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The Buyer's Journey

Markets and Investing

Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

Location:

United States

Description:

Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

Twitter:

@Commexis

Language:

English


Episodes

What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

11/9/2020
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow?

Duration:00:12:46

How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

11/2/2020
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we’re focused on question six: How...

Duration:00:11:31

How is My Digital Marketing Budget Allocated? | Building a Better CAC #4

10/2/2020
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime...

Duration:00:11:27

What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

9/29/2020
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of...

Duration:00:08:10

What is My Customer Acquisition Cost? | Building a Better CAC #2

9/24/2020
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?

Duration:00:08:52

What is My Revenue Target? | Building a Better CAC #1

9/21/2020
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode begins a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is my Revenue Target?

Duration:00:06:34

TBJ 100 - Facebook Video Metrics Mess-Up

10/28/2019
On today's episode we're honing in on the $40 million Facebook settlement that focuses on inflated video metrics for organic video posts.

Duration:00:47:17

TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed

10/15/2019
Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year. That's 39.4% of US internet users, by the way, and 33.8% of the overall population. If eMarketer's estimations are correct, the number will increase to 122.7 million users by 2021. That's 42.2% of US internet users and 36.6% of the population. So, do you want to reach 42% of US internet users or over a...

Duration:01:00:47

Digital Marketing Automation: What Does The Future Hold? - The Buyer's Journey 98

10/8/2019
On today's episode we discuss BrightEdge's new SEO automation tool, the future of digital marketing automation, and introduce a couple new segments.

Duration:01:03:15

TBJ 97 - The Buyer's Journey: Where And How To Spend Your Digital Marketing Budget

9/18/2019
If you've listened to our last two episodes, you know the importance of the lifetime value ratio and what your marketing budget should be*. But how and where do you spend that budget? On The Buyer's Journey, of course!** We breakdown the five steps of The Buyer's Journey and discuss some key strategy points for each step. *If you haven't listened to those episodes, go check them out! ** The Buyer's Journey as a strategy, not our podcast (though we'll gladly accept the money).

Duration:00:11:29

TBJ 96 - Solution To Your Marketing Woes: The Lifetime Value Ratio

9/18/2019
If you're struggling with your digital marketing, this episode is for you. Today we focus on the Lifetime Value Ratio (LTVR), a fundamental formula for determining business growth and success, and how the LTVR can clarify your marketing budgets.

Duration:00:19:39

TBJ 95 - The State of Digital Marketing: Why is It So Hard To Gain A Competitive Advantage?

9/18/2019
Digital marketing is confusing. With tons of options across a bevy of platforms, how is someone supposed to figure out what to do? On this episode of The Buyer's Journey we discuss the state of the digital marketing industry and help you achieve marketing clarity.

Duration:00:20:05

TBJ 94 - Digital Audio Listening to Beat Non-Digital in 2020

8/23/2019
Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report. What are the numbers and how will this effect budget?

Duration:00:18:39

TBJ 93 - Spotify Beefs Up Their Podcast Analytics!

8/21/2019
Podcasters rejoice! Spotify is beefing up their analytics data for your programs. In today's episode we discuss the new features and what this means for your show.

Duration:00:11:37

TBJ 92 - Mobile Podcast Listening is On The Rise!

8/20/2019
A new report by Adobe Analytics shows that mobile podcast listening has risen 60% since Jan. 2018, and 25% of new podcast listeners have joined in during the last 6 months.

Duration:00:21:23

TBJ 91 - Podcasts Now Listenable In Google Search Results

8/19/2019
Google's latest search result update allows you to listen to your favorite podcasts right in the SERP page. What does this mean for podcasters? We discuss!

Duration:00:15:49

TBJ 90 - Featured Snippets Get A Google Algorithm Update To Stay More Up To Date

8/15/2019
Google released an algorithm update that will help featured snippets stay fresh and up to date. Here's what you need to know.

Duration:00:10:27

TBJ 89 - Too Much Brand Communication? Are You Hitting The Sweet Spot?

8/14/2019
A new eMarkter report discusses how much is too much brand communication? We discuss in hopes our inboxes will get a little less flooded!

Duration:00:11:22

TBJ 88 - DoorDash's Horrible Tipping Scandal and Opportunities for Competing Brands

8/13/2019
DoorDash's horrible tipping scandal came to light and competing fast food delivery brands were quick to respond. We discuss this and more in today's show.

Duration:00:12:42

TBJ 87 - Pinterest's Q2 Earnings Report 2019

8/12/2019
Pinterest's Q2 earnings report is in and we've got a breakdown of everything you need to know for your marketing campaigns.

Duration:00:08:51