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One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds

One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds


Overland Park, KS


One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds






7300 W 110th Street, Suite 870 Overland Park, KS 66210 8773653837


NYSE’s Douglas Yones on the Past, Present, & Future of ETFs

NYSE’s Douglas Yones discusses his early days in ETFs, the current state of the industry, and what the future might hold.’s Sumit Roy explains the ETF impact of a weakening U.S. dollar. EMQQ’s Kevin Carter spotlights the Emerging Markets Internet & Ecommerce ETF.


ETF Records & Innovation

1/12/2021’s Drew Voros puts the final bow on 2020’s record year for ETFs and discusses what’s on his radar in 2021. Invesco’s John Hoffman spotlights their QQQ Innovation Suite and offers perspective on the current state of the ETF industry. Simplify ETFs’ Paul Kim explains their innovative, options-based ETF strategies.


Best of ETF Prime

Nate revisits some of his favorite conversations from the second half of 2020 including with BNY Mellon’s Ben Slavin, ETF industry veteran and contributor Jillian DelSignore, and CFRA’s Todd Rosenbluth.


ETF Year in Review & 2021 Predictions

ETF Trends’ Dave Nadig and Morningstar’s Ben Johnson recap a wild year in ETFs and look ahead to 2021.’s Cinthia Murphy discusses market forecasts from three of the largest ETF issuers, along with potential ETF implications.


The Case for ESG Investing

MSCI’s Guillermo Cano and iShares’ Sarah Kjellberg go in-depth on ESG investing, including discussing index construction, ESG data, and portfolio implementation using ETFs.’s Drew Voros highlights 2020’s ESG ETF flows and new launches.


2020’s Top New ETFs

12/8/2020’s Drew Voros discusses the record pace for ETF inflows and highlights 2020’s top new ETFs. State Street’s George Milling-Stanley talks gold ETFs, gold prices, and bitcoin. O’Shares ETFs’ Connor O’Brien explains the investment case for their Global Internet Giants ETF (OGIG).


DFA’s ETF Entrance

12/1/2020’s Heather Bell offers perspective on the first ETFs from Dimensional Fund Advisors, along with their plans to convert existing mutual funds to ETFs. FlexShares ETFs’ Chris Huemmer explains the benefits of low volatility investing. Defiance ETFs’ Paul Dellaquila spotlights the first SPAC ETF, the Defiance Next Gen SPAC Derived ETF (SPAK).


Online Retail, Cannabis, & CLO Bond ETFs

11/24/2020’s Sumit Roy discusses the roller coaster year for retail sales and highlights several retail-focused ETFs. AdvisorShares’ Dan Ahrens offers the latest on the cannabis industry and explains the importance of looking under the hood when evaluating cannabis ETFs. Alternative Access Funds’ Peter Coppa spotlights the AAF First Priority CLO Bond ETF (AAA), the first […]


The Case for International Investing

MSCI’s Raina Oberoi and iShares’ Jeff Spiegel discuss the recent underperformance from international stocks and highlight the investment case moving forward.’s Drew Voros explains pros and cons of China exposure in emerging market ETFs, including the potential impact of a recent presidential executive order.


Behind the ETF Curtain

BNY Mellon’s Ben Slavin offers a behind-the-scenes look at what keeps the ETF ecosystem functioning properly.’s Drew Voros discusses bitcoin’s stellar performance and the prospects for a bitcoin ETF. Alerian’s Dave LaValle covers a range of topics including ESG, non-transparent ETFs, and thematics.


Volatility & the Election

11/3/2020’s Sumit Roy discusses the recent spike in volatility and explains key basics of the Cboe Volatility Index (VIX) and volatility-related exchange-traded products. State Street’s Matt Bartolini goes in-depth on the potential impact of the election, including outlining five important policy issues where Republicans and Democrats are most opposed. 6 Meridian’s Andrew Mies explains their […]


Touring the ETF Landscape with CFRA’s Todd Rosenbluth

CFRA’s Todd Rosenbluth offers his perspective on Invesco’s QQQ Innovation Suite, ARK Invest’s new ad, ETF closures, and much more.’s Drew Voros explains the recent uptick in performance from marijuana ETFs. Global X ETFs’ Jay Jacobs discusses the rise of thematic ETFs, including the Global X Telemedicine & Digital Health ETF (EDOC) and the […]


2020 Election Uncertainty: ETFs in Focus

10/20/2020’s Sumit Roy assesses various election outcomes and the potential ETF impact. Principal’s Matt Raynor offers an overview of the preferred securities market, along with their two actively managed ETFs covering the space. ROBO Global’s Lisa Chai spotlights the index behind their Artificial Intelligence ETF (THNQ).


ESG & Extraterrestrial Investing

10/13/2020’s Lara Crigger offers an overview of the clean energy ETF landscape, including explaining recent performance drivers. ProcureAM’s Andrew Chanin discusses the investment case for the Procure Space ETF (UFO) and fields rapid-fire ETF questions. Change Finance’s Andrew Rodriguez spotlights their U.S. Large Cap Fossil Fuel Free ETF (CHGX) and responds to common ESG rebuttals.


Vanguard’s Rich Powers on Record Bond ETF Flows, ESG

Vanguard’s Rich Powers discusses record bond ETF flows, the Vanguard ESG U.S. Corporate Bond ETF (VCEB), and their active factor ETFs.’s Heather Bell highlights several recent ETF launches, along with a filing from Fidelity to offer their Magellan Fund in a non-transparent wrapper. Water Island Capital’s Eric Becker explains the strategy underpinning the AltShares […]


Housing Boom Propelling Homebuilder ETFs

9/29/2020’s Sumit Roy explains how the residential housing boom is propelling several ETFs. John Hancock’s Steve Deroian highlights their multifactor ETF lineup, which includes a partnership with Dimensional Fund Advisors and recently celebrated its 5-year anniversary. Vident Financial’s Vince Birley discusses their principles-based approach to investing and fast-growing ETF sub-advisory business.


Growth vs Value, Target Drawdown ETFs, & 5G

9/22/2020’s Cinthia Murphy discusses whether the recent outperformance of value versus growth is simply another head fake. Cabana’s Chadd Mason explains their Target Drawdown ETFs, which debuted last week with over $1 billion in assets. Esoterica Capital’s Karan Trehan spotlights the Esoterica NextG Economy ETF (WUGI).


ETF Competition, Fallen Angels, & Market Armor

9/15/2020 contributor Jillian DelSignore discusses the benefits and challenges of cutthroat ETF competition and explains the recipe for ETF success. VanEck’s Fran Rodilosso goes in-depth on the “fallen angel” bond market and the VanEck Vectors Fallen Angel High Yield Bond ETF (ANGL). Armor Index ETFs’ Jim Colquitt spotlights the strategy underlying the Armor U.S. Equity […]


Best of ETF Prime

Nate revisits some of his favorite conversations from over the summer including with Bloomberg’s Eric Balchunas, Vanguard’s Rich Powers, CFRA’s Todd Rosenbluth, S&P Dow Jones Indices’ Craig Lazarra, ETF Trends’ Dave Nadig,’s Lara Crigger, and Grayscale’s Michael Sonnenshein.


ETF Launches & Closures, Buffer ETFs, & Financial Markets

9/1/2020’s Heather Bell discusses the spike in ETF closures and highlights several recent launches. AllianzIM’s Johan Grahn explains their decision to enter the ETF space with the launch of buffered outcome ETFs. IndexIQ’s Sal Bruno offers his take on the current financial markets and lays out the case for alternative strategies.