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One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds

One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds


Overland Park, KS


One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds






7300 W 110th Street, Suite 870 Overland Park, KS 66210 8773653837


Largest ETF Launch, ETF Market Making, & Sub-Advisory

4/13/2021’s Drew Voros offers perspective on the largest ETF launch ever. Old Mission Capital’s Harry Whitton talks ETF market making and fields rapid-fire ETF questions. Vident Investment Advisory’s Amrita Nandakumar explains the role of an ETF sub-advisor.


Record ETF Inflows, Value Rotation, & Inflation Hedging

4/6/2021’s Drew Voros discusses the record first quarter for ETF inflows. Alpha Architect’s Wes Gray talks value rotation, momentum stocks, and the ETF white-labeling business. Quadratic Capital’s Nancy Davis spotlights their Interest Rate Volatility & Inflation Hedge ETF (IVOL), one of the most successful recent ETF launches.


ARK Space ETF Debut, Bond ETF Liquidity, & SPACs

3/30/2021’s Drew Voros covers several recent stories including Fidelity’s bitcoin ETF filing, AdvisorShares’ Gerber Kawasaki ETF filing, and ARK’s Space Exploration ETF launch. MarketAxess’ John Keller explains how they’re automating bond trading and facilitating bond ETF liquidity. Tuttle Tactical Management’s Matt Tuttle spotlights The SPAC and New Issue ETF (SPCX).


The SPAC Tsunami

3/23/2021’s Sumit Roy discusses the apparent frothiness in SPACs and offers a quick snapshot of the SPAC ETF landscape. CFRA’s Todd Rosenbluth covers a range of topics including a recent ETF investor survey, ESG ETFs, bitcoin ETFs, and more. Toews Asset Management’s Phillip Toews talks markets and highlights the strategies underlying two Agility Shares ETFs.


Direct Indexing: ETF Killer?

Orion’s Rusty Vanneman goes in-depth on the pros and cons of direct indexing.’s Drew Voros highlights finalists for the 2020 Awards. Amplify ETFs’ Christian Magoon discusses the firm’s recent success, including ETFs covering cannabis and blockchain.


Dave Portnoy and BUZZ Shake-Up ETF Industry

3/9/2021’s Drew Voros discusses the launch of the VanEck Vectors Social Sentiment ETF (BUZZ), along with the involvement of Barstool’s Dave Portnoy. Robert W. Baird’s Rich Lee explains their role as an ETF authorized participant. ERShares’ Joel Shulman highlights the entrepreneur factor which powers two ETFs, the Entrepreneurs ETF (ENTR) and the NextGen Entrepreneurs ETF […]


Bitwise’s Matt Hougan on Bitcoin ETFs, DeFi, & NBA Top Shot

Bitwise’s Matt Hougan discusses the prospects for a U.S. bitcoin ETF, the massive opportunity in decentralized finance, and the non-fungible token craze.’s Cinthia Murphy highlights the success of the Amplify Transformational Data Sharing ETF (BLOK), a blockchain ETF. Leatherback’s Mike Winter explains the firm’s Long/Short Alternative Yield ETF (LBAY).


ETF Expert Dave Nadig on ARK Invest, Market Procyclicality, & More

ETF Trends’ Dave Nadig talks ARK Invest, the recent GameStop drama and market procyclicality, ETF flows, bitcoin ETFs, and more.’s Cinthia Murphy discusses the upcoming launch of ARK’s Space Exploration ETF (ARKX). NextFins’ Amit Anand spotlights the Nifty India Financials ETF (INDF).


Surge in Small Cap ETFs

2/16/2021’s Sumit Roy discusses the recent surge in small cap stocks and the associated ETF impact. ICI’s Shelly Antoniewicz offers perspective on the resilience of the ETF structure, along with opportunities and challenges for the ETF industry. TrimTabs’ Bob Shea spotlights their unique ETF lineup.


Cannabis ETFs, ARK, Hedge Fund Replication, & More

2/9/2021’s Drew Voros covers several recent stories including cannabis ETF performance, Fidelity’s Magellan ETF, and Ark Invest’s staggering inflows. Dynamic Beta Investments’ Andrew Beer offers his unique perspective on GameStop’s hedge fund impact and also spotlights two hedge fund replication ETFs. Cerulli Associates’ Daniil Shapiro discusses their latest ETF research, including on active ETFs, ESG, […]


Rob Arnott & Joe Terranova on GameStop, Current Markets, & Factor Investing

Research Affiliates’ Rob Arnott discusses current market comparisons to the dotcom bubble and explains their fundamental indexing approach. Virtus’ Joe Terranova offers his take on the recent market action and spotlights the index behind the Virtus Terranova U.S. Quality Momentum ETF (JOET).’s Drew Voros covers the ETF impact of “Reddit stock” mania.


New Launches, ETF Predictions, & Thematics

1/26/2021’s Drew Voros discusses several recent ETF launches and filings, including Vanguard’s first active bond ETF and the Valkyrie Bitcoin ETF. Franklin Templeton’s David Mann offers his 2021 ETF predictions. ProShares’ Scott Helfstein spotlights their MSCI Transformational Changes ETF (ANEW) and explains the role of thematic ETFs in a portfolio.


NYSE’s Douglas Yones on the Past, Present, & Future of ETFs

NYSE’s Douglas Yones discusses his early days in ETFs, the current state of the industry, and what the future might hold.’s Sumit Roy explains the ETF impact of a weakening U.S. dollar. EMQQ’s Kevin Carter spotlights the Emerging Markets Internet & Ecommerce ETF.


ETF Records & Innovation

1/12/2021’s Drew Voros puts the final bow on 2020’s record year for ETFs and discusses what’s on his radar in 2021. Invesco’s John Hoffman spotlights their QQQ Innovation Suite and offers perspective on the current state of the ETF industry. Simplify ETFs’ Paul Kim explains their innovative, options-based ETF strategies.


Best of ETF Prime

Nate revisits some of his favorite conversations from the second half of 2020 including with BNY Mellon’s Ben Slavin, ETF industry veteran and contributor Jillian DelSignore, and CFRA’s Todd Rosenbluth.


ETF Year in Review & 2021 Predictions

ETF Trends’ Dave Nadig and Morningstar’s Ben Johnson recap a wild year in ETFs and look ahead to 2021.’s Cinthia Murphy discusses market forecasts from three of the largest ETF issuers, along with potential ETF implications.


The Case for ESG Investing

MSCI’s Guillermo Cano and iShares’ Sarah Kjellberg go in-depth on ESG investing, including discussing index construction, ESG data, and portfolio implementation using ETFs.’s Drew Voros highlights 2020’s ESG ETF flows and new launches.


2020’s Top New ETFs

12/8/2020’s Drew Voros discusses the record pace for ETF inflows and highlights 2020’s top new ETFs. State Street’s George Milling-Stanley talks gold ETFs, gold prices, and bitcoin. O’Shares ETFs’ Connor O’Brien explains the investment case for their Global Internet Giants ETF (OGIG).


DFA’s ETF Entrance

12/1/2020’s Heather Bell offers perspective on the first ETFs from Dimensional Fund Advisors, along with their plans to convert existing mutual funds to ETFs. FlexShares ETFs’ Chris Huemmer explains the benefits of low volatility investing. Defiance ETFs’ Paul Dellaquila spotlights the first SPAC ETF, the Defiance Next Gen SPAC Derived ETF (SPAK).


Online Retail, Cannabis, & CLO Bond ETFs

11/24/2020’s Sumit Roy discusses the roller coaster year for retail sales and highlights several retail-focused ETFs. AdvisorShares’ Dan Ahrens offers the latest on the cannabis industry and explains the importance of looking under the hood when evaluating cannabis ETFs. Alternative Access Funds’ Peter Coppa spotlights the AAF First Priority CLO Bond ETF (AAA), the first […]