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The CMO Show marketing podcast

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The CMO Show is a 2018 marketing podcast. Join the hosts as they interview global thought leaders about emerging trends in content marketing, social media, public relations, digital disruption and the future of marketing.

The CMO Show is a 2018 marketing podcast. Join the hosts as they interview global thought leaders about emerging trends in content marketing, social media, public relations, digital disruption and the future of marketing.
More Information

Location:

United States

Description:

The CMO Show is a 2018 marketing podcast. Join the hosts as they interview global thought leaders about emerging trends in content marketing, social media, public relations, digital disruption and the future of marketing.

Twitter:

@cmoshow

Language:

English

Contact:

0406118911


Episodes

Martin Moore on getting the CEO to sign off your crazy marketing idea

12/7/2018
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Mark talks ins and outs of CEOs and marketing with Your CEO Mentor co-founder Martin Moore. Find out about the vital relationship between a CMO and CEO, and just how to get that next marketing campaign over the line.

Duration:00:33:00

Paul Hamra on editorial independence

11/22/2018
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Mark talks to Paul Hamra, managing director of The New Daily about the power of independent news, trust in storytelling, the challenges of community management and how emerging technologies will change the future of news.

Duration:00:31:07

Kevin Cooper on Moshtix’s audience-first marketing

11/8/2018
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We talk to Moshtix’s Head of Marketing and Innovation Kevin Cooper about the ways marketing can differentiate a commoditised product, and how to manage the transition from industry disruptor to an incumbent player.

Duration:00:39:31

Susie Bayes on building trusted partnerships

10/25/2018
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Tune in to this special live recording of our Storytime at Filtered Media event, where Guardian Labs’ Brand Partnerships Director Susie joined Mark Jones to discuss the role of storytelling in building brand trust and the challenge of remaining authentic while delivering your brand’s message.

Duration:00:39:37

Shannan Whitney on real estate marketing

10/11/2018
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How do you keep it real when marketing real estate? BresicWhitney’s CEO Shannan Whitney tells it like it is. In a candid conversation with Mark Jones, he shares his take on the changing ways and means of spreading the word about hot property.

Duration:00:43:00

Adam Ferrier on the psychology of brand loyalty

9/27/2018
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Thinkerbell founder Adam Ferrier shares his insights into the psychology of brand loyalty, and why marketers need to avoid short term thinking.

Duration:00:45:29

Patrick McQuaid on transforming business with data

9/13/2018
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Patrick McQuaid, NAB’s General Manager Customer Data and Analytics, joins Mark and Nicole to talk about his journey from data to marketing.

Duration:00:24:51

Tim Hodgson on marketing the Invictus Games

8/29/2018
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Tim Hodgson discusses his role in bringing the Invictus Games to Australia and the growing relationship between event partnerships and socially responsible marketing.

Duration:00:35:53

Robbie Brammall on radical authenticity at MONA

8/16/2018
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Do people give a sh*t about your brand? Find out why MONA’s Robbie Brammall knows they don’t, unless you’re interrupting them with something interesting.

Duration:00:36:55

Sam Payne on marketing with a purpose

8/2/2018
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With 55,000 not for profit organisations in Australia, the charity sector is standing room only. So how do you carve out a space to help make the world a better place? Sam Payne, co-founder of The Pink Elephants Support Network shares her story.

Duration:00:34:26

Leisa Bacon on marketing the ABC

7/19/2018
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Leisa Bacon, Director of Audiences for the ABC, shares what it’s like to market an Australian icon with a powerful legacy.

Duration:00:36:49

Sally Dominguez on thinking creatively

7/5/2018
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In a world dictated by your Facebook news feed, how can you think outside of the rectangle? Adventurous thinker Sally Dominguez takes us through chaos to creativity on this episode of The CMO Show.

Duration:00:38:19

Ep 79 - Michael Laxton makes media great again

6/21/2018
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“You need a storyteller to tell the stories of other storytellers.” Michael Laxton, the first CMO of Fairfax Media, joins The CMO Show live at this year’s Mumbrella360 conference in Sydney to discuss how to market the media.

Duration:00:40:40

Ep 78 - James Fitzgerald on how to master the Facebook news feed

6/7/2018
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Facebook’s Cambridge Analytica data scandal has forever marked 2018 as a tumultuous year in the social media landscape. Social Media Knowledge (SMK) Executive Director of Programming, James Fitzgerald, reveals how marketers can keep their heads above water in today’s challenging, post-organic world.

Duration:00:33:35

Ep 77 - Dr Amantha Imber on how to create an innovation culture

5/24/2018
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Innovation psychologist Dr Amantha Imber dives deep into the importance of strategy, clear process and culture in fostering innovation.

Duration:00:27:46

EP 76 - Paul Holmes on authentic storytelling in PR

5/10/2018
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In this special edition episode of The CMO Show, Mark Jones from Filtered Media, speaks to Paul Holmes at the PROI conference in Portugal. Paul shares his thoughts on why authentic storytelling is critical to the success of a company.

Duration:00:19:27

Ep 75 - Marketing that makes you move with Louise Eyres

4/26/2018
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The Australian Sports Commission’s CMO Louise Eyres has spent three decades in marketing, but getting Aussies off the couch might be her biggest challenge yet. We investigate Louise’s unusual career path, ongoing relationship with sports branding and ambitions for the government agency.

Duration:00:38:18

Ep 74 - Storytime with Sean Aylmer

4/12/2018
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“Great storytelling? I think it’s beautiful. But someone had to have the idea to do that first.” Sean Aylmer, Former senior editor of Fairfax joins Mark Jones for a special morning event on World Storytelling Day to share an insider’s insight to what makes a cracking good yarn.

Duration:00:50:01

Ep 73 - Inbound Marketing with Jo Williams

3/29/2018
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Is content only as good as the promotion that goes with it? Find out as Jo Williams, brand new head of marketing ANZ for Hubspot, takes a dive into the marketing funnel and explains why the key is platform variety.

Duration:00:32:08

Ep 72 - Optimising your MarTech stack with Scott Brinker

3/15/2018
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What does the future hold for your marketing stack? Chief marketing technologist Scott Brinker discusses the learnings to be gained from insight into the marketing tech employed by brands, explores the challenges of integration, and gives recommendations for how to handle attribution data.

Duration:00:16:23