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SHEQUALITY Podcast

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Location:

United States

Twitter:

@PRCouncil

Language:

English

Contact:

4155000601


Episodes

#24_How to Lock Down Quality Interns (Feat. Cortney Stapleton)

8/14/2018
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For most professionals, the real work begins in college. A successful internship can open the door to a future career. Managers - how do you guide someone from intern to full-time status? Today’s guest is Cortney Stapleton. She and Lee discuss wins, losses, and everything in between.

Duration:00:18:35

The Professional World After #MeToo

8/7/2018
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We're noticing a radical shift both in marketing and communications since the start of the #MeToo Movement. Advertising techniques look different; companies are more concerned with diversity. This week Lee sits down with her guest Barri Rafferty to explore the positive changes stemming from #MeToo.

Duration:00:21:49

How Do You Deal with an Activist at Work (Feat. Erin Jordan)

7/31/2018
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The media has become a battle zone. Companies are being forced to deal with tough issues head on and consumers won’t settle for a brand not taking a stance on a hot-button issue. Lee sits down with Erin Jordan today to try and figure out how businesses can embraces the new norm and encourage employees to be involved citizens at work.

Duration:00:20:13

How to Stay Relevant in the Age of Amazon (Feat. Tina McCorkindale)

7/24/2018
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Today’s consumers want their goods and they want them now. Tina McCorkindale joins Lee today to evaluate key customer service trends in the industry. Should businesses be adapting to the Amazon-style of availability in order to stay relevant?

Duration:00:27:16

(Feat. Helen Shelton)

7/17/2018
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Duration:00:22:33

Why Men Need to Be Advocates For Women in the Workplace (Feat. Heather Kernahan)

7/10/2018
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Earlier in her career, Heather Kernahan received feedback from a male colleague that she was too shy in weekly engineering meetings. As a result, Heather modified her interactions with her colleagues and gained perspective on how men and women can work together. She sits down with Lee to discuss the hot topic of the day — why men need to be advocates for women in the workplace.

Duration:00:30:20

How to Work, Live, and Afford the Lifestyle You Want (Feat. Elise Mitchell)

7/3/2018
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When Elise Mitchell moved to Fayetteville, a small, rustic town in Arkansas, she thought her career might come to a halt. Instead, she found something very different. She sits down with Lee to chat about how people should be thinking about getting a job they love in a city with opportunity, while still being able to afford the lifestyle they want.

Duration:00:31:30

When Should Your Personal Ethics Take Priority at Work? (Feat. Tanya Meck)

6/26/2018
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Early in your career, you may not be able to pick and choose what accounts you work on, and it’s possible that your worldview will conflict with the best interest of your client. Lee talks with Tanya Meck about how to gauge when your personal ethics should take priority at work.

Duration:00:31:06

(Feat. Sabrina Horn)

6/19/2018
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Duration:00:28:59

What to Do When Someone Yells at You at Work (Feat. Maggie Zeman)

6/12/2018
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There’s a division in the workplace when it comes to yelling. Some companies view it as a badge of honor, pointing out that a boss wouldn’t yell at you if you didn’t matter. Others consider yelling a disrespectful and ineffective way to communicate with a coworker. Lee Caraher and Maggie Zeman break down both sides and discuss what to do when someone yells at you at work.

Duration:00:26:26

How to Create a Culture of Security (Feat. Barbara Bates)

6/5/2018
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Lee sits down with Barbara Bates to discuss the hot topic of the day: as technology develops and makes it easier to create your own version of the truth, how can brands protect themselves and what is the agencies role in protecting a brand’s reputation?

Duration:00:30:00

Michelle Wolf at The White House Correspondents Dinner (Feat. Heidi Hovland)

5/29/2018
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Michelle Wolf’s speech at the 2018 White House Correspondents Dinner was a polarizing moment. Some people criticized Michelle for creating a greater divide, while others argued that she advanced the conversation around the current administration. Lee and Michelle Wolf discuss the backlash, evaluate the PR value of being in the news, and break down who won and who lost now that the dust has settled.

Duration:00:44:32

Intersectionality in the Workplace (Feat. Soon Mee Kim)

5/22/2018
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Not many agencies have a dedicated role for promoting diversity and inclusion. Which may explain why a group of communications employees responded to a questionnaire that it could take 20, 30, or 50 years to see the results of diversity initiatives in the workplace. Lee and Soon Mee Kim discuss why we need to see results sooner, get to the bottom of what intersectionality really means, and reveal how Soon Mee measures diversity in the workplace.

Duration:00:26:09

Real Life Is Diverse (Feat. Virginia Devlin)

5/15/2018
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Real life is diverse, not homogenous. Yet, it’s apparent that the professional landscape fails to mirror reality. Virginia Devlin, the founder and president of Current Marketing, joins the SHEQUALITY podcast to chat about promoting diversity in the workplace, covering methods for recruitment and mentorship, as well as emphasizing the importance of confronting unconscious bias.

Duration:00:26:35

The Battle for Equal Pay (Feat. Julie Batliner)

5/8/2018
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On April 9 the United States Court for Appeals for the Ninth Circuit ruled in favor of a public school employee who sued after she discovered she was making less money than her male counterpart. To celebrate, Lee and Julie Batliner discuss equal pay, a battle that can be traced all the way back to 1869.

Duration:00:24:41

Dealing With the Backlash Against the #MeToo Movement (Feat. Maureen Lippe)

5/1/2018
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When Tony Robbins commented that some women are using the #MeToo movement to, “try to get significance and certainty by attacking and destroying someone else,” he received a wave of criticism. Lee and Maureen Lippe discuss his controversial remarks, evaluate his apology, and stress the importance of encouraging a constant dialogue about the #MeToo movement.

Duration:00:39:22

The Danger of Vanity Metrics (Feat. Kimberly Eberl)

4/24/2018
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About the Episode Recent updates to Facebook, Instagram and Twitter have sent shockwaves through the industry. Brands are racing to figure out how to react to platforms that never seem to stay in one place. In this episode, Lee sits down with Kimberly Eberl to chat about how PR professionals are counseling their clients to handle the unpredictable nature of social media. About Kimberly Kimberly Eberl is CEO and Founder of Chicago-based PR firm, Motion. With nearly 20 years of...

Duration:00:20:26

Be Your Best Champion (Feat. Jennifer Cohan)

4/18/2018
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About the Episode Jennifer and Lee discuss the hot topic of the day: how should brands participate in controversial topics? They evaluate why communication is so vital in the current climate, an ecosystem in which consumers expect brands to take a stand. About Jennifer Jennifer Cohan is president of Edelman New York, the firm’s largest office with over 900 employees. In her role, Jennifer advises clients, develops new products and leads a group of professionals who evolve, promote and...

Duration:00:28:03

PR is Not for the Faint of Heart (Feat. Karen van Bergen)

4/11/2018
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About the Episode Karen van Bergen and Lee discuss the hot topic of the day: what can you do if your agency works with a client who doesn’t support your worldview? They also look to the future, describing why earned media has never been so important for brands and Karen’s conviction that measurement tools will fine tune the effectiveness of PR. About Karen Karen van Bergen is a power player in the communications industry, with a 30-year career working both agency and client-side with...

Duration:00:30:50

Women Need to Brag More to Get What They Deserve (Feat. Dale Bornstein)

4/4/2018
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About the Episode To celebrate International Women’s Day, Lee and Dale Bornstein discuss issues that are top of mind for women in 2018. What’s the difference between advocacy and activism? Do women need to brag more about their achievements? What female attributes make women successful leaders? About Dale Dale Bornstein is CEO of M Booth, a fast growing marketing communications agency that’s known to zig when others zag. Dale is passionate about a people-first approach to agency life...

Duration:00:37:01