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Episodes

The 9 Core Components of Business Growth Marketing in 2020

1/15/2020
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If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing in 2020. Tune in. For digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:25:37

Target Audience Obsession: Digital manipulation versus authentic social inspiration - from Russia with love.

1/10/2020
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Ever wondered how or why people click on links they shouldn't? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:18:16

5 ways to amplify your brand in the 2020 explosion of original content across multi-channels

1/6/2020
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In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:19:07

If you are closing your company in the next 6 to 8 years ignore this episode. If not, you'd better not pout, you'd better not cry, I'm telling you why.

12/19/2019
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In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By 2023, this number will sky rocket to $6B. As a result, digital marketing strategies of the past 10 years will be come obsolete. Please tune in to this important episode! Unless you are closing your business in the next 6 to 8 years.

Duration:00:18:53

Why you must explore these areas of your Google Analytics account before January 1, 2020

12/17/2019
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Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping your company form data-driven decisions for content and digital marketing campaigns in 2020. So where to start? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:15:54

What's the best business growth gift you should open this holiday season?

12/16/2019
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Brands like Doritos, Ashley HomeStores, Unilever, Wendy's and Nestle's have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:00

7 Simple Steps to Create Your Target Audience Persona Map

12/12/2019
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Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them "before" they begin the purchase cycle. In this episode, we discuss seven simple steps of how to do just that. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:56

The 5 Essential Components of Highly Successful Micro-campaigns

12/10/2019
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Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as "micro-campaigns." So what are the essentials of executing highly successful micro-campaigns? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:14:17

Pantone Color of the Year and How Color Impacts Your Marketing for 2020

12/9/2019
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Pantone the color experts recently released the color of the year. In this episode we discuss that announcement along with how color impacts your marketing efforts. There are both positive and negative and emotions associated with various colors so let's dive in. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:13:02

The Rise of Audio Influencers and How to Sponsor the Best Podcasts

12/4/2019
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With more than 700,000 podcasters reported in 2018, we are seeing a massive amount of original audio content being published. Americans continue to consume content based on personal preference rather than relying on traditional media outlets. So how can brands connect with the best podcasters to reach their target audience? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:34

Insights from Cyber Monday and holiday business development hacks with Elfster

12/4/2019
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Take a dive into the insights and trends behind the $9 billion dollars spent between Black Friday and Cyber Monday for 2019. Without a doubt, Americans love to play indoor and outdoors, consume media content and cook and eat. Plus, a bonus on how to hack Elfster as a great business development tool. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:18:01

7 ways to leverage the 20-second micro video to smash your 2020 marketing

12/2/2019
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Our attention span has been hacked! We are overstimulated by digital content across every platform. So how can brands elevate above the noise? In this episode, we explore how to leverage the 20-second micro video format to smash your 2020 marketing. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:22:41

Twilio Report Insight: The two channels most brands are ignoring in 2019 that will be must haves in 2020

11/11/2019
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A recent report released by Twilio reveals two channels that many brands are ignoring in 2019, but will be mission critical in 2020. This report reflects insight from 2,500 global consumers who indicated where, when and on what platform they prefer when engaging with brands and they are NOT social media. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:15:52

The Number 1 Hack to Protect Your WordPress site from Bot Attacks

11/6/2019
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WordPress now powers more than 33% of all websites on the internet today. As a result, it is the most targeted platform of bots seeking to compromise it in order to add it to a massive bot network. So what are the best methods to hide from these attacks? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:14:31

The proven marketing science behind binge-worthy digital storytelling

11/4/2019
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Netflix, Hulu and other streaming services have made binge watching even easier with the "skip intro" feature. So how can brands make the shift from the linear TV commercial ad marketing approach to modern digital storytelling? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:45

Smashing the status quo and blasting through the roof after a company merger. Guest: Kasey Diehl, Director of Marketing, Ajax Building Company

11/1/2019
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In today's episode, we are joined by Kasey Diehl, Director of Marketing, Ajax Building Company. As a 10 year marketing expert, Kasey shares her lessons learned a year later after an exciting merger with a larger company. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:21:05

The O.C.R. Method: How to grow your personal brand on a zero budget

10/31/2019
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If you are a sales representative, business development manager or business owner looking to grow your personal brand on a zero budget, you will find this episode extremely helpful. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:19:31

How to place ads on Hulu - The Ultimate Guide to flights, targeting and ad spend

10/22/2019
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With more than 28 million subscribers accounts and over 70 million ad supported uniques (multiple profiles on one account), brands now have a video streaming service to reach cord cutters. In this episode we explore the various options for flights, targeting and ad spend budgets. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:19:22

Best Buy Media Network - A case study in leveraging first party data and thinking like a media company

10/16/2019
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In this episode, we dive into what it looks like when a fortune 500 company leverages its own first party data and pushes the envelope with Instagram influencers and YouTube video. The Best Buy Media Network saw 40% growth in 2018. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Duration:00:21:22

Lessons learned from the epic Fortnite Black Hole PR Stunt - Columbus Day 2019

10/14/2019
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Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what multipliers and contingencies should you have in place? How will your measure the brand reach? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:16:45