Imagine being at work and not picking up the phone when it's ringing....
Todd Grossman, CEO Americas for Talkwalker, used this as an anaolgy when talking about the importance of listening to social conversations. In this episode, Todd talks about image recognition as it relates to social listening and shares an interesting case study looking for the most popular type of pasta - the study found much more than this. Listen to learn how one thing led to another in their research.
In the corporate world, acquisitions and mergers are not for the faint of heart. Careful due diligence is not all about the financials - listen as Michalis Michael, CEO of DigitalMR, shares tips and best practices for looking at social data to better understand a company's current standing and to prepare to hit the ground running once the acquisition is final.
Michalis recently spoke with us about best practices in social research, which is another great podcast episode to check out.
This episode features a great discussion with Jennifer Radke, CEO of the National Institute for Social Media (nismonline.org). Not only does she serve as the Institute's CEO, she is an international author, speaker, and strategic business leader with over 15 years of experience in sales and recruitment leadership.
In this episode, she talks about strategy and research for businesses, and offers information on the NISM certification and coursework that is available, as well as a special...
A quick podcast from Marianne, host of the Social Media Research Brief - a huge thank you to our listeners, a brief overview of the SMRA, and a special offer for our listeners!
Listen: Thank you for listening!
“The web is the biggest focus group in the world.” No truer words have been said. Listen as Michalis Michael from Digital MR shares three ways social media research can be incorporated into traditional research methods. He also shares tips on what to look for in a social listening platform and shares his insight into why social listening has taken so long to become a standard research tool.
Listen: Social Media Research Tips & Advice
Listen as Katie McElveen, Associate Director of the Social Media Learning Center at Clemson University talks about the SMLC, uses cases, and benefits of engaging students in social media listening as part of their studies.
The Social Media Listening Center (SMLC) at Clemson University is an interdisciplinary, cutting-edge laboratory that seeks to monitor, measure, and engage in social media conversations from across the web. It is the first of its kind, allowing college students the...
Listen as Sandra Stibbards, Owner & President of Camelot Investigations explains how she uses social media and open source intelligence for corporate & individual investigations. Sandra conducts Open Source Intelligence Training (OSINT) courses & shares ways to keep your privacy intact online. Take a look at her OSINT training sessions or sign up for her newsletter.
Listen: Social Media Investigations & Training With Sandra Stibbards
Listen as Rich Groom & JD McKee from Sparks Research share tips and best practices on using traditional research findings to launch social media research to learn even more about their customers, identify influencers, and maximize marketing efforts and messaging. Social media research is an excellent tool to drill into traditional market research findings and brings an entirely new dimension of information.
Listen here: Enhance Your Traditional Marketing Research With Social Research
Podcast Episode: Advanced Twitter Analytics
Our Advisory Board Member, Jim Matorin of Smartketing Marketing dives into Twitter features & analytics in the second part of his two-part series. Listen Now: Twitter Analytics Part Two
Podcast Episode: Social Media and Customer Service
How does social media impact the customer experience? How can your business benefit? Studies show that customer using a social channel expect and answer within one hour. Get some tips & tricks for making the most out of your social listening data.
Listen now: Social Media and Customer Service
Podcast Episode: What is Social Media Research?
This podcast scratches the surface explaining what social media research is and how it is currently being used by marketers, businesses, and researchers.
Listen now: What is Social Media Research?