Bob Cargill's Marketing Show-logo

Bob Cargill's Marketing Show

Markets and Investing

Bob Cargill's podcast, "Bob Cargill's Marketing Show," is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.

Bob Cargill's podcast, "Bob Cargill's Marketing Show," is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.

Location:

United States

Description:

Bob Cargill's podcast, "Bob Cargill's Marketing Show," is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.

Language:

English

Contact:

978-375-1334


Episodes

Feb 16, 2021 14:30

2/28/2021

Duration:00:01:39

Nobody Trusts Anybody Anymore

2/18/2021
Episode 121 - Nobody Trusts Anybody Anymore Nobody trusts anybody anymore. At least that's how it seems. I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/​, one of which had to do with the erosion of public trust. Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts. The less people trust, the less likely they are to support brands and...

Duration:00:01:37

Being Incessant on Social Media

2/5/2021
Episode 120 - Being Incessant on Social Media Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there. In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular. The rest of their story, of course, is history, as they...

Duration:00:02:15

Put on a Show

1/24/2021
Episode 119 - Put on a Show Chris Brogan is on to something. In an article he recently published on LinkedIn (https://www.linkedin.com/pulse/why-im-changing-my-title-showrunner-2021-chris-brogan/), he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a...

Duration:00:01:40

Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane

12/28/2020
Episode 118 - Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane In this episode, I talk to Karen McFarlane, founder and CMO of Kaye Media Partners and President of AMA New York - the American Marketing Association's New York chapter - about marketing, advertising and social media, specifically TikTok. We also have a great conversation about social justice and the importance of Diversity, Equity and Inclusion (DEI) in the workplace. About Karen McFarlane With over 25 years...

Duration:01:10:04

Being Inspired and Impressed by Debbie Bean

12/8/2020
Episode 117 - Being Inspired and Impressed by Debbie Bean In this episode of my marketing show, I don’t talk about marketing at all. Instead, I talk about overcoming challenges and coping with crises with a friend of mine from Franklin, the town in which I grew up, Debbie Bean. Debbie, 66, has experienced more than her fair share of health issues, the most severe being the loss of her hands and feet due to a very serious case of streptococcemia she suffered in late 2006. She was so sick...

Duration:00:48:29

The Secret of Success in Marketing and Elsewhere

11/30/2020
Episode 116 - The Secret of Success in Marketing and Elsewhere Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives. Yup. Think more about others and less about yourself. It's that easy. That’s the secret to success in marketing, the field in which I earn my livelihood, in business in general and in life itself. When you walk in someone else’s shoes, you learn a lot about how they think, feel and live. You gain an...

Duration:00:01:59

A Few Words about Marketing with Chris Russo

11/2/2020
Episode 115 - A Few Words about Marketing with Chris Russo In this episode, I talk to Chris Russo, principal at Russo Strategic Partners, about marketing, social media (TikTok in particular) and much more. Bio: Chris Russo is a brand strategist, content creator, and partnership builder. As principal of Russo Strategic Partners, Chris specializes in helping brands elevate their online presence through engaging content, unique virtual events, and strategic partnerships. You can find Chris on...

Duration:00:52:15

A Few Words about Marketing with Amanda Baier

10/28/2020
Episode 114 - A Few Words about Marketing with Amanda Baier In this episode, I talk to Amanda Baier, the Director of Marketing Communications for Vecna Robotics in Waltham, Massachusetts. About Amanda Baier Amanda Baier is the Director of Marketing Communications for Vecna Robotics. She is responsible for corporate communications, including the internal communications, sales support, and the planning and execution of strategic industry-facing initiatives. She has previously held roles...

Duration:00:57:48

A Few Words with Robert Lee and Matt Haas

10/25/2020
Episode 113 - A Few Words with Robert Lee and Matt Haas In this episode, I talk to Robert Lee, videographer, and Matt Haas, YouTube expert, about their weekly livestreaming show, #VerboseWednesdays. We also address a number of topics and issues related to marketing, social media and much more. About Robert Lee Prior to founding ShaLaLaLa, I've spent over 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. My...

Duration:01:03:02

Activate Your Audience

10/20/2020
Episode 112 - Activate Your Audience When you put on a special event, encourage everybody involved to talk about it on #SocialMedia, especially the members of your audience. Ask them to share content about your event before, during and after it, amplifying the reach of whatever you have to say or do to an exponentially larger number of people. It’s good for you. Not only are you getting implied endorsements from a legion of fans, you’re getting in front of spectators, viewers and...

Duration:00:01:52

A Few Words with Caroline Cooke

10/5/2020
Episode 111 - A Few Words with Caroline Cooke In this episode, I talk to Inbound Consultant and Comic, Caroline Cooke, about her experiences in marketing, social media, comedy and more. About Caroline Cooke (from her LinkedIn profile)... I'm a strategic consultant and standup comic helping HubSpot customers to Grow Better. As a storyteller, I craft creative messaging to empathetically connect with audiences through copy that's as compelling as it is clever. Professional Meets Playful.

Duration:00:57:37

Try a Limited-Time Collab

9/29/2020
Episode 110 - Try a Limited-Time Collab Look what McDonald's is doing with the ridiculously awesome hip hop artist, Travis Scott. He’s sold millions of records. They’ve sold billions of burgers. Now they’ve come up with a win-win collaboration. They’ve gotten together to sell The Travis Scott Meal. Because it’s available for a limited time only, there’s a sense of urgency to take advantage of this offer. Joining forces like this also increase the likelihood that a much larger audience...

Duration:00:02:27

A Few Words with Jessie Coan

9/9/2020
Episode 109 - A Few Words with Jessie Coan In this episode, I talk to Jessie Coan Marketing's Jessie Coan about marketing, social media, how business has changed during this pandemic and a whole lot more. Listen. Watch. Enjoy. About Jessie Coan (from her LinkedIn profile)... I am a strategic marketer who turns strategy into action. Nothing frustrates me more than having someone build a killer strategy and then you have no idea how to execute on it. That's the opposite of what I do. When...

Duration:01:03:20

The Domino's Homemade Film Festival

8/16/2020
Episode 108 - The Domino's Homemade Film Festival Free pizza for a year. Sounds good to me. What about you? Free pizza for a year. That’s the grand prize in the Domino’s Homemade Film Festival contest. To enter, all you need to do is submit a video of 60 seconds or less by August 21 at 3 PM ET at https://www.dominosfilmfest.com/ Between September 7-11, people can vote for their favorite homemade films about Domino's, and on September 18, the winners will be announced with $1,560 in...

Duration:00:03:36

A Few Words with Sally Hild

7/29/2020
Episode 107 - A Few Words with Sally Hild In this episode, I talk to Sally Hild, Nonprofit Director of The Wayside Inn Foundation, about the legendary Longfellow's Wayside Inn in Sudbury, Massachusetts, and what she and her colleagues have been doing to pivot during the coronavirus pandemic. About Sally Hild Hired as the first Nonprofit Director of The Wayside Inn Foundation in October 2019, Sally Hild was brought on board to strengthen the organization’s nonprofit identity, increase...

Duration:01:01:07

A Few Words with Sally Hild

7/28/2020
Episode 107 - A Few Words with Sally Hild In this episode, I talk to Sally Hild, Nonprofit Director of The Wayside Inn Foundation, about the legendary Longfellow's Wayside Inn in Sudbury, Massachusetts, and what she and her colleagues have been doing to pivot during the coronavirus pandemic. About Sally Hild Hired as the first Nonprofit Director of The Wayside Inn Foundation in October 2019, Sally Hild was brought on board to strengthen the organization’s nonprofit identity, increase...

Duration:01:08:18

A Few Words with Kathy McConnell

7/9/2020
Episode 106 - A Few Words with Kathy McConnell In this episode, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy talks about how when she was about 10 years old, she "really started to fall in love with marketing because I opened up a lemonade stand." Don't miss the rest of the story! About Kathy McConnell (from her LinkedIn profile) Kathy is the epitome of optimist. She believes that we...

Duration:00:59:16

A Few Words with Sharon Grimm

6/25/2020
Episode 105 - A Few Words with Sharon Grimm In this episode, I talk to relationship marketing professional, Sharon Grimm, about everything from SendOutCards to marketing during the pandemic, social media to just plain having fun and being positive. About Sharon Grimm (in Her Own Words) I am an Executive Relationship Marketer with SendOutCards! The system builds relationship by sending greeting cards and gifts of appreciation. Via our App or online website you are able to create REAL...

Duration:00:47:34

A Few Words with Julia Khazan

6/16/2020
Episode 104 - A Few Words with Julia Khazan In this episode, I talk to innovative marketing professional, Julia Khazan, about marketing during these difficult days, customer-centricity, marketing, social media, job-seeking and more. About Julia Khazan (from her LinkedIn profile)... A marketing professional who has experience as a business development manager who works the sales enablement process and smarketing very well. I am able to turns leads into satisfied customers within days with...

Duration:00:44:53