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Social Media Research Brief

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Social Media Experiments at Your Fingertips

Ever wonder how many hashtags generate the most reach? What type of content will get the most engagement? Want to test your theories but don’t have the time or budget? Look no further than the Social Media Research Lab for answers. I had the chance to chat with Scott Ayres, Content Scientist for Agorapulse & author of Facebook All-in-one for Dummies. He launched the Social Media Lab in 2017 & took research to a very literal level, busting myths along the way. Listen & learn more about...


Who's In Your Inner Circle?

Imagine you only had 10 minutes to spend on LinkedIn and wanted to spend that time engaging with prospective clients, or maybe some new connections you made at a recent conference. How would you find them quickly & engage before your time was up? Meet Vik Rajan, who is developing a LinkedIn add on, Inner Circles. Listen as Vik explains what Inner Circles is & how it will make LinkedIn more effective. We also talk about the good, bad, and ugly of LinkedIn, so you’ll want to check it...


Alexander Lowry Talks Micro Fame & Industry Disruption

“I don’t want to reach the world…I just want to find my individual segment.” If you’re not familiar with the term micro fame you’ll want to listen to this episode. Meet Alexander Lowry, a Professor of Finance at Gordon College and the Director for the Master of Science in Financial Analysis program. Listen as Alexander talks about disrupting the higher education industry & how social media helped him in this efforts. He shares some innovative social tips & techniques you’ll want to make...


A Picture is Worth a Thousand Words in Social Research

Imagine being at work and not picking up the phone when it's ringing.... Todd Grossman, CEO Americas for Talkwalker, used this as an anaolgy when talking about the importance of listening to social conversations. In this episode, Todd talks about image recognition as it relates to social listening and shares an interesting case study looking for the most popular type of pasta - the study found much more than this. Listen to learn how one thing led to another in their research. You can...


Social Research & Corporate Acquisitions: Tips & Best Practices

In the corporate world, acquisitions and mergers are not for the faint of heart. Careful due diligence is not all about the financials - listen as Michalis Michael, CEO of DigitalMR, shares tips and best practices for looking at social data to better understand a company's current standing and to prepare to hit the ground running once the acquisition is final. Michalis recently spoke with us about best practices in social research, which is another great podcast episode to check out. To...


Social Media Research in Netnography & Influencer Marketing

LinkedIn & Twitter. Listen: Social Media in Netnography & Influencer Marketing


Meet the National Institute For Social Media

This episode features a great discussion with Jennifer Radke, CEO of the National Institute for Social Media ( Not only does she serve as the Institute's CEO, she is an international author, speaker, and strategic business leader with over 15 years of experience in sales and recruitment leadership. In this episode, she talks about strategy and research for businesses, and offers information on the NISM certification and coursework that is available, as well as a special...


Thank You For Listening!

A quick podcast from Marianne, host of the Social Media Research Brief - a huge thank you to our listeners, a brief overview of the SMRA, and a special offer for our listeners! Listen: Thank you for listening!


Social Media Research Advice From Digital MR

“The web is the biggest focus group in the world.” No truer words have been said. Listen as Michalis Michael from Digital MR shares three ways social media research can be incorporated into traditional research methods. He also shares tips on what to look for in a social listening platform and shares his insight into why social listening has taken so long to become a standard research tool. @DigitalMR@DigitalMR_CEO Listen: Social Media Research Tips & Advice


Clemson University's Social Media Listening Center (SMLC)

Listen as Katie McElveen, Associate Director of the Social Media Learning Center at Clemson University talks about the SMLC, uses cases, and benefits of engaging students in social media listening as part of their studies. The Social Media Listening Center (SMLC) at Clemson University is an interdisciplinary, cutting-edge laboratory that seeks to monitor, measure, and engage in social media conversations from across the web. It is the first of its kind, allowing college students the...


When Traditional Market Research Meets Social Media Research

When Traditional Market Research Meets Social Media Research


Tips to Enhance Traditional Research With Social Media Research

Listen as Rich Groom & JD McKee from Sparks Research share tips and best practices on using traditional research findings to launch social media research to learn even more about their customers, identify influencers, and maximize marketing efforts and messaging. Social media research is an excellent tool to drill into traditional market research findings and brings an entirely new dimension of information. Listen here: Enhance Your Traditional Marketing Research With Social Research


Using Social Media For Customer Service

Podcast Episode: Social Media and Customer Service How does social media impact the customer experience? How can your business benefit? Studies show that customer using a social channel expect and answer within one hour. Get some tips & tricks for making the most out of your social listening data. Listen now: Social Media and Customer Service


What is Social Media Research

Podcast Episode: What is Social Media Research? This podcast scratches the surface explaining what social media research is and how it is currently being used by marketers, businesses, and researchers. Listen now: What is Social Media Research?