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The Commexis Cast

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@Commexis

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English


Episodes

Visual Search: Snapchat and Amazon Come Together! - Sept. 28, 2018

9/27/2018
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Snap and Amazon are partnering to offer visual search within Snap, allowing users to shop for products simply by scanning logos and barcodes. Visit our blog for more: https://goo.gl/UPNxER -------------------------------------------- Sources: Tech Crunch: https://techcrunch.com/2018/09/24/snapchat-amazon-visual-search/ -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1...

Duration:00:10:25

eMarketer's Social Forecast Shows Platform Shifts - Mar. 15, 2018:

3/16/2018
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Today's Commexis Cast discusses eMarketer's latest social forecast showing some platform shift in users ages 25 and younger. The shifts, both up and down, are hitting Facebook, Instagram, and Snapchat with Twitter not mentioned in the report. eMarketer predicts that "Facebook users will rise 0.9% to 169.5 million in 2018, driven by adoption among older age groups. However, there will be declines between 5.6% and 9.3% among users under 25, for a loss of 2.1 million." Phillip and Matt suggest...

Duration:00:10:34

YouTube to Add Wikipedia Excerpts to Conspiracy Videos - Mar. 14, 2018

3/14/2018
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Today's Commexis Cast discusses YouTube's announcement at SXSW that it will be including Wikipedia excerpts alongside conspiracy videos on the platform in an attempt to offer more objective information. The efforts come in response to growing criticism of the platform and it's suggestion algorithm, which made a conspiracy video falsely accusing the Parkland survivors of being "crisis actors" the #1 Trending video on YouTube. YouTube CEO Susan Wojciki on a panel at South by Southwest...

Duration:00:11:23

Google Confirms a Core Algorithm Update - Mar. 13, 2018

3/13/2018
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Today's Commexis Cast discusses Google's confirmation of a broad core algorithm update that took place last week. While details are scare there are clear signs of rankings changes. Google releases broad core updates "several times per year" in contrast to smaller, focused updates the company works on everyday. In typical Google fashion, however, there's isn't much to explain what exactly changed with the algorithm. Phillip explains the history of Google algorithm updates, and more...

Duration:00:09:45

AI Chatbot Use is Down, But Not Out - Mar. 12, 2018

3/12/2018
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Today's Commexis Cast discusses the latest eMarketer report on a survey of 500 marketers, only 7% of which say they're currently using AI Chatbots for the brands. The survey was performed by Freedman International and ClickZ, and in addition to the 7%, the report says, "another 27% reported that they’re looking into using chatbots, most respondents said their company was either not ready or didn’t have the budget to develop them." According to a report by Conductor in December of 2017, 34%...

Duration:00:08:07

Blackberry Sues Facebook For Infringement - Mar. 09, 2018

3/9/2018
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Today's Commexis Cast discusses Blackberry's lawsuit against Facebook Inc. for allegedly infringing on multiple patents related to messaging apps, Instagram, and WhatsApp. The complaint states, "Defendants have used BlackBerry’s own intellectual property to compete with it in the mobile messaging space. These applications are ever expanding, including Facebook Messenger, Facebook Messenger Lite, Facebook Pages Manager, Facebook.com and Facebook Workplace Chat, the WhatsApp Messenger...

Duration:00:07:38

Google Search Is Coming to iMessage! - Mar. 06, 2018

3/8/2018
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Today's Commexis Cast discusses Google's latest announcement integrating Google search results with iMessage and other iOS browsers. Plus, Facebook will be giving new "Breaking News" tags to 50 publishers. First, Google search results integration into iMessage and other browsers was announced Monday on their blog. The integration will allow users to search from within iMessage, as well as find local information such as restaurants and the weather from a simple click. Users will also be able...

Duration:00:10:29

New Study Analyzes YouTube Influencer Brand Safety - Mar. 05, 2018

3/8/2018
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Today's Commexis Cast discusses a new study analyzing the brand safety of the top 17 YouTube influencers channels, and found that a majority contain "brand unsafe" content. The study was performed and published by Delmondo, who analyzed the 25 most recent videos from the top 17 YouTube influencers using Uru's Brand Safety API. Each video was given a 1 starting score that would decrease for each strike found against it based five weighted measurements: Unsafe objects and themes such as...

Duration:00:10:10

Digital Transformation and P&G Cuts Their Digital Spend - Mar. 02, 2018

3/8/2018
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Today's Commexis Cast discusses Grant Thorton LLP's latest survey on digital transformation, and the reasoning P&G's cuts to their digital ad spend. Digital transformation is the topic of the 2018 and a new survey by Grant Thorton LLP in conjunction with CFO research found that 69% of CFO's and senior financial executives plan to increase their spending on digital transformation this year, with four out of 10 increasing by more than 10%. One particular thing of note in the study is the lack...

Duration:00:11:33

Google Expands Featured Snippets, Makes Them Multifaceted - Mar. 01, 2018

3/8/2018
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Today's Commexis Cast discusses Google's latest announcement expanding feature snippets in SERPs to "multifaceted feature snippets" which aim to tackle certain search queries with multiple answers based on algorithmic interpretation. Google made the announcement on their blog, where they revealed the thought process behind the expansion of features snippets. Simply, some searches are so broad that definitive answers can't be provided. Now, Google's algorithm will take that query and...

Duration:00:11:23

Twitter's Second Wave of Bot Bannings - Feb. 23, 2018

3/8/2018
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Today's Commexis Cast discusses Twitter's latest bot bannings which coincide with a policy update that prohibits sending the same tweet, or "liking" or "retweeting" a tweet from multiple accounts at once. The policy update hit on February 21st and comes in response to growing criticism of the platform for allowing a hive of bot accounts to pop-up over the years. Yoel Roth, the head of API policy at Twitter, wrote in a blog post announcing the three big changes to Twitter. Do not (and do not...

Duration:00:07:24

What Consumers Want from Branded Content - Feb. 22, 2018

3/8/2018
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Today's Commexis Cast discusses rising pressure for publishers' branded content margins, and a new study that analyzes the most important facets of branded content according to users. First, Digiday's Max Willens reports on the ways Facebook's changes to its algorithm are having an effect on the organic reach of branded-content. Suffice to say, it's going down. And brand's costs are going up. Willens writes that, "[w]orldwide spend on branded content totaled $5 billion in 2017, according to...

Duration:00:11:27

Are Google Search Results Too Crowded? - Feb. 21, 2018

3/8/2018
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Today's Commexis Cast discusses publishers' worry that Google search results are too front-loaded, causing overcrowding on pages and lowering potential referral traffic. Digiday's Lucia Moses reported that while publishers have been warming to Google due to their recent changes AMP, ending first-click-free, and the willingness to work with publishers more than Facebook has, there are still some points of contention. No, the problem isn't Google's Chrome AdBlocker. Instead, some publishers...

Duration:00:06:58

Edible Arrangements Sues Google Over Keyword Infringement! - Feb. 20, 2018

3/8/2018
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Today's Commexis Cast discusses Edible Arrangement's $209 million lawsuit against Google for alleged trademark infringement and unfair competition. The suit, reported by Greg Sterling on Search Engine Land, focuses on Edible Arrangements claim that when users "search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers." While Sterling was unable to replicate the search results that Edible Arrangements claims is infringing, I...

Duration:00:08:09

Google AMP Comes to Gmail! - Feb. 19, 2018

3/8/2018
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Today's Commexis Cast discusses Google's latest announcement that bring AMP to gmail, and AMP Stories (think Instagram and Snapchat Stories) to Google search results. In a Google's blog post last week, Google announced the Gmail Developer Preview of "AMP for Email." The goal is to bring the same quick loading pages people are used to with AMP while offering greater functionality and customization in e-mails. Google says "you’ll be able to quickly take actions like submit an RSVP to an event,...

Duration:00:10:29

P&G Will Not Pull Digital Spend - Feb. 13, 2018

3/8/2018
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Today's Commexis Cast discusses P&G Chief Brand Officer Marc Pritchard's announcement that the company will not pull spending from Facebook and Google following last year's demands for change. Jack Neff on Ad Age reports that the P&G has seen enough change regarding agency transparency to be satisfied. Pritchard said, "We found we needed to build in some stronger contract language on rebates at the holding-company level." In our discussion, Len and Phillip agreed that agencies have, for the...

Duration:00:09:02

Snapchat Is Trying to Steal Instagram Advertisers! - Feb. 12, 2018

3/8/2018
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Today's Commexis Cast discusses Snap's attempt to nab advertisers away from Instagram by offering free ads on Snapchat, and Facebook's decline in younger age users. Kurt Wagner on Recode breaks down the specifics of Snap's latest attempt to gain advertisers. By applying online and submitting a proof of purchase from a Snapchat competitor within the last three months, you may be eligible for "credits in the range of 'several hundred dollars,' according to a source." The move is an interesting...

Duration:00:07:19

Why Your Brand Can't Tweet About The Olympics - Feb. 09, 2018

3/8/2018
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Today's Commexis Cast discusses why your brand can't tweet or make social posts about the largest international sporting event in the world, which is taking place right now in the East, and may or may not involve torches at the opening event. We're of course talking about the Olympics taking place in Pyeongchang, South Korea. If you were hoping to show some support for the United States' team, you're out of luck. Adweek's Robert Klara explains the infamous Rule 40 found in the Olympic...

Duration:00:08:54

Snapchat's Q4 Upturn! - Feb. 07, 2018

3/8/2018
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Today's Commexis Cast discusses Snapchat's Q4 earnings report which shows the company beating industry and Wall Street expectations for quarterly revenue and daily user growth. Digiday's Sahil Patel has an excellent write-up of the report. Most fascinating to me is Snapchat's massive demographic engagement with Lenses. Patel quotes CEO Evan Speigel: “Every week, on average, more than half of the entire 13-34-year-old population of the United States plays with augmented reality Lenses in...

Duration:00:08:50

Google Chrome's New Ad Blocker Only Affects 1% of Publishers - Feb. 06, 2018

3/8/2018
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Today's Commexis Cast discusses a new report that shows only 1% of publishers are affected by Google Chrome's ad blocking update. Sarah Fischer on Axios details Google's review of 100,000 websites in North America and Europe and found that only .5% were at the "warning" level of potentially being blocked. Only .9% were at the "failing level" and would be blocked," and "Google says that 37% of sites found in violation of the Coalition's standards have already fixed their advertising issues."...

Duration:00:10:11