Location:

United States

Twitter:

@DigitalWINN

Language:

English

Contact:

850-386-9100


Episodes

How to break the mold of what's not working and pivot to meaningful business growth in 2020

2/21/2020
The shift in consumer demand to find relevant and meaningful results according to their search query is grossly underestimates. Brands must understand how to blend art (creative) and science (data) to craft the right message and deliver it to the right audience. What has worked over the last few years isn't going to get the job done. How can brands pivot to find meaning connections and growth their business in 2020? Tune in as we are joined by Paxton Gray from 97th Floor as we explore the...

Duration:00:27:05

Overcoming HIPAA compliance hurdles in the medical digital marketing race

2/20/2020
In today's episode, we discuss the challenges that medical professionals and clinics face in executing their digital marketing campaigns and how it relates to HIPAA compliance. We are joined on the show by Lori Hibma from CP Solutions. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:25:38

The Digital Audio Power Play How to Turn Up the Volume and Amplify Your Reach with Pandora

2/19/2020
Digital audio consumption has skyrocketed over the last 24 months. How can brands leverage the power of Pandora to amplify their reach and create new business opportunities to growth their business? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:19:26

What are the must haves in digital marketing for 2020 PLUS the mistakes to avoid

2/14/2020
In 2020, an election year, the digital marketing feeds are going to be more crowded than ever before. How can brands stand out? On today's episode, we are joined by Naira Perez of Springhill Digital to discuss how brands can tackle these challenges successfully. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:23:19

The Secret Sauce to Content Marketing in 2020 and Why Brands Fail at Digital Marketing

2/12/2020
As media consumers of all types including video, audio and written content, we hate interruptions (commercials). How can brands truly execute meaningful and measurable content marketing? Why do brands fail at it most of the time? How can you launch a successful content marketing strategy? Tune in to learn more. For more digital marketing strategies, visit https://rboa.com/blog

Duration:00:23:17

Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns

1/31/2020
In today's episode we are joined by Lauren Barry, Senior Product Marketing Manager from Brightcove to discuss the game-changing opportunities in managing and analyzing video campaign data across multiple platforms in order to effectively measure your campaign results. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:24:29

Why your digital marketing isn't converting and the 5 steps to fix it

1/28/2020
Many brands have become frustrated by the low conversion rates of their digital marketing campaigns. In this episode, we discuss the five steps brands can take to help improve those conversion rates. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:20:00

Google's 3rd party cookie-pocalypse - What does it mean for the future of digital marketing?

1/21/2020
Google announced last Tuesday that it is going to no longer supporting 3rd-party cookies on its Chrome browser in phases over the next 2 years. What does this mean for your digital marketing and retargeting campaigns? Tune in to learn more. For more digital marketing strategies and tactics, visit htts://rboa.com/blog

Duration:00:22:33

The 9 Core Components of Business Growth Marketing in 2020

1/15/2020
If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing in 2020. Tune in. For digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:25:37

Target Audience Obsession: Digital manipulation versus authentic social inspiration - from Russia with love.

1/10/2020
Ever wondered how or why people click on links they shouldn't? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:18:16

5 ways to amplify your brand in the 2020 explosion of original content across multi-channels

1/6/2020
In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:19:07

If you are closing your company in the next 6 to 8 years ignore this episode. If not, you'd better not pout, you'd better not cry, I'm telling you why.

12/19/2019
In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By 2023, this number will sky rocket to $6B. As a result, digital marketing strategies of the past 10 years will be come obsolete. Please tune in to this important episode! Unless you are closing your business in the next 6 to 8 years.

Duration:00:18:53

Why you must explore these areas of your Google Analytics account before January 1, 2020

12/17/2019
Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping your company form data-driven decisions for content and digital marketing campaigns in 2020. So where to start? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:15:54

What's the best business growth gift you should open this holiday season?

12/16/2019
Brands like Doritos, Ashley HomeStores, Unilever, Wendy's and Nestle's have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:00

7 Simple Steps to Create Your Target Audience Persona Map

12/12/2019
Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them "before" they begin the purchase cycle. In this episode, we discuss seven simple steps of how to do just that. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:56

The 5 Essential Components of Highly Successful Micro-campaigns

12/10/2019
Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as "micro-campaigns." So what are the essentials of executing highly successful micro-campaigns? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:14:17

Pantone Color of the Year and How Color Impacts Your Marketing for 2020

12/9/2019
Pantone the color experts recently released the color of the year. In this episode we discuss that announcement along with how color impacts your marketing efforts. There are both positive and negative and emotions associated with various colors so let's dive in. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:13:02

The Rise of Audio Influencers and How to Sponsor the Best Podcasts

12/4/2019
With more than 700,000 podcasters reported in 2018, we are seeing a massive amount of original audio content being published. Americans continue to consume content based on personal preference rather than relying on traditional media outlets. So how can brands connect with the best podcasters to reach their target audience? Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:12:34

Insights from Cyber Monday and holiday business development hacks with Elfster

12/4/2019
Take a dive into the insights and trends behind the $9 billion dollars spent between Black Friday and Cyber Monday for 2019. Without a doubt, Americans love to play indoor and outdoors, consume media content and cook and eat. Plus, a bonus on how to hack Elfster as a great business development tool. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:18:01

7 ways to leverage the 20-second micro video to smash your 2020 marketing

12/2/2019
Our attention span has been hacked! We are overstimulated by digital content across every platform. So how can brands elevate above the noise? In this episode, we explore how to leverage the 20-second micro video format to smash your 2020 marketing. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Duration:00:22:41