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Street Fight: Heard on the Street

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United States

Language:

English

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4157719973


Episodes

Heard on the Street, Episode 9: Running Lean with Stadium Goods CEO John McPheters

8/8/2018
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VC funding is sexy, but sometimes it's better not to take the money. Operating lean can train founders for optimal practices and efficiencies that will serve them well in the long run, says Stadium Goods co-founder and CEO John McPheters, our latest guest on Heard on the Street.

Heard on the Street, Episode 8: ‘Engineered Casual’ with Josh Melick

7/25/2018
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Word of mouth has been a leading form of local marketing for more than a century. But in a digital age, the name of the game is harnessing it by combining "IRL" chatter with the power of software and network effect. This is the bread and butter of Broadly, whose CEO and founder Josh Melick is our latest guest on our podcast Heard on the Street.

Heard on the Street Episode 7: Defying the Hyperlocal Graveyard, with NextDoor

7/11/2018
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One of the imperatives for fledgling sites with hyperlocal aspirations that NextDoor co-founder and chief architect Prakash Janakiraman points to is dedicated focus on neighbor-to-neighbor communications and engagement. Though not as big or culturally embedded as Facebook, Instagram, and Twitter, NextDoor is exclusively devoted to local community interaction.

Heard on the Street, Episode 6: Engineering, Surfing, and Acting with Frost Prioleau

6/27/2018
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How do you bring brand-like programmatic advertising to local advertisers who spend less than $4 per day? It takes good software and partnerships to hit the sweet spots of automation and customization, according to Simpli.fi co-founder and CEO Frost Prioleau, our latest guest on Heard on the Street.

Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene

6/12/2018
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What do you learn from going through two major tech acquisitions? It's all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene's varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple).

Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela

5/23/2018
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What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector's unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street.

Heard on the Street, Episode 3: Sport Bikes, Pool Hustling, and Marketing Innovation with Walt Geer

5/9/2018
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What does sport bike racing and pool hustling teach you about being a good marketing exec? It’s all about focus and quick thinking, according to Walt Geer, our latest guest on Heard on the Street.

Heard On The Street, Episode 2: Jiu Jitsu and the Art of Content Marketing, with Monica Ho

4/25/2018
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"I'm a big believer in a value exchange," says Monica Ho of SOCi. "Whether you're a brand or an agency, or maybe you're an entrepreneur, everyone is starved for more data on more information on certain things that are affecting the landscape.

Heard on the Street, Episode 1: Career Wisdom from Randy Parker

4/10/2018
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We talk to Brevi CEO Randy Parker in Episode 1 of our new podcast series about SMB-oriented marketing tech and several other matters—everything from company culture to what it's like to operate a business and live in Boston.