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A Few Words with Omama Marzuq

Episode 45 - A Few Words with Omama Marzuq In this conversation with Omama Marzuq, we talk about her experience as an advisor for Concord Wealth Management, her role as the founder of LinkedIn Local Boston and her usage of social media. Listen.


A Few Words with Jed Hammel

Episode 44 - A Few Words with Jed Hammel I sat down recently with Jed Hammel and asked him a few questions about his work as a ridiculously talented video, event-planning and marketing professional. Listen. Jed Hammel's Bio Jed Hammel got his start in film/TV working in the production offices for NBC Late Night, eventually doing some producing work for "Later" and talent research for "The Tonight Show with Jay Leno." He also worked in the production offices of the drama, "ER." He has...


A Few Words with Christina Inge

Episode 43 - A Few Words with Christina Inge At the New England Direct Marketing Association's Marketing Technology Summit on December 3, 2018, I had the opportunity to talk to Christina Inge about marketing, social media, her tech consulting company, Thoughtlight, and much more. Listen.


A Few Words with Kate Milkosky

Episode 42 - A Few Words with Kate Milkosky I was happy to talk recently to Kate Milkosky, a mathematician, math tutor and founder of Ms. Milkosky, a company that creates online and app-based mathematics resources for students, parents, teachers and school systems. In this episode, we talked about Kate's company and how she uses social media, especially YouTube, to get the word out about her business. Listen.


Rock Your Audience

Episode 41 - Rock Your Audience I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There's a scene in this movie in which the band is developing the idea for their song, "We Will Rock You." You know the song. They wanted to engage their audience. They wanted their fans to be part of that song. Watching that scene and listening to that song gave me a...


Employee Advocacy



Employee Advocacy

Episode 40 - Employee Advocacy In this episode, I talk about the importance of employee advocacy...enabling and encouraging the members of your team to use social media on your behalf.


Corporate Culture Counts

Episode 39 - Corporate Culture Counts The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the postseason to their fourth World Series title since 2004. The Sox had to compete against plenty of other talented baseball teams in 2018, but perhaps none had the camaraderie and culture the Boston team had in their...


Use Social Media to Become World-Famous

Episode 38 - Use Social Media to Become World-Famous Speak your mind. Share your knowledge. Express your opinion. Sell your stuff. Use social media to your advantage. You can’t afford to be shy in this day and age, not if you’re in marketing, advertising, sales or PR. There really is no excuse for anyone in business today to not have their 15 minutes of fame – and then some. This is no time for businesses and brands to hem and haw over what they’re going to say on LinkedIn, Twitter,...


The 90-9-1 Rule in Group Communications

Episode 37 - The 90-9-1 Rule in Group Communications In this episode, Bob explains the meaning of the 90-9-1 rule in group communications, and what it has to do with your success on social media. Listen.


Transparency Beats Privacy on Social Media

Episode 36 - Transparency Beats Privacy on Social Media You can't have social media without being social. can't really be social without being transparent. That’s why transparency beats privacy on social media...everytime. Being private means to be holding something back, to be hiding something from public view…and ideally, social media is transparent, fully transparent. That's what I believe, anyway, and that was the premise...kinda sorta...of the 2017 movie, The Circle. The...


The Importance of Customer Service

Episode 35 - The Importance of Customer Service It's known as friction. It's anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can't afford to have any degree of friction come between them and their customers in this day and age. There are simply too many competitors vying for the same sales, whether that competition is located down the street or somewhere on the internet. Customer service can be the difference between...


Create Social Media Moments and Memories for Your Audience

Episode 34 - Create Social Media Moments and Memories for Your Audience Look all around you. Everybody is taking pictures everywhere they go. You want to capitalize on this trend. Anything you do as a business, organization, team or individual needs to be optimized for social media. Your people. Your office. Your content. Your events. Wherever you are, whatever you are doing, you want to be making it easy for your connections and customers to share something to do with your brand with...


Take a Stand Like a Big Brand

Episode 33 - Take a Stand Like a Big Brand Good for Nike. I think it's incumbent upon brands and businesses to speak up for what they believe in...not just on behalf of sales. It doesn't matter how they feel about the issue. What matters is that they realize they have the platform and the responsibility to say long as they believe they can make a positive contribution to the dialogue. The marketer in me thinks this may even help, not hurt Nike's revenue. But much more...


Out of Sight, Out of Mind on Social Media

Episode 32 - Out of Sight, Out of Mind on Social Media Don’t be out of sight, out of mind on social media. Fans, followers, customers, connections…they expect to see you here, there and everywhere on LinkedIn, Twitter, Facebook, Instagram, YouTube, wherever they congregate online. If you want to build a business or a brand, you can’t afford not to be active on social media. Opting out for personal reasons is one thing. No worries. Some people like their privacy. Your friends and family...


Satellite Stages on Social Media

Episode 31 - Satellite Stages on Social Media I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans. That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too. Your website is your main stage, your presence on social media your satellite stages. Use LinkedIn, Twitter, Facebook,...


How do you drive traffic to your website?

Episode 30 - How do you drive traffic to your website? There are countless ways to drive traffic to your website, but social media may be the best among them. Listen.


Be Busy Like Busy on Social Media

Episode 29 - Be Busy Like Busy on Social Media Be busy on social media. Be busy like Busy Phillips. She’s a successful actor, but she’s becoming almost even more famous lately on social media, specifically Instagram, where she shares a ton about both her personal and professional lives. Good for her. And good for her more than 1,000,000 followers on that channel. She’s a social media superstar, a perfect example to the rest of us how you should be using these online communications...


Be the Algorithm

Episode 28 - Be the Algorithm Anybody who creates content wants as many people as possible to see it. Nobody wants their efforts and energy to go to waste. You want to think like the algorithm, you want to act like the algorithm. You want to create content that is impossible to miss on social media. You want to know your connections, constituents and customers so well that everything you share with them is exactly what they want to see. You want the content you publish to be so...


A Few Words with Joe Gill

Episode 27 - A Few Words with Joe Gill At #LinkedInLocalBoston last night, I had the opportunity to talk to social media jedi, Joe Gill. Listen.