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Interviews with content strategy experts.

Interviews with content strategy experts.
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Interviews with content strategy experts.






Flora Paul: Editorial Intelligence – Episode 43

Flora Paul developed an analytics practice she calls "editorial intelligence" during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists "can be friends with numbers and data." Flora and I talked about: UOL, the huge internet portal in Brazil, her current employer her prior work at BuzzFeed Brasil how she came to coin the term "content intelligence" - which arose from the culture of data at BuzzFeed and her curiosity about the numbers behind their editorial...


Rachel Van’t Land: Finding Your Brand Voice – Episode 42

Rachel Van't Land helps businesses speak in a credible voice that aligns with their brand. She is a copywriter, brand strategist, and content strategist based in Seattle, WA. Rachel and I talked about: how she defines "voice" and how she helps her clients find theirs the importance of voice - it's every bit as, if not more important than, your logo and other visual branding elements how you can end up with an "accidental" brand voice if you don't pay enough attention to it up front how...


Blaine Kyllo: The Power of Content Governance – Episode 41

Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. Blaine and I talked about: his background in journalism and publishing how large enterprises tend to have the big, sticky problems that governance can solve how media companies - whose business is content - can be a model for non-media enterprises how content crosses departments, how it's...


Crystal Taggart: Using AI to Optimize SMB Digital Marketing – Episode 40

Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use to optimize their marketing efforts. Crystal and I talked about: her company, Atlas AI, and its mission to empower SMBs to use artificial intelligence to better promote their businesses how AI lets you personalize your communication with your customers - way better than the algorithmic marketing...


Neal Sofian: Using Conversational Content to Build Relationships – Episode 39

Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. Neal and I talked about: conversational AI and how conversation bots can create conversations and build relationships how technology that permits the creation of unique compelling content helps people change their behavior their "Mad Libs" model...


Jennifer Bourn: Small-Business Content Systems – Episode 38

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. Jennifer and I talked about: the importance of systems and processes in both her business and personal lives her ability to identify and implement a systematic approach to any business activity - both hers and her clients the flow of content work in a typical client project the various interpretations of "content first"...


Kronda Adair: Stealth Content Strategy – Episode 37

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. Kronda and I talked about: her evolution from web developer to a full-service, results-oriented marketing agency her stealthy approach to eliciting content from her clients her new "Content Bootcamp" product how she helps her clients with their communication strategy: crafting a good offer that solves a real problem,...


Jenn Marie: Brand Copywriting & UX – Episode 36

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. Jenn and I talked about: how her diverse business background prepared her for internet marketing work how her work in experiential marketing informs her branding expertise the confluence she observed about 10 years ago of experiential marketing and influencer marketing her first online...


John Sechrest: Content Strategies for Startups – Episode 35

John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and - most importantly - connecting with the right customers. John and I talked about: the importance in of startup founders telling an effective story and living it how content strategy is the art of managing a startup's story how neglecting your narrative leaves you "wallowing in the swamp" how multiple content...


Andrea Zoellner: UX Copywriting – Episode 34

Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online. Andrea and I talked about: her passion for making the web more accessible her path to UX copywriting via communications and journalism her definition of UX copywriting: tiny bits of copy that help people complete a flow how her journalism background helps her anticipate users' needs the expansion of the term...


Heather Lloyd-Martin: SEO Copywriting – Episode 33

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later - writing, coaching, training, and consulting on SEO copywriting. Heather and I talked about: her background in SEO, dating back to before the introduction of Google how much she enjoys testing SEO content ideas the importance of addressing user intent the enduring importance of key phrases in SEO ranking success her definition of SEO...


Kate Saul & Andre Francisco: The 18F Content Guide – Episode 32

Kate Saul and Andre Francisco work at 18F, an internal government agency that helps other federal agencies improve their digital services, including web content. Soon after the agency's founding they discovered that they would benefit from having a reference guide - the 18F Content Guide - for both their organization and their clients. We talked about: Andre and Kate's backgrounds the origins in 2015 of the 18F Content Guide - driven by their need for a standardized resource for their team...


Shelley Keith: Content Governance – Episode 31

Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the "why" behind content decisions and uses techniques like "guerrilla governance" to get the content outcomes that executives demand. Shelley and I talked about: her work on the web since 1994 and her role at Modern Tribe her definition of content governance her pragmatic approach to working with organizations that don't have the resources to do formal governance...


Simon Thompson: Podcasting Content Strategy – Episode 30

Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix. Simon and I talked about: his transition from print media to digital his work doing content marketing for big brands in an agency setting his transition to running his own agency why he focuses on podcasting as the core of his content-marketing services: it brings focus to his professional practice podcasting is a uniquely engaging format, typically...


Malaika Carpenter: Solo Content Strategy – Episode 29

Malaika Carpenter is a solo content strategist in Philadelphia. Working on her own with non-content-focused clients has shown her the importance of having a clearly articulated, replicable content-strategy process. Malaika and I talked about: her work at SayCred Media Group helping clients get clear on their "why" her background as a pharmaceutical sales representative and how it helps her content strategy practice how she knew from an early age that she would someday be a storyteller how...


Jamie Schmid: Content Enthusiasm – Episode 28

Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences. Jamie and I talked about: her evolution from illustrator to website developer how Karen McGrane inspired her at DrupalCon 2013 her subsequent growth as a digital strategist, with a keen eye on content the importance of being proactive about addressing content...


David Dylan Thomas: Cognitive Bias & Content Strategy – Episode 27

David Dylan Thomas studies human behavior to develop better content strategies. His cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences. David and I talked about: his evolution from filmmaker to content strategist the introduction of content strategy as a discipline at Think Company how awareness and knowledge of cognitive biases can inform content strategy the origins of his Cognitive Bias podcast cognitive biases that content...


Joe Welinske: Crafted Communication – Episode 26

Joe Welinske creates content strategies and other crafted communication as a UX practitioner, teacher, and event organizer. Joe is super-thoughtful about the role of content in helping people use technology. We had a great conversation about his journey from old-school technical communicator to leading-edge UX practitioner. We talked about: Joe's journey from industrial engineering to technical communication how he and others were doing "content strategy" long before the phrase was coined...


Jared Spool: UX Content Strategy – Episode 25

For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design. We talked about: his definition of...


Jason Preston & Steve Broback: Event Content Strategy – Episode 24

Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. Jason and Steve launched the event with focus on content and programming. But they quickly realized that the event was really the centerpiece of an ongoing, year-round community they had created. We talked about: the origins of the Dent Conference the benefits of getting people out of silos and interacting how an advisory board can...