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Create Social Media Moments and Memories for Your Audience

Episode 34 - Create Social Media Moments and Memories for Your Audience Look all around you. Everybody is taking pictures everywhere they go. You want to capitalize on this trend. Anything you do as a business, organization, team or individual needs to be optimized for social media. Your people. Your office. Your content. Your events. Wherever you are, whatever you are doing, you want to be making it easy for your connections and customers to share something to do with your brand with...


Take a Stand Like a Big Brand

Episode 33 - Take a Stand Like a Big Brand Good for Nike. I think it's incumbent upon brands and businesses to speak up for what they believe in...not just on behalf of sales. It doesn't matter how they feel about the issue. What matters is that they realize they have the platform and the responsibility to say long as they believe they can make a positive contribution to the dialogue. The marketer in me thinks this may even help, not hurt Nike's revenue. But much more...


Out of Sight, Out of Mind on Social Media

Episode 32 - Out of Sight, Out of Mind on Social Media Don’t be out of sight, out of mind on social media. Fans, followers, customers, connections…they expect to see you here, there and everywhere on LinkedIn, Twitter, Facebook, Instagram, YouTube, wherever they congregate online. If you want to build a business or a brand, you can’t afford not to be active on social media. Opting out for personal reasons is one thing. No worries. Some people like their privacy. Your friends and family...


Satellite Stages on Social Media

Episode 31 - Satellite Stages on Social Media I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans. That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too. Your website is your main stage, your presence on social media your satellite stages. Use LinkedIn, Twitter, Facebook,...


How do you drive traffic to your website?

Episode 30 - How do you drive traffic to your website? There are countless ways to drive traffic to your website, but social media may be the best among them. Listen.


Be Busy Like Busy on Social Media

Episode 29 - Be Busy Like Busy on Social Media Be busy on social media. Be busy like Busy Phillips. She’s a successful actor, but she’s becoming almost even more famous lately on social media, specifically Instagram, where she shares a ton about both her personal and professional lives. Good for her. And good for her more than 1,000,000 followers on that channel. She’s a social media superstar, a perfect example to the rest of us how you should be using these online communications...


Be the Algorithm

Episode 28 - Be the Algorithm Anybody who creates content wants as many people as possible to see it. Nobody wants their efforts and energy to go to waste. You want to think like the algorithm, you want to act like the algorithm. You want to create content that is impossible to miss on social media. You want to know your connections, constituents and customers so well that everything you share with them is exactly what they want to see. You want the content you publish to be so...


A Few Words with Joe Gill

Episode 27 - A Few Words with Joe Gill At #LinkedInLocalBoston last night, I had the opportunity to talk to social media jedi, Joe Gill. Listen.


Create Content Constantly

Episode 26 - Create Content Constantly I was listening to a podcast the other day. Bill Simmons was interviewing Judd Apatow. They were talking about how difficult it is for comedians to come up with new routines day in and day out. It got me thinking. That’s how it is for those of us in the fields of marketing, advertising, PR and social media. We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents. We...


Everybody is Important

Look all around you. Walk through an airport terminal. Stroll along main street. Ride in an elevator. Sit on a bus. Everybody is important. Everybody thinks the world revolves around them. You. Me. Everybody. That’s human nature. That’s what you have to understand if you’re a business or brand. Everybody is important, especially your connections, customers and constituents, especially those on the receiving end of your messages. The world revolves around anyone you happen to be...


Are You Trending?

Are you trending? Seriously, as a brand or a business, you always want to be trending. You want to be trending for a good reason, too. You want to be trending upwards. Multiple times a day, I look at what’s trending on Twitter. I watch for news and views that I need to know on behalf of my clients. I look for signs of what’s to come, indications of what’s popular and what’s not. I tell them you want to be trending, too. You want to be making headlines as long as it’s for the right...


The Importance of Listening on Social Media

Listen to what your connections, constituents and customers have to say about their hopes, dreams and accomplishments. Engage with them. Learn from them. Comment on their content. Like it and share it. The more you do for others, the more they’ll do for you. Working the crowd successfully on social media means listening as much as, or even more than, you talk.


Don't Let the Grass Grow Under Your Feet on Social Media

Don’t let the grass grow under your feet on social media. For starters, make sure you have established a solid presence on LinkedIn, Twitter, Facebook, Instagram and anywhere else your constituents hang out online. Stake out your turf now, if you haven’t already. But that’s not enough. You need to be active on these channels on a regular basis, not just occasionally. Frankly, you need to be all over the place on social media – as long as your audience is there, too – engaging,...


The Golden Rule on Social Media

To those people who say no one is paying attention to them on social media, I say...the more you give, the more you get. Whatever you are doing, wherever you are, even on Instagram and Facebook, it's all about the Golden Rule. Likes. Comments. Shares. That's what others on social media hope to receive from you. Give your support to those you admire and respect, and they'll be likely to reciprocate. Do for others what you hope they would do for you. As it is in real life, it should be...


Collaboration is Music to the Ears of Your Audience on Social Media

Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha. Performers in the music world do it often. They collaborate. They form partnerships. They join forces to produce music that they know they couldn’t have done on their own. You can do the same thing on social media. Hook up with other brands, businesses and people to produce content that you couldn’t do on your own. Guest post on their blogs and vice versa. Conduct interviews. Barter services....


The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents. Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter. Today, the more transparent, authentic and immediate you are, the...


If You Snooze, You Lose on Social Media

You don’t want to be conspicuous in your absence on social media. After all, you never really know when your connections, constituents and customers are going to be looking for you. You want to have a strong, steady presence on LinkedIn, Twitter, Instagram and in and day out. You want to be easy to be found and available when they find you. Share both written and visual content on a regular basis. Show you have a personality, not just a pulse. Put a face on your brand...


March to the Beat of Your Own Drum on Social Media

My sister, Cathy, and I used to make-believe we were rock stars. This was a long time ago, when we were just kids. We’d play along to records by bands like the Beatles, the Rolling Stones and the Monkees. She would strum her guitar and sing. I would bang my drum sticks on a stack of magazines. We were being improvisational. We were being spontaneous. We were being ourselves. That’s how you should be on social media. You need to make some noise that stands out among the cacophony of...