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PodSessions with Mitch Fanning

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Paddle’s Harrison Rose on Building a Great Culture at Scale

In episode 19, I had a down-to-earth conversation with Harrison Rose, Co-founder and Chief Customer Officer of Paddle about what it takes to build an incredible 'company culture' as the company scales. As Paddle rapidly grows, its goal is to be the best place to work in London, England. To show they're serious about this they've gone to extraordinary lengths to make their employees happy including giving every team member access to mental health coaching, running mindfulness sessions at...


Modulr’s Edwin Abl on Why MQLs are Irrelevant, Pipeline is a Vanity Metric & Sales Don’t Find Personas Useful

In episode 18, I sat down with Edwin Abl, CMO of Modulr a business payments platform company who is building a new digital payment service to make money flow more efficiently through both businesses and the economy. For those not familiar with Edwin, he’s an experienced P&L leader in the EMEA and international SaaS software sector with deep expertise in revenue generation marketing, business development, enterprise sales, strategy and go-to-market partnerships. Previously, Edwin led...


Drift’s Matt Bilotti On Growth

In episode 17, I sat down with Matt Bilotti a Staff Product Manager on Drift's growth team to talk about “growth.” Matt also hosts the #Growth podcast, which is just one of the many popular shows produced by Drift. Before joining the growth team at Drift, Matt "product managed" many parts of the Drift product. Before Drift, Matt spent some time working at HubSpot. During our conversation, Matt and I discussed: Why he switched to the growth team How the Drift growth team is...


2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

In episode 16, I had the opportunity to speak with Chris Nixon, VP of Marketing at CaliberMind and host of a weekly show called the Revenue Marketing Report. During our conversation, we discuss the challenges of marketing attribution, why many B2B marketing teams still struggle to quantify marketing ROI, and what CaliberMind has done to solve this problem. Enjoy! P.S. Before you go, please leave a review on Apple Podcasts :) 🙏🏻


How to Nail Your Product Positioning with April Dunford

“We will not buy what we don’t understand.” — April Dunford In episode 15, I’m joined by April Dunford (@aprildunford), an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is...


Introducing the Built to Scale Show

Scaling a B2B SaaS company from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey. In this episode, I introduce the new show, discuss why I decided to rebrand the podcast and give you a sneak peek at what to expect. You can also learn more at BuildToScalePodcast.com.


Zuant CEO Peter Gillett on Scaling Tech Companies with Focus, Simplicity & Speed

In this podcast session, I spoke with Peter Gillett, a serial entrepreneur who is currently the CEO of both Zuant, a mobile lead capture platform and Marketpoint Recall, a global recall and crisis management company. For those who may not be familiar with Peter, he has been a pioneer in database marketing since the 1970s and created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. Currently, he spends most of his time driving product development and client...


How CaliberMind Is Disrupting MarTech & Becoming a Superpower for B2B Revenue Marketers with Raviv Turner CEO @CaliberMind

“I believe in the power of data to change decision-making and culture. It’s all about finding the signal in the noise.” — Raviv Turner In this podcast session, I had the opportunity to speak with Raviv Turner, Co-Founder & CEO @CaliberMind. For those who may not be familiar with Raviv, he and his all-star team at CaliberMind have built a leading Customer Data Platform designed specifically for the B2B Revenue Marketer with one aim in mind — to be THE “single source of truth” for...


The Power of Brand Storytelling with Mark Evans

“For fast-growing companies, marketing powered by storytelling is a recipe for marketing success.” — Mark Evans In this podcast session, I had the opportunity to speak with Mark Evans about brand storytelling, which is the topic of his latest book Marketing Spark. Specifically, how marketers and business leaders can ignite their marketing by embracing the power of storytelling to produce better results. For those not familiar with Mark, he is a marketing consultant, entrepreneur, and...


How AI Is Eating Marketing and the World with Magnus Unemyr

In this podcast session, I had the opportunity to speak with Magnus Unemyr on the topic of Artificial Intelligence. Specifically, how marketers and business leaders can begin harnessing its power to produce better results. For those not familiar with Magnus, he is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected...


Marketing Enablement: Aligning Marketing & Sales To Drive Revenue [with Debbie Qaqish]

In this podcast session, I had the opportunity to speak again with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform marketing from a cost centre to a revenue centre. In it, we discussed the topic of marketing enablement, which is an emerging marketing function. Specifically, we consider what it is and how it could help B2B companies align marketing and sales to drive...


Infinite Learning & Advancing the Marketing Profession with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association

In this podcast session, I had a fascinating conversation with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association. During the episode, Stephen and I discuss his unconventional career path as well as the details of the upcoming launch of Canada’s first-ever Chartered Marketer designation program offered by the Canadian Marketing Association. Personally, I believe this type of program is a significant advancement for Canada’s marketing profession...


Dmitry Buterin — Unlocking True Potential

In this podcast session, I sat down with friend and serial tech entrepreneur Dmitry Buterin. Dmitry is the founder of three multi-million dollar businesses, including Wild Apricot — a leading membership management software company that he grew from 0 to $10M before it was acquired in late 2017 by Personify. He’s also an angel investor and advisor to several tech and blockchain businesses one being BlockGeeks - a top online resource for anyone who’s interested in learning how to become a...


The Evolution of Revenue Marketing with Debbie Qaqish

In this podcast session, I had the opportunity to speak with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group - a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform “marketing” from a cost centre to a revenue centre. As a result, Debbie has become a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process...


Winning The Game of Life with Former CFLer Angus Reid

In this session, I had the opportunity to catch up with Angus Reid (@angusreid64) — my old college teammate from Simon Fraser. Angus recently retired from professional football after playing 13 amazing years for the BC Lions of the Canadian Football League. The BC native played in 200 professional games placing him in the top 10 all time for games played by a BC Lion. Throughout his career, Angus has also been a 3-time all-star, 2-time Grey Cup Champion and 5-time team captain. A long shot...


Why The Chief Marketing Role Is The Hardest To Get Right

This session - like the podcast - is a bit of an experiment. It’s shorter than the previous two sessions, has no guest and is one where I discuss why the Chief Marketing or Marketing Leader role is the hardest position in the C-Suite or management team to get right. I finish up the session by suggesting what Founders and/or CEOs might do to improve their odds of getting it right as well as what Marketing Leaders and/or CMOs can do to help in the process.


Discovering Your Path with Jodi Handrahan

Jodi Handrahan (@naamijo) has been guiding, inspiring and coaching people to reach their highest potential for the past 21 years. As a mindset coach, Naam Yoga Therapist and founder of Everyday Naam, Jodi uses her intuition and knowledge in a very practical way to help people from all walks of life. Her passion for living a fun, adventurous, heart-centered life shines through in all that she does - including this conversation. During our chat we discussed: How Jodi discovered...


Why Struggle Is Good with Kari Elmes-Fanning

In this finding-my-feet session, Kari Elmes-Fanning (@xocuzinzboutique) and I share a few laughs (and tears) as we discuss a variety of topics including: Why I started a podcast (and the advice I received)What to expect from this podcast (and from season 1)Why I decided to take a sabbatical (and my experience so far)The challenges of starting something newWhy "struggle" is a good thingKari’s experience (and lessons) starting a women’s clothing boutique 11 years ago Dive in, folks! It’s the...