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Digital Opps

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Location:

United States

Twitter:

@DigitalWINN

Language:

English

Contact:

850-386-9100


Episodes

Shifting Gears: Digital Marketing for the Automotive Industry in the Age of Disruption

5/24/2019
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The challenges facing the automotive industry have a significant influence on how dealers can improve customer retention as well as the most effective approach to reaching the convenience-driven consumer who demands greater transparency. Tune in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:34

Are you a 10,000 hour expert? Why 10,000 experiments matter in growing your personal brand.

5/23/2019
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In the context of developing your personal brand, sharing your experiences of over 10,000 hours (or experiments) is your unique story. Documenting that story is far more compelling than just telling someone why they should buy from you. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:27

5 Steps to Catapult Your Business into 2020 through Personal Branding

5/22/2019
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What will it take for your business to thrive in 2010? Personal Branding. Every company regardless of size will need to have one or more personal brands producing content at scale across the the social web. Here are 5 simple steps to ensure you get there! tune in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:21

Growing your non-profit association membership (CiviCRM) integration with WordPress

5/21/2019
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If you are a non-profit struggling with how to grow your membership, you might consider looking into CiviCRM and WordPress. Together they can help strengthen the membership value proposition for your organization. Tune in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:21

The 4 Reasons Why the Internal / External Upside of Digital Marketing Will Grow Your Business

5/20/2019
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If your business is struggling to justify the time, resource and capital commitment of building your digital brand, these four reasons might tip the scale. Tune in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:09:00

8 Questions to Ask When Looking for a Web Design Agency

5/17/2019
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An important aspect of executing a solid digital marketing campaign is making sure your website is optimized for engagement and conversion. If you are not fully optimized and think it might be time to redesign your company website, this a great set of questions to include when interviewing a potential web design agency. For more digital marketing strategies, visit rboa.com/blog

Duration:00:14:50

The Importance of (Personal) Brand Marketing in the Gig Economy

5/16/2019
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How will your business fair during the disruption of the corporate status quo? The Gig Economy will power more that 43% of the workforce in 2020 - Brad Smith, CEO of Intuit. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:11

Recruiting and Building Culture: A Roadmap for any SMB. (Ps. We are hiring!)

5/15/2019
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The challenges SMB (Small Businesses) face in 2019/2020 in recruiting and building culture to grow their business center around two core components core values and company culture. In this episode we discuss 7 steps to create a roadmap for your team building process. Tune in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:24

Why engagement is critical to the success of your digital marketing campaign

5/14/2019
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As marketers, we are often so eager to push people through the marketing funnel to take action that we loose sight of their experience of the marketing content. Facebook's ad platform is optimized for content engagement (likes, shares and comments). Understanding that optimization is essential in building a successful digital marketing campaign. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:25

Digital Marketing Innovation: 5 Steps to Get from Here to There

5/13/2019
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Mapping out the process of how to make a strategic change in your digital marketing plan can be a challenge. Here are 5 steps to simplify the process. Tune in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:11

Traction by Gino Wickman: Chapter 6 - The Issues Component

5/10/2019
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Join Michael Winn, from Digital Opps and Katie Lilly as they discuss their experience walking through chapter six of the book Traction by Gino Wickman. You can find other episodes of the review by visiting, rboa.com/blog

Duration:00:24:55

7 Ways to Segment Your Audience to Leverage Contextual Creative to Increase Brand Awareness

5/9/2019
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The key to maximizing your brand reach isn't by spending more money on advertising. It's about creating contextual visuals and ad copy that speaks to the individual motivations of your collective audience. Here's how to do it. Listen in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:20

6 Reasons Why You Don't Need a Digital Marketing Agency to Grow Your Business

5/8/2019
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This is not rocket science. It really boils down to creating and posting daily content across the social web to elevate brand awareness. Listen in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:12

What challenges are digital marketers facing in 2019?

5/7/2019
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In this fast-paced social web world, staying on top of all the latest digital marketing tools can be a challenge for digital marketers. Tune as we discuss this and other real world challenges. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:17

Geo-targeting + Cinco de Mayo: How to maximize location-based mobile marketing to grow your business

5/6/2019
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Location-based mobile marketing is a great way to display your contextual creative to the right audience at the right time. Tune in to learn more about geo-targeting strategies for Facebook and Instagram. For more marketing strategies, visit rboa.com/blog

Duration:00:10:23

How Google SEO and your Podcast equals double ROI for you digital marketing campaign

5/3/2019
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Understanding the value Google places on original content on the web is an important factor in determining the tactics of your digital marketing campaign. Learn why leveraging written transcriptions of your podcast can boost your SEO (search rankings) and yield double ROI for you digital marketing campaign. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:21

4 Must Haves for Building Landing Pages that Convert - Think Mobile-First

5/2/2019
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While websites can produce lead generation opportunities, landing pages are designed to ONLY produce leads. In today's episode we discuss the 4 must haves for building landing pages that convert. Tune in. For more marketing strategies, visit rboa.com/blog

Duration:00:08:48

Consumer disruption and how it impacts your marketing strategy

5/1/2019
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Consumers make decisions based on their personal preferences across multiple channels. Understand that process and ensure that you offer a consistent cross-channel brand experience. What are the 3 biggest challenges facing brands today? Tune in. For more digital marketing strategies, visit rboa.com/blog

Duration:00:10:22

Contextual digital content at scale will explode your business for good or for bad. Are you prepared?

4/30/2019
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Executing a successful contextual digital content at scale campaign has the potential to expose the strengths and weaknesses of your company. Are you prepared for the growth? Tune in. For more strategies to grow your business, visit rboa.com/blog

Duration:00:10:07

How to perform CPR (Contextual + Pre-Roll) Video Branding to revive and grow your business

4/29/2019
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The changes Google made in 2017 to its AdWords platform to allow marketers to leverage Search History against video creative is not only a game changer, but it is a sneaky strategy to take advantage of underpriced attention. Why pay $2 per click for a popular keyword when you can get the same search term with Pre-Roll video as for .06 cents? Want more digital marketing strategies, visit rboa.com/blog

Duration:00:09:46