million dollar yoga business for the last 15 years, we know the big question is this, “how will this industry evolve and how do we continue to grow, thrive and make a living doing what we love.” That's the question and this podcast will give you the answer. Follow us as we document our journey and share the secrets to help yoga entrepreneurs thrive in this ever-changing world. We are the Yax Brothers and we're glad you're here. - - - - - You can learn more about us and what we do at: https://yaxyogaconcepts.com

It's okay to make money doing what you love. Having owned and operated a million dollar yoga business for the last 15 years, we know the big question is this, “how will this industry evolve and how do we continue to grow, thrive and make a living doing what we love.” That's the question and this podcast will give you the answer. Follow us as we document our journey and share the secrets to help yoga entrepreneurs thrive in this ever-changing world. We are the Yax Brothers and we're glad you're here. - - - - - You can learn more about us and what we do at: https://yaxyogaconcepts.com
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Location:

United States

Description:

It's okay to make money doing what you love. Having owned and operated a million dollar yoga business for the last 15 years, we know the big question is this, “how will this industry evolve and how do we continue to grow, thrive and make a living doing what we love.” That's the question and this podcast will give you the answer. Follow us as we document our journey and share the secrets to help yoga entrepreneurs thrive in this ever-changing world. We are the Yax Brothers and we're glad you're here. - - - - - You can learn more about us and what we do at: https://yaxyogaconcepts.com

Language:

English


Episodes

13: How You Do Anything is How You Do Everything - Overcoming the Patterns That Hold Your Business Back

9/18/2019
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In this episode, we are going to discuss the idea that how we do anything is how we do everything, and dive into the fact that our personal patterns, especially around money, affect our businesses more than we know. Whatever it is that you want to achieve, be it personal or business, if you believe in it wholeheartedly, then you must be willing to invest everything you have into it. We hope this episode helps you identify the patterns that are holding you back, so you can achieve the...

Duration:00:18:59

12: How to Overcome Money Issues - Chris's Story

9/11/2019
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In this episode, it’s Chris’s turn to talk about his experiences growing up in a family that was on welfare and struggling to make ends meet. John will interview him about growing up as the youngest in the family, seeing his mom struggle financially, and the dysfunctional patterns that he formed from that. They will also dive into his money issues, and how he overcame them when his responsibilities in life increased. Tune in and enjoy! Key Points Discussed: -- If you haven't already, be...

Duration:00:22:14

11: How to Overcome Money Issues - John's Story

9/4/2019
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In this episode, we're going to dive into the subject of money and why people call it the root of all evil. We will talk about our personal experiences with money, and how that formed and shaped the way we saw our realities. Chris will then interview John about his money issues, how they came to be, how he overcame them, and hopefully, the key takeaways from his story will help you look at your money issues differently so you can work towards financial freedom. Key Points...

Duration:00:20:28

10: How to Align Your Yoga Studio with Human Psychology

8/28/2019
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In this episode, we are going to talk about 4 out of the 6 basic human needs that every entrepreneur should understand and endeavor to satisfy with their business to always stay ahead of their competition and sustain a low attrition rate. We’ll dive into how a yoga entrepreneur can set up their classes to fulfill those needs and give students the best results possible so they can keep coming back. See you on the inside. Key Points Discussed: -- If you haven't already, be sure to join our...

Duration:00:16:10

09: What's Your Style?

8/21/2019
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In this episode, we are going to talk about what Bruce Lee and yoga have in common. We will share the story of how we got into Jeet Kune Do and how it led us down the path that got us into yoga. In yoga, everyone gets stuck on poses and what style is better than the other. In martial arts, we learned from Bruce Lee that ranges of fighting matter more than styles. The equivalent of "ranges" in the yoga world is the body, specifically the Myofascial Lines of the body. This is our framework...

Duration:00:17:25

08: Don't Be Afraid To Get Real In Your Yoga Studio

8/14/2019
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In this episode, we are going to talk about the opportunity that every yoga entrepreneur has to really impact people by enabling them to experience a non-ordinary state of consciousness through a beautiful class environment. To achieve that, we as yoga teachers have to be vulnerable and share our stories and experiences in life with our students, which can be a bit hard because most of us somehow feel unqualified or unworthy of doing so. Listen in to learn how you can overcome that feeling...

Duration:00:14:57

07: Niche Down or Die

8/7/2019
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In this episode, we are going to talk about the problem of yoga studios offering too many styles of yoga which adversely affects their business success because people don’t like being bombarded with numerous options when they’re really trying to get a yoga class that they can gain from. When we first opened our studio, we had like five different names for the same class, but we later realized that it just got people confused, and a lot of potential clients would just walk away because of...

Duration:00:19:05

06: Are You Giving Up Your Power To Be Successful?

7/31/2019
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In this episode, we are going to address the issue of studio owners giving their teachers too much control in what they teach in classes which creates inconsistency. A teacher can be very good at what they do and students might love them a lot, but that becomes a detriment to the business if what the teacher teaches cannot be replicated, because if by any chance they’re not around, the students they teach wouldn’t come in anymore. As a studio owner, you can’t rely on that at all, and we are...

Duration:00:18:44

05: Case Study - Increasing Memberships By 50%

7/26/2019
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In this episode, we are going to welcome Linda Osorio, a fellow yoga studio owner, onto the show to share how she got into yoga, started her yoga studio, and the challenges she faced in growing and sustaining the business. At one point in the business, she was going through a rough patch and kept hitting a barrier in memberships, but when she reached out to us, we helped her increase her memberships by up to 50% which created a level of financial freedom that gave her the ability and free...

Duration:00:32:42

04: How to Create More Time in Your Day

7/25/2019
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In this episode, we are going to talk about creating more time in your day by focusing more on working on your business instead of in your business. When we were starting out with our yoga studio, we used to handle everything ourselves, from teaching classes to managing the finances. That worked for some time, but it was obviously not sustainable, so we solved that by first hiring a front desk person, and then launching our teacher training, which collectively enabled us to set up the...

Duration:00:12:46

01: The Yax Origin Story

7/24/2019
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In this episode, we are going to dive into our back story, the life experiences that made us who we are today, how we got into the yoga business, how we’ve progressed in our entrepreneurial journey over time, and how passionate we are about helping yoga business owners become successful. Key Points Discussed: -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our...

Duration:00:21:39

02: Long-Term Success Hinges On This One Thing

7/24/2019
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In this episode, we are going to talk about the one thing in the past 15 years of doing work in the yoga industry, that we attribute to our success. When we started our yoga studio in 2005, our classes were hot, but we didn’t have a system. We were both consistent in the sequences we were teaching, but one of our teachers was always doing things differently, which became a huge problem later on. Over time, we realized that we needed to develop a framework that we would be consistent with,...

Duration:00:13:57

03: We Weren't Good Enough to Teach

7/24/2019
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In this episode, we are going to talk about how we felt we were not good enough to successfully run a yoga studio. All that stemmed from the fact that we weren't born into this, we weren't natural yogis, and we weren't natural business owners, so our confidence in ourselves was pretty low in the beginning. Chris will talk about his struggle with feeling inadequate to give you a clear picture of what it’s like, and he’ll also tell us how he overcame it so you can hopefully apply the same...

Duration:00:18:32

00: How This Podcast Will Impact Your Yoga Business

7/11/2019
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Are you ready to transform your yoga business into a thriving machine that allows you to live the life of your dream while doing what you love?! That's exactly what we wanted and what we've figured out over the past 15 years of being yoga studio owners. We want to share the secrets that have allowed us to grow a million dollar yoga business so that you can replicate our success. If you haven't already, be sure to join our Facebook Group now! Learn more about us:http://bit.ly/2NyL1PN Be...

Duration:00:03:59