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Episodes

Podcast 064: Proving the ROI of Localization

10/3/2018
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In this episode of Globally Speaking, Chris Englund, Senior Manager of Localization at HubSpot, discusses how your approach to localization should differ per market and how you can prove the ROI of your program with data.

Duration:00:24:56

Podcast 063: Making the Most of Localization Events and Conferences

9/19/2018
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The months of September through November mark the season of conferences. In Globally Speaking episode 63, we discuss the various events around the world, why they are valuable and how to make the most of them. Hope to see you at an event soon!

Duration:00:12:55

Podcast 62: How Do Cultural Codes Affect Business?

9/5/2018
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Dr. Clotaire Rapaille, the CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved. Tune in to hear more.

Duration:00:18:05

Podcast 061: A Peek Inside the Canadian Translation Bureau

8/22/2018
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Stéphan Déry, CEO of the Canadian Translation Bureau, gives us insider insights into the birth of the department and how it handles massive volumes of French and English translation and interpretation. Topics include the history of the bureau, the resources required, how they measure quality and the use of MT. Listen in to learn all about it.

Duration:00:17:06

Podcast 060: How to Get Started in B2B Marketing

8/8/2018
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Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media are merging. Tune in to hear his insights.

Duration:00:23:14

Podcast 059: The Evolution of Interpretation

7/25/2018
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Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert.

Duration:00:16:12

Podcast 058: The Evolution of Tools and Teams in a Growing Loc Program

7/11/2018
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Julio Leal, Localization Manager at Ciena, chats with us about the triggers for implementing CMS and TMS technology and how to get it done. Tune in to hear his experienced perspective.

Duration:00:20:37

Podcast 057: Sympathy for the Traitor: The Art of Literary Translation (Part Two)

6/27/2018
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This is the second segment in our two-part series on literary translation. Learn why literary translation is a perishable product from one generation to the next, and how similar literary translation actually is to localization.

Duration:00:11:26

Podcast 056: Sympathy for the Traitor: The Art of Literary Translation (Part One)

6/20/2018
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Is a literary translator a servant of the artist, or is literary translation an art in and of itself? Join us for the first segment in a two-part series focusing on the special challenges of translating artistic works.

Duration:00:13:12

Podcast 055: Advancing the TAUS Dynamic Quality Framework (DQF)

6/6/2018
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TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It's an episode you won't want to miss!

Duration:00:21:06

Podcast 054: Saving Latin America’s Endangered Languages

5/23/2018
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Latin America Habla is a nonprofit organization commited to saving Latin America's indigenous languages and cultures. Want to learn more? Tune in to this fascinating episode of Globally Speaking.

Duration:00:14:28

Podcast 053: How Netflix Localizes (Brilliantly!) for Kids in Japan

5/9/2018
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How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems--hiragana, katakana and kanji? Nexflix has found the answer, And the success to prove it.

Duration:00:20:07

Podcast 052: Where Do You Fit in the MT Maturity Model?

4/25/2018
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In this week’s episode of Globally Speaking, our hosts discuss the Machine Translation Maturity Model (MTMM) with Jordi Mon Companys, Global Product Marketing Director, and Valeria Cannavina, Senior Project Manager at Donnelley Language Solutions.

Duration:00:16:14

Podcast 051: How to Evolve Localization from Tactics to Strategy

4/11/2018
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Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files—with advanced security far beyond traditional methods—has a lot of benefits to offer localization professionals. Find out why.

Duration:00:21:58

Podcast 050: Localization in Japan

3/28/2018
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Japan is often considered to be the toughest localization market in the world. And in many respects, it is. But as the world's third-largest economy, Japan offers countless opportunities for companies—and LSPs—who take the time to understand how Japanese localization differs from standard practices in Europe, the Americas, and even other Asian countries. Join us for a guided tour of the Japanese localization market.

Duration:00:24:56

Podcast 049: Best Practices for Getting Paid

3/14/2018
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No doubt about it, translation and localization services are a labor of love. But let's face it, we all need to get paid...and paid well. Learn how one translator has mastered the art of getting paid quickly—while avoiding wasteful transaction costs.

Duration:00:25:22

Podcast 048: Will TAPICC Become an Industry Standard for Translation APIs?

2/28/2018
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TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It's an industry-wide program designed to create an open-source platform that makes it easier and less costly for everyone who needs to integrate content management systems with translation management systems. Why does TAPICC matter to you? Tune in and find out!

Duration:00:22:08

Podcast 047: Ethics in Machine Translation

2/14/2018
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We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for professional translators, and how does it change our primary offerings? Join us for a fascinating discussion on a topic that impacts us all.

Duration:00:22:18

Podcast 046: How to Combine Content Strategy with Localization

1/31/2018
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Content strategy and localization are both essential components of successful global communications. But what happens when they're not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world's top content strategists has to say to content specialists and language professionals alike.

Duration:00:18:24

Podcast 045: The General Theory of the Translation Company

1/17/2018
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What are the things that are important to every language company? What are the roles people play? How is technology changing the language industry—and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company.

Duration:00:22:31