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Episodes

The Design of Big Box Stores: How Stores Engage and Retain Customers

4/19/2018
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From the moment you walk through the doors of a retail store, it works to live up to the promises of its ads—and it continues to sell you. Om Marwah, Global Head of Behavioral Science at Walmart, takes us around a Sam’s Club, sharing insights into store design and the ways retail gamification can boost sales.

Duration:00:16:37

A Recipe for a Novel Product: Marketing the Impossible

4/12/2018
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The vast majority of new products fail. They sound like great ideas but they can’t break into the habits of their customer. The COO of Impossible Foods, a fast-growing startup with a plant-based burger, shares strategies they’re using to make their product the next household name.

Duration:00:23:34

Democracy in Peril: Ads and the Internet

4/6/2018
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Over the years, political campaigns have chased voters as their media preferences have evolved and individuals have become easier to target with ads. There was once a time when Americans would gather around a radio or TV and share the experience of a presidential ad. Nicco Mele, Harvard professor of politics, media, and public policy, says the way political advertising targets niche groups is putting civic dialog at risk.

Duration:00:29:38

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