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Episodes

Podcast 060: How to Get Started in B2B Marketing

8/8/2018
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Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media are merging. Tune in to hear his insights.

Duration:00:23:14

Podcast 059: The Evolution of Interpretation

7/25/2018
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Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert.

Duration:00:16:12

Podcast 058: The Evolution of Tools and Teams in a Growing Loc Program

7/11/2018
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Julio Leal, Localization Manager at Ciena, chats with us about the triggers for implementing CMS and TMS technology and how to get it done. Tune in to hear his experienced perspective.

Duration:00:20:37

Podcast 057: Sympathy for the Traitor: The Art of Literary Translation (Part Two)

6/27/2018
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This is the second segment in our two-part series on literary translation. Learn why literary translation is a perishable product from one generation to the next, and how similar literary translation actually is to localization.

Duration:00:11:26

Podcast 056: Sympathy for the Traitor: The Art of Literary Translation (Part One)

6/20/2018
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Is a literary translator a servant of the artist, or is literary translation an art in and of itself? Join us for the first segment in a two-part series focusing on the special challenges of translating artistic works.

Duration:00:13:12

Podcast 055: Advancing the TAUS Dynamic Quality Framework (DQF)

6/6/2018
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TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It's an episode you won't want to miss!

Duration:00:21:06

Podcast 054: Saving Latin America’s Endangered Languages

5/23/2018
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Latin America Habla is a nonprofit organization commited to saving Latin America's indigenous languages and cultures. Want to learn more? Tune in to this fascinating episode of Globally Speaking.

Duration:00:14:28

Podcast 053: How Netflix Localizes (Brilliantly!) for Kids in Japan

5/9/2018
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How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems--hiragana, katakana and kanji? Nexflix has found the answer, And the success to prove it.

Duration:00:20:07

Podcast 052: The Machine Translation Maturity Model

4/25/2018
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Not every company is prepared to dive into machine translation at full speed. Tune in to learn what the MT growth path looks like at each of five different stages of maturity.

Duration:00:16:14

Podcast 051: How to Evolve Localization from Tactics to Strategy

4/11/2018
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Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files—with advanced security far beyond traditional methods—has a lot of benefits to offer localization professionals. Find out why.

Duration:00:21:58

Podcast 050: Localization in Japan

3/28/2018
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Japan is often considered to be the toughest localization market in the world. And in many respects, it is. But as the world's third-largest economy, Japan offers countless opportunities for companies—and LSPs—who take the time to understand how Japanese localization differs from standard practices in Europe, the Americas, and even other Asian countries. Join us for a guided tour of the Japanese localization market.

Duration:00:24:56

Podcast 049: Best Practices for Getting Paid

3/14/2018
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No doubt about it, translation and localization services are a labor of love. But let's face it, we all need to get paid...and paid well. Learn how one translator has mastered the art of getting paid quickly—while avoiding wasteful transaction costs.

Duration:00:25:22

Podcast 048: Will TAPICC Become an Industry Standard for Translation APIs?

2/28/2018
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TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It's an industry-wide program designed to create an open-source platform that makes it easier and less costly for everyone who needs to integrate content management systems with translation management systems. Why does TAPICC matter to you? Tune in and find out!

Duration:00:22:08

Podcast 047: Ethics in Machine Translation

2/14/2018
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We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for professional translators, and how does it change our primary offerings? Join us for a fascinating discussion on a topic that impacts us all.

Duration:00:22:18

Podcast 046: How to Combine Content Strategy with Localization

1/31/2018
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Content strategy and localization are both essential components of successful global communications. But what happens when they're not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world's top content strategists has to say to content specialists and language professionals alike.

Duration:00:18:24

Podcast 045: The General Theory of the Translation Company

1/17/2018
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What are the things that are important to every language company? What are the roles people play? How is technology changing the language industry—and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company.

Duration:00:22:31

Podcast 044: The Logic of Localizing African Languages

1/3/2018
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Africa is a place where technology and trade are expected to grow at an accelerated pace over the next decade. The population is also projected to double by 2050. What are the challenges and opportunities localization providers face as a new generation of Africans increasingly demands personalized content in their own language? Join us for a fascinating discussion.

Duration:00:20:09

Podcast 043: Managing Language Services at SAP

12/20/2017
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SAP has a model for localization that we don't see in most companies. In fact, localization has a different meaning at SAP than how it's typically defined. Its internal LSP team is called the Language Services Department which includes about 200 people who work with over 100 outside translation agencies. How does such a large, complex and developer-driven company manage its multilingual challenges so successfully?

Duration:00:19:03

Podcast 042: Localization as a Humanitarian Effort: The Wondrous Vision of the Virtual Assistant Circle

12/6/2017
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In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed at the time that teaching language localization skills would become a road map for leading so many of these children out of poverty and into a future of real opportunity?

Duration:00:17:29

Podcast 041: Forecast 2018: What's Ahead for the Language Industry?

11/22/2017
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In 2017, we saw significant advancements in translation technology, most notably in the growing use of neural machine translation. But technology isn't the only thing that is having a major impact on our industry these days. Hear what our hosts believe are the major trends we'll all be facing in the coming year.

Duration:00:30:26