From the moment you walk through the doors of a retail store, it works to live up to the promises of its ads—and it continues to sell you. Om Marwah, Global Head of Behavioral Science at Walmart, takes us around a Sam’s Club, sharing insights into store design and the ways retail gamification can boost sales.
The vast majority of new products fail. They sound like great ideas but they can’t break into the habits of their customer. The COO of Impossible Foods, a fast-growing startup with a plant-based burger, shares strategies they’re using to make their product the next household name.
Over the years, political campaigns have chased voters as their media preferences have evolved and individuals have become easier to target with ads. There was once a time when Americans would gather around a radio or TV and share the experience of a presidential ad. Nicco Mele, Harvard professor of politics, media, and public policy, says the way political advertising targets niche groups is putting civic dialog at risk.