PodSessions with Mitch Fanning
Markets and Investing >
Zuant CEO Peter Gillett on Scaling Tech Companies with Focus, Simplicity & Speed
In this podcast session, I spoke with Peter Gillett, a serial entrepreneur who is currently the CEO of both Zuant, a mobile lead capture platform and Marketpoint Recall, a global recall and crisis management company. For those who may not be familiar with Peter, he has been a pioneer in database marketing since the 1970s and created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. Currently, he spends most of his time driving product development and client...
How CaliberMind Is Disrupting MarTech & Becoming a Superpower for B2B Revenue Marketers with Raviv Turner CEO @CaliberMind
“I believe in the power of data to change decision-making and culture. It’s all about finding the signal in the noise.” — Raviv Turner In this podcast session, I had the opportunity to speak with Raviv Turner, Co-Founder & CEO @CaliberMind. For those who may not be familiar with Raviv, he and his all-star team at CaliberMind have built a leading Customer Data Platform designed specifically for the B2B Revenue Marketer with one aim in mind — to be THE “single source of truth” for marketing...
The Power of Brand Storytelling with Mark Evans
“For fast-growing companies, marketing powered by storytelling is a recipe for marketing success.” — Mark Evans In this podcast session, I had the opportunity to speak with Mark Evans about brand storytelling, which is the topic of his latest book Marketing Spark. Specifically, how marketers and business leaders can ignite their marketing by embracing the power of storytelling to produce better results. For those not familiar with Mark, he is a marketing consultant, entrepreneur, and...
Dear B2B Marketer: Are You a Cost?
This podcast episode is what I'm calling an experimental "in-between-a-sode." Instead of a long-format interview, I'll be reading an essay I wrote a few weeks back called: Dear B2B Marketer: Are You a Cost? The essay goes over the four Leadership Principles Modern B2B Marketers should consider when attempting to transform marketing’s reputation from a cost centre to revenue centre. Enjoy! Show Links [ESSAY] Dear B2B Marketer: Are You a Cost? Books Mentioned [BOOK] Thank You Coach:...
How AI Is Eating Marketing and the World with Magnus Unemyr
In this podcast session, I had the opportunity to speak with Magnus Unemyr on the topic of Artificial Intelligence. Specifically, how marketers and business leaders can begin harnessing its power to produce better results. For those not familiar with Magnus, he is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected...
Marketing Enablement: Aligning Marketing & Sales To Drive Revenue [with Debbie Qaqish]
In this podcast session, I had the opportunity to speak again with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform marketing from a cost centre to a revenue centre. In it, we discussed the topic of marketing enablement, which is an emerging marketing function. Specifically, we consider what it is and how it could help B2B companies align marketing and sales to drive...
Infinite Learning & Advancing the Marketing Profession with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association
In this podcast session, I had a fascinating conversation with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association. During the episode, Stephen and I discuss his unconventional career path as well as the details of the upcoming launch of Canada’s first-ever Chartered Marketer designation program offered by the Canadian Marketing Association. Personally, I believe this type of program is a significant advancement for Canada’s marketing profession...
Dmitry Buterin — Unlocking True Potential
In this podcast session, I sat down with friend and serial tech entrepreneur Dmitry Buterin. Dmitry is the founder of three multi-million dollar businesses, including Wild Apricot — a leading membership management software company that he grew from 0 to $10M before it was acquired in late 2017 by Personify. He’s also an angel investor and advisor to several tech and blockchain businesses one being BlockGeeks - a top online resource for anyone who’s interested in learning how to become a...
The Evolution of Revenue Marketing with Debbie Qaqish
In this podcast session, I had the opportunity to speak with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group - a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform “marketing” from a cost centre to a revenue centre. As a result, Debbie has become a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process...
Winning The Game of Life with Former CFLer Angus Reid
In this session, I had the opportunity to catch up with Angus Reid (@angusreid64) — my old college teammate from Simon Fraser. Angus recently retired from professional football after playing 13 amazing years for the BC Lions of the Canadian Football League. The BC native played in 200 professional games placing him in the top 10 all time for games played by a BC Lion. Throughout his career, Angus has also been a 3-time all-star, 2-time Grey Cup Champion and 5-time team captain. A long shot...
Why The Chief Marketing Role Is The Hardest To Get Right
This session - like the podcast - is a bit of an experiment. It’s shorter than the previous two sessions, has no guest and is one where I discuss why the Chief Marketing or Marketing Leader role is the hardest position in the C-Suite or management team to get right. I finish up the session by suggesting what Founders and/or CEOs might do to improve their odds of getting it right as well as what Marketing Leaders and/or CMOs can do to help in the process.
Discovering Your Path with Jodi Handrahan
Jodi Handrahan (@naamijo) has been guiding, inspiring and coaching people to reach their highest potential for the past 21 years. As a mindset coach, Naam Yoga Therapist and founder of Everyday Naam, Jodi uses her intuition and knowledge in a very practical way to help people from all walks of life. Her passion for living a fun, adventurous, heart-centered life shines through in all that she does - including this conversation. During our chat we discussed: How Jodi discovered meditation...
Why Struggle Is Good with Kari Elmes-Fanning
In this finding-my-feet session, Kari Elmes-Fanning (@xocuzinzboutique) and I share a few laughs (and tears) as we discuss a variety of topics including: Why I started a podcast (and the advice I received)What to expect from this podcast (and from season 1)Why I decided to take a sabbatical (and my experience so far)The challenges of starting something newWhy "struggle" is a good thingKari’s experience (and lessons) starting a women’s clothing boutique 11 years ago Dive in, folks! It’s the...