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Episodes

Twilio Report Insight: The two channels most brands are ignoring in 2019 that will be must haves in 2020

11/11/2019
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A recent report released by Twilio reveals two channels that many brands are ignoring in 2019, but will be mission critical in 2020. This report reflects insight from 2,500 global consumers who indicated where, when and on what platform they prefer when engaging with brands and they are NOT social media. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:15:52

The Number 1 Hack to Protect Your WordPress site from Bot Attacks

11/6/2019
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WordPress now powers more than 33% of all websites on the internet today. As a result, it is the most targeted platform of bots seeking to compromise it in order to add it to a massive bot network. So what are the best methods to hide from these attacks? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:14:31

The proven marketing science behind binge-worthy digital storytelling

11/4/2019
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Netflix, Hulu and other streaming services have made binge watching even easier with the "skip intro" feature. So how can brands make the shift from the linear TV commercial ad marketing approach to modern digital storytelling? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:45

Smashing the status quo and blasting through the roof after a company merger. Guest: Kasey Diehl, Director of Marketing, Ajax Building Company

11/1/2019
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In today's episode, we are joined by Kasey Diehl, Director of Marketing, Ajax Building Company. As a 10 year marketing expert, Kasey shares her lessons learned a year later after an exciting merger with a larger company. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:21:05

The O.C.R. Method: How to grow your personal brand on a zero budget

10/31/2019
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If you are a sales representative, business development manager or business owner looking to grow your personal brand on a zero budget, you will find this episode extremely helpful. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:19:31

How to place ads on Hulu - The Ultimate Guide to flights, targeting and ad spend

10/22/2019
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With more than 28 million subscribers accounts and over 70 million ad supported uniques (multiple profiles on one account), brands now have a video streaming service to reach cord cutters. In this episode we explore the various options for flights, targeting and ad spend budgets. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:19:22

Best Buy Media Network - A case study in leveraging first party data and thinking like a media company

10/16/2019
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In this episode, we dive into what it looks like when a fortune 500 company leverages its own first party data and pushes the envelope with Instagram influencers and YouTube video. The Best Buy Media Network saw 40% growth in 2018. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Duration:00:21:22

Lessons learned from the epic Fortnite Black Hole PR Stunt - Columbus Day 2019

10/14/2019
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Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what multipliers and contingencies should you have in place? How will your measure the brand reach? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:16:45

Twitch Influencer Marketing can be a game-changer for growing your business

10/9/2019
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Amazon made a smart play in 2014 in scooping up the livestreaming and real-time chat platform Twitch for a cool $970M. So how can your business leverage Twitch Influencer Marketing? In today's episode we will dive into the Twitch Influencer Marketing place to discover the options! Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:15:36

36 Ways to Hack the new Forecasting and Data Intelligence options in LinkedIn Campaign Manager

10/3/2019
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LinkedIn announced this week (Oct. 1, 2019) enhanced Forecasting and Data Intelligence options in LinkedIn Campaign Manager. How can you hack these new features to ensure your ad creative is shown to decision-makers? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:20:34

Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World)

10/1/2019
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How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon's announcement last Tuesday of the Voice Interoperability Initiative - a coalition of over 30 tech, education, software and media companies - the www is undergoing a massive shift from generic search terms to brand mentions and requests. Are you prepared for the shift? Tune in. For more digital marketing strategies and tactics, visti https://rboa.com/blog

Duration:00:14:45

A Brilliant Twist on Event Sponsorship That Can Yield Massive Brand ROI

9/27/2019
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Brands are constantly being presented with corporate sponsorship opportunities and while they can be useful they often fail to yield profitable results. In today's episode, we discuss a savvy twist on event sponsorship that will produce results that will boost your brand beyond the expo table visibility. Tune in. For more digital marketing strategies and tactics, visit http://rboa.com/blog

Duration:00:15:28

The Maslow Effect: A deep dive into the science of why digital content goes viral

9/26/2019
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Who is Abraham Maslow and how does his theory of human behavioral motivations shed light on why some digital content goes viral. This extended episode is a deep dive into the science behind human emotions and the triggers of social media viral content. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:20:48

The Fantastic 4: How to Assemble a Super Hero Digital Marketing Team

9/25/2019
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Imagine your company is captured in a dark cave of declining sales and loss of market share. You need to assemble a team of super heroes to rescue you from situation. What would that team look like and what special powers should they have? Tune in. For for digital marketing strategies and tactics, visit http://rboa.com/blog

Duration:00:10:27

7 Attention Grabbing Components of a Compelling Digital Narrative

9/23/2019
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How can your brand craft compelling digital stories to grab the constantly moving target of your audience's attention? In this episode, we discuss seven very practical components of a powerful digital narrative. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Duration:00:10:24

What to do when the Facebook ad rules change: Move away from age, zip code and income based targeting

9/19/2019
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With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn't have to disrupt your making plan. Now is the time to change your approach. Tune in to learn more. For more digital marketing strategies and tactics, visit http://rboa.com/blog

Duration:00:19:46

The secret formula for building a powerful podcast network through YouTube and Spotify to Snapchat (new), Instagram Stories and LinkedIn

9/17/2019
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Some exciting things are happening across the social web! Podcasters are building powerful podcast networks via YouTube combined with the recent Spotify acquisition of SoundBetter (think Fiverr for musicians) and the new ability to share podcasts directly to Snapchat the competition is really heating up. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:16:15

What are the two must-have elements for attracting attention and explosive brand growth?

9/13/2019
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When it comes to garnering attention for your brand there are two must-have elements in order to build explosive growth. These two elements are often overlooked or pushed aside for product and price. Don't make the that mistake. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:18:32

Why your brand and business growth has plateaued and how to escape the status quo trap

9/12/2019
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In a recent visit to speak in a graphic design class at FAMU University, Michael shared insights into the how many businesses have failed to make the shift from TV commercial single creative to the Internet contextual creative at scale model. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:17:56

How to Build Your Business Growth Dashboard

9/9/2019
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Imagine driving down the road and your vehicle dashboard lights go out. How would you know how fast you are driving, how much fuel you have, what gear you are in or what direction you are headed? A business growth dashboard can provide you with the ability to measure productivity, identify current problems as well as predict future opportunities. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:10:41