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INKcast

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Location:

United States

Twitter:

@ink_pr

Language:

English

Contact:

847-845-2701


Episodes

EP. 58: The Rise of the Rest

9/4/2018
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Learn why Milwaukee is promising to be the next hub for technology and innovation, and how embracing a city’s culture and history is critical to building an authentic growth narrative. (It all comes back to communications, y’all!) Milwaukee has this in spades and even if you’re not into economic development, you might just want to go visit Milwaukee for a weekend after listening to this episode. The post EP. 58: The Rise of the Rest appeared first on INK Communications Co..

Duration:00:39:35

Ep. 57: The Purpose-Driven Brand

8/9/2018
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Show Notes Cultivating a purpose-driven brand can seem like a risky prospect in today’s heated public discourse. But on today’s podcast, we discuss why (and how) brands are actually finding more success by taking a stand on social and environmental issues. Alicia Tillman, award-winning CMO of SAP, joins us for this important discussion on the... The post Ep. 57: The Purpose-Driven Brand appeared first on INK Communications Co..

Duration:00:23:12

Ep. 56: Diversity in Tech Entrepreneurship

7/26/2018
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Show Notes The lack of diversity in areas like tech, entrepreneurship (and marketing, too according to the Holmes Report) are well known issues in today’s workforce. To learn more about the work that is being done to address diversity in tech, we are joined in this episode by Dana Callender. Dana is the COO of diversity-focused tech... The post Ep. 56: Diversity in Tech Entrepreneurship appeared first on INK Communications Co..

Duration:00:28:11

Ep. 55: Good Content is Brave

7/5/2018
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Show Notes #TGSATN podcast is all about discussing authentic, innovative marketing strategies that cut through the noise. Our guest today, Rich Kylberg, is a widely recognized marketer for his track record of doing just that. Rich treats us to a truly insightful conversation on how he has found success through being brave, and focusing on... The post Ep. 55: Good Content is Brave appeared first on INK Communications Co..

Duration:00:36:19

Ep. 54: INK and the City

6/14/2018
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Show Notes If you haven’t heard, INK has grown a lot lately. And that growth has been so good! We’ve welcomed new faces, expanded to new cities, and increased INK’s service offerings. On today’s episode of The Good Stuff and The Noise, we share the story of one particularly exciting part of our growth: INK’s... The post Ep. 54: INK and the City appeared first on INK Communications Co..

Duration:00:24:49

Ep. 53: So You Want To Start A B2B Podcast?

5/17/2018
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Show Notes Podcasts are officially a dominant content medium. And while B2C podcasts have begun to find their stride, B2B podcasting is still a blindspot (read: missed opportunity) for many brands. If you currently find yourself in this boat, never fear. This week, just in time for Google’s announcement that they plan to prioritize podcast content in search, The Good... The post Ep. 53: So You Want To Start A B2B Podcast? appeared first on INK Communications Co..

Duration:00:31:15

Ep. 52: Green, Clean Marketing

4/5/2018
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Along the B2B or B2C customer’s buyer’s journey, cleantech marketing presents unique challenges. Do you downplay or maximize the “green” side of your sustainable product in favor of messaging about cost savings or innovation? Should your strategy focus on activating the C-Suite, the end user, or somewhere in between? And how do you effectively juggle... The post Ep. 52: Green, Clean Marketing appeared first on INK Communications Co..

Duration:00:27:47

Ep. 51: SXSWomen

3/8/2018
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SXSW is upon us! With causes like the #MeToo and #TimesUp movement shaping up to be hot topics at this year’s event, we welcome one of the exciting organizations leading the charge for female empowerment in the workplace: Women in Digital. Two leaders of the Austin Women in Digital chapter, Elise McDougall and Alison Kwong, join us for this episode... The post Ep. 51: SXSWomen appeared first on INK Communications Co..

Ep. 50: To Fifty, And Beyond

2/23/2018
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Net neutrality repeal, the GDPR, Twitter, and cats. All this and more in this, the 50th episode of The Good Stuff and The Noise! For this very special episode, we’re joined by two guests: Ed Zitron, and returning guest Kerry O’Shea Gorgone. First, we sit down with tech PR pro (and well-known Twitter snark practitioner)... The post Ep. 50: To Fifty, And Beyond appeared first on INK Communications Co..

Ep. 49: All Things Renewable

2/16/2018
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Topic near and dear to my heart? Yep, renewable energy – how it’s made, how it’s marketed, and how we as communicators can ensure that all of the audiences energy affects – and there are a lot of them! – understand its benefits to the world around us. The post Ep. 49: All Things Renewable appeared first on INK Communications Co..

Ep. 48: You and AI

1/11/2018
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Communicators have artificial intelligence on the brain as AI continues to grow into a core component of modern marketing technology. Ever wondered how to capitalize on AI in a way that’s right for your brand? Or if you should be investing time in it at all? We’ve got answers for you on The Good Stuff and... The post Ep. 48: You and AI appeared first on INK Communications Co..

Ep. 47: Goodbye 2017, Hello 2018

12/28/2017
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We’re bidding farewell to 2017 in our final episode of the year. We had a lot of great advice come through the INK studios, so why not ring in 2018 with some of our favorite sage wisdom? The post Ep. 47: Goodbye 2017, Hello 2018 appeared first on INK Communications Co..

Duration:00:18:34

Ep. 46: Ad Fed and Nourished

12/14/2017
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The power of a network is critical – not just for advancing your career, but also developing friendships that can last a lifetime. But if you don’t have much experience networking, where in the world do you start? We'll hear from both Austin Ad Fed and Ad 2 Austin on this episode of The Good Stuff and The Noise. The post Ep. 46: Ad Fed and Nourished appeared first on INK Communications Co..

Duration:00:36:07

Ep. 45: The Good Stuff Minus The Noise

11/30/2017
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No guest this week! Instead, we’re taking a look back at 2017 and all the good stuff our expert guests have shared throughout the year. If you want to go back and listen to full versions of The Good Stuff and The Noise snippets featured in this episode, here is your listening guide in... The post Ep. 45: The Good Stuff Minus The Noise appeared first on INK Communications Co..

Ep. 44: Ask (The Data) and You Shall Receive

11/17/2017
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We’re talking audience intelligence on this packed episode of The Good Stuff and The Noise. The data experts behind audience insight platform People Pattern, alongside some fans from INK’s Research + Insights team, join us to discuss the need we all have as marketers to find trustworthy data about the images, ideas, and brands that... The post Ep. 44: Ask (The Data) and You Shall Receive appeared first on INK Communications Co..

Ep 44: Ask (The Data) and You Shall Receive

11/17/2017
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We’re talking audience intelligence on this packed episode of The Good Stuff and The Noise. The data experts behind audience insight platform People Pattern, alongside some fans from INK’s Research + Insights team, join us to discuss the need we all have as marketers to find trustworthy data about the images, ideas, and brands that... The post Ep 44: Ask (The Data) and You Shall Receive appeared first on INK Communications Co..

Ep. 43: Reach Out (I’ll Be There)

11/2/2017
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We talk personal marketing, networking, blogging, and podcasting with author, writer, and marketing consultant Molly Beck. The post Ep. 43: Reach Out (I’ll Be There) appeared first on INK Communications Co..

Duration:00:37:57

Ep. 42: Technical Foul

10/19/2017
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Welcome to the very first episode of The Good Stuff and The Noise! Kicking us off right, media consultant Sam Whitmore joins us for a matter-of-fact look at today’s media landscape. Sam specializes in tech editorial, expertise we all need no matter what industry you or your clients work in. He also shares insight on... The post Ep. 42: Technical Foul appeared first on INK Communications Co..

Duration:00:29:45

Ep. 41: Ch-ch-ch-changes

9/28/2017
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It’s rebrand week here at the company formerly known as INK Public Relations. That’s right! INK is eschewing its old name for one that far better suits our talents: INK Communications Co. The change reflects our expanded service offering and evolution as a company. That’s why, today on the podcast, we welcome INK’s fearless leaders,... The post Ep. 41: Ch-ch-ch-changes appeared first on INK Communications Co..

Duration:00:45:27

Ep. 40: Social Media Data, Mariah Carey, and Finding Love On Twitter

9/15/2017
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Did you know there are more than 65 million businesses on Facebook? Or that 69% of users have made a purchase after seeing a Twitter ad? There’s a vast world out there (but also vast opportunity!) so you want to make sure your social media efforts are targeting the right people. On this episode, INK’s... The post Ep. 40: Social Media Data, Mariah Carey, and Finding Love On Twitter appeared first on INK Communications Co..

Duration:00:32:06