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Digital Opps

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United States

Twitter:

@DigitalWINN

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English

Contact:

850-386-9100


Episodes

Best Buy Media Network - A case study in leveraging first party data and thinking like a media company

10/16/2019
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In this episode, we dive into what it looks like when a fortune 500 company leverages its own first party data and pushes the envelope with Instagram influencers and YouTube video. The Best Buy Media Network saw 40% growth in 2018. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Duration:00:21:22

Lessons learned from the epic Fortnite Black Hole PR Stunt - Columbus Day 2019

10/14/2019
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Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what multipliers and contingencies should you have in place? How will your measure the brand reach? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:16:45

Twitch Influencer Marketing can be a game-changer for growing your business

10/9/2019
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Amazon made a smart play in 2014 in scooping up the livestreaming and real-time chat platform Twitch for a cool $970M. So how can your business leverage Twitch Influencer Marketing? In today's episode we will dive into the Twitch Influencer Marketing place to discover the options! Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:15:36

36 Ways to Hack the new Forecasting and Data Intelligence options in LinkedIn Campaign Manager

10/3/2019
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LinkedIn announced this week (Oct. 1, 2019) enhanced Forecasting and Data Intelligence options in LinkedIn Campaign Manager. How can you hack these new features to ensure your ad creative is shown to decision-makers? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:20:34

Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World)

10/1/2019
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How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon's announcement last Tuesday of the Voice Interoperability Initiative - a coalition of over 30 tech, education, software and media companies - the www is undergoing a massive shift from generic search terms to brand mentions and requests. Are you prepared for the shift? Tune in. For more digital marketing strategies and tactics, visti https://rboa.com/blog

Duration:00:14:45

A Brilliant Twist on Event Sponsorship That Can Yield Massive Brand ROI

9/27/2019
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Brands are constantly being presented with corporate sponsorship opportunities and while they can be useful they often fail to yield profitable results. In today's episode, we discuss a savvy twist on event sponsorship that will produce results that will boost your brand beyond the expo table visibility. Tune in. For more digital marketing strategies and tactics, visit http://rboa.com/blog

Duration:00:15:28

The Maslow Effect: A deep dive into the science of why digital content goes viral

9/26/2019
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Who is Abraham Maslow and how does his theory of human behavioral motivations shed light on why some digital content goes viral. This extended episode is a deep dive into the science behind human emotions and the triggers of social media viral content. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:20:48

The Fantastic 4: How to Assemble a Super Hero Digital Marketing Team

9/25/2019
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Imagine your company is captured in a dark cave of declining sales and loss of market share. You need to assemble a team of super heroes to rescue you from situation. What would that team look like and what special powers should they have? Tune in. For for digital marketing strategies and tactics, visit http://rboa.com/blog

Duration:00:10:27

7 Attention Grabbing Components of a Compelling Digital Narrative

9/23/2019
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How can your brand craft compelling digital stories to grab the constantly moving target of your audience's attention? In this episode, we discuss seven very practical components of a powerful digital narrative. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Duration:00:10:24

What to do when the Facebook ad rules change: Move away from age, zip code and income based targeting

9/19/2019
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With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn't have to disrupt your making plan. Now is the time to change your approach. Tune in to learn more. For more digital marketing strategies and tactics, visit http://rboa.com/blog

Duration:00:19:46

The secret formula for building a powerful podcast network through YouTube and Spotify to Snapchat (new), Instagram Stories and LinkedIn

9/17/2019
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Some exciting things are happening across the social web! Podcasters are building powerful podcast networks via YouTube combined with the recent Spotify acquisition of SoundBetter (think Fiverr for musicians) and the new ability to share podcasts directly to Snapchat the competition is really heating up. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:16:15

What are the two must-have elements for attracting attention and explosive brand growth?

9/13/2019
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When it comes to garnering attention for your brand there are two must-have elements in order to build explosive growth. These two elements are often overlooked or pushed aside for product and price. Don't make the that mistake. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:18:32

Why your brand and business growth has plateaued and how to escape the status quo trap

9/12/2019
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In a recent visit to speak in a graphic design class at FAMU University, Michael shared insights into the how many businesses have failed to make the shift from TV commercial single creative to the Internet contextual creative at scale model. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:17:56

How to Build Your Business Growth Dashboard

9/9/2019
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Imagine driving down the road and your vehicle dashboard lights go out. How would you know how fast you are driving, how much fuel you have, what gear you are in or what direction you are headed? A business growth dashboard can provide you with the ability to measure productivity, identify current problems as well as predict future opportunities. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:10:41

The 20-for-20 LinkedIn Challenge - Supercharging Your Brand Reach by 2020

9/4/2019
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How can you gain maximum brand reach and develop a strong business development network to help grow your business? Take the 20-for-20 LinkedIn Challenge. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:10:15

How Your Brand Can Score Big by Unlocking the Collegiate and Professional Football Fan-base

9/3/2019
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The fan-base of college and professional football teams is one of the most passionate communities a brand can engage and when done correctly can produce not just a BIG win but potentially a championship. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:14:51

How to Create Your Hurricane Digital Communications Plan

8/29/2019
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As we are right in the center of hurricane season and Hurricane Dorian is heading toward the Florida coast, it is not too late to quickly run through your communications plan. In this episode, we will talk about the various channels and resources needed for creating and executing an effective communications plan. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:10:20

How to integrate voice search in your business growth and marketing plans for 2020

8/28/2019
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The wave of voice search and voice-assisted devices continues to grow exponentially. Voice search shopping in 2018 resulted in $2 billion in revenue and it is expected to reach $40 billion by 2022. How can your integrated voice search in your business growth and marketing plans for 2020? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:17:23

Power Charging Your SMS (Text) Marketing Strategy

8/27/2019
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If your brand has not begun to integrate SMS (text messaging) marketing in your overall communications plan, you are falling behind. Did you know that 95% of all text messages are read within 5 minutes! In this episode, we discuss the keys to power charging your SMS marketing strategy. Tune in. For more digital marketing strategies and tactics to help grow your business, visit https://rboa.com/blog

Duration:00:15:12

7 Must-Have Tactics of a Highly Successful Digital Marketing Campaign

8/26/2019
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As we look forward, 2020 is just around the corner. Now is the time to evaluate your digital marketing strategies and tactics for next year. Inside this episode, we discuss the seven must-have tactics to help grow your business in the months ahead. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Duration:00:17:33