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The Commexis Cast

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United States

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@Commexis

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English


Episodes

The Double-Edged Sword of Retailers Partnering with Amazon - August 15, 2018

8/14/2018
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On today's Commexis Cast we discuss Party City, and other big name retailers, choosing to sell their products on Amazon despite worries that Amazon could undersell them with a 3rd party alternative. For more, visit our blog: https://goo.gl/Pgcj5b -------------------------------------------- Sources: Suman Bhattacharyya on Digiday: https://digiday.com/marketing/party-city-selling-products-amazon/ -------------------------------------------- Follow us on social media for more! Facebook:...

Duration:00:11:09

Client Advocacy and Influencer Marketing! - Aug. 10, 2018

8/9/2018
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On today's Commexis Cast we cap off the the final day of Influencer Marketing week with a reminder of just how vital influencers can be in the advocacy stage of the buyer's journey. For more, visit our blog: https://goo.gl/CWeHYP -------------------------------------------- Sources: eMarketer: https://retail.emarketer.com/article/loss-of-consumer-trust-costly/5b60d04bebd40005bc4dc73d?ecid=NL1001 -------------------------------------------- Follow us on social media for more! Facebook:...

Duration:00:10:10

Meme Accounts + Instagram = ROI? - Aug. 9, 2018

8/9/2018
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On today's Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. For more, visit our blog: https://goo.gl/Y37haj -------------------------------------------- Sources: Lucinda Southern on Digiday: https://digiday.com/uk/better-roi-influencers-meme-accounts-attract-growing-interest-instagram/ -------------------------------------------- Follow us on...

Duration:00:13:10

Small Businesses Seeing Great Success with Micro-Influencers - Aug. 6, 2018

8/5/2018
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Today's Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings. For more, visit our blog: https://goo.gl/1h7AoJ -------------------------------------------- Sources: Dinah Wisenberg Brin: https://www.forbes.com/sites/dinahwisenberg/2018/07/31/small-businesses-find-micro-influencers-a-good-marketing-avenue/#53a228b36f9f...

Duration:00:10:02

Facebook Launches Playable Ads for App Developers - Aug. 3, 2018

8/2/2018
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Today's Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. For more, visit our blog: https://goo.gl/2TMo8w -------------------------------------------- Sources: Ginny Marvin: https://marketingland.com/facebook-launches-playable-ads-tests-retention-optimization-for-app-advertising-245312 -------------------------------------------- Follow us on social media for more! Facebook:...

Duration:00:08:33

Why Twitter's Bot Purge Is Great For Marketers - July 27, 2018

7/26/2018
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Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count. For more, visit our blog: https://goo.gl/i7DYAH -------------------------------------------- Sources: Kerry Flynn: https://digiday.com/marketing/twitters-bot-purge-welcomed-agency-execs/ -------------------------------------------- Follow us on...

Duration:00:09:33

Google Giving Marketers More Data, Show Popular Search Keywords - July 25, 2018

7/24/2018
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Today's Commexis Cast discusses Google's announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses. For more, visit our blog: https://goo.gl/n43BWX -------------------------------------------- Sources: Laurie Sullivan on Media Post: https://www.mediapost.com/publications/article/322170/google-starts-to-give-marketers-more-access-to-dat.html -------------------------------------------- Follow us on...

Duration:00:07:05

Amazon Advertising Working Directly With Brands, Bypassing Ad Agencies - July 24, 2018

7/23/2018
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Today's Commexis Cast discusses Amazon's advertising working directly with some brands, leaving advertising agencies completely out of the picture. For more, visit our blog: https://goo.gl/wD5ggS -------------------------------------------- Sources: Shareen Pathak on Digiday: https://digiday.com/marketing/amazon-advertising-working-directly-brands-now-cutting-ad-agencies/ -------------------------------------------- Follow us on social media for more! Facebook:...

Duration:00:09:57

eSports' Continuous Rise and Marketing Possibilities - July 23, 2018

7/22/2018
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Today's Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized. Visit our blog for more: https://goo.gl/vWyC2W -------------------------------------------- Sources: Mallory Locklear on Engadget: https://www.engadget.com/2018/07/11/overwatch-league-air-abc-espn-disney-networks/ Sahil Patel on Digiday: https://digiday.com/media/turners-esports-league-aims-for-growth-with-new-games-advertisers/ Lucia Moses on Digiday:...

Duration:00:15:00

The Hidden Significance of Amazon's Influencer Program - July 20, 2018

7/19/2018
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Today's Commexis Cast discusses a problem facing many brands: Facebook's automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not. Visit our blog for more: https://goo.gl/35pn3a -------------------------------------------- Sources: Nikki Baird on Forbes: https://www.forbes.com/sites/nikkibaird/2018/03/01/one-year-later-amazons-influencer-program-has-not-changed-the-world/#1ecae087b630 Amazon:...

Duration:00:10:58

Facebook's Political Ad Authorization System is Blocking Non-political Ads - July 19, 2018

7/18/2018
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Today's Commexis Cast discusses a problem facing many brands: Facebook's automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not. Visit our blog for more: https://goo.gl/pDn2L9 -------------------------------------------- Sources: Amy Gesenhues on Marketing Land: https://marketingland.com/facebooks-automated-systems-to-monitor-political-advertisers-are-blocking-the-wrong-ads-243760 Sarah Frier on...

Duration:00:11:26

Facebook Mid-Roll Ads Are Kind of Working? - July 18, 2018

7/17/2018
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Today's Commexis Cast discusses publishers finding more success this year with Facebook mid-roll ads than previously expected. Is this a sign of more mid-roll ad to come? Visit our blog for more: https://goo.gl/xfqFVh -------------------------------------------- Sources: Sahil Patel on Digiday: https://digiday.com/media/facebook-video-ad-breaks-signs-of-life/ -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/...

Duration:00:10:05

Key Influencer Marketing Concepts At VidCon - July 17, 2018

7/16/2018
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Today's Commexis Cast discusses three important influencer marketing concepts discussed at Vidcon: trust, authenticity, and creative control. For more, visit our blog: https://goo.gl/4MQgm1 -------------------------------------------- Sources: Nicol Bitette on V by Viacom: https://v.viacom.com/vidcon-revealed-future-brand-creator-collaboration/ -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram:...

Duration:00:08:17

Brand Safety: Instagram Clarifies Verification Process - July 16, 2018

7/16/2018
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Ever wondered how to get a blue verified check-mark on Instagram? Today's Commexis Cast dives into Instagram’s new process for verification that hopes to stop scams that have cost some users up to $15,000! For more info, visit our blog: https://goo.gl/S4mR4h -------------------------------------------- Sources: David Cohen on Adweek: https://www.adweek.com/digital/instag... Kerry Flynn on Mashable: https://mashable.com/2017/09/01/insta... -------------------------------------------- Follow...

Duration:00:07:00

Three Big Announcements from Google's Marketing Live 2018! - July 12, 2018

7/11/2018
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Today's Commexis Cast discusses three of the biggest announcements from Google's Marketing Live keynote in San Jose, California. For more, visit our blog: https://goo.gl/8o2xuh -------------------------------------------- Sources: Ginny Marvin on Search Engine Land: https://searchengineland.com/google-marketing-live-here-come-fully-automated-ads-campaigns-for-local-shopping-more-301746 -------------------------------------------- Follow us on social media for more! Facebook:...

Duration:00:09:26

YouTube Puts $25 Million Towards Fake News Fight - July 11, 2018

7/10/2018
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Today's Commexis Cast discussed YouTube's latest initiative against conspiratorial and "fake news" content on the platform that comes with a hefty $25 million dollar price tag. For more, visit our blog: https://goo.gl/8SZQq8 -------------------------------------------- Sources: John Glenday on The Drum: http://www.thedrum.com/news/2018/07/10/youtube-allocates-25m-enhance-credentials-authoritative-news-source -------------------------------------------- Follow us on social media for more!...

Duration:00:10:17

Google's Page Speed Update Rolls Out! - July 10, 2018

7/9/2018
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Today's Commexis Cast breaks down what the Google's "Speed Update" means for their search algorithm and your rankings. For more, visit our blog: https://goo.gl/FZiGdn -------------------------------------------- Sources: Barry Schwartz on Marketing Land: https://searchengineland.com/google-speed-update-is-now-being-released-to-all-users-301657 Barry Schwartz' FAQ: https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929 Google's...

Duration:00:06:34

YouTube May Be Increasing The Number of Ads On Videos - July 6, 2018

7/5/2018
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Today's Commexis Cast discusses an anecdotal report of YouTube's increase ad serving on longer videos, as well as creators tweaking their content length to better match YouTube's algorithm. For more, visit our blog: https://goo.gl/FUpTjx -------------------------------------------- Sources: Tim Peterson on Digiday: https://digiday.com/media/creators-making-longer-videos-cater-youtube-algorithm/ Amy Gesenhues on Marketing Land:...

Duration:00:09:25

The Crippling Effect of Slow Page Load Speed - July 2, 2018

7/1/2018
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Today's Commexis Cast discusses how a slow page load speed can increase bounce rates, hurt conversions, and general dissatisfy and frustrate an end user. For more information, check out our blog: https://goo.gl/Q7ukqs -------------------------------------------- Sources: Chris LoRusso on Digiday for Nativo: https://digiday.com/sponsored/nativo-nativosbl-slow-death-latency-weight-dragging-publishers-bottom-lines/ Akamai Study:...

Duration:00:10:01

Facebook Battles Patreon with Subscription Group Tests! - June 28, 2018

6/27/2018
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Today's Commexis Cast discusses Facebook testing subscription based models for groups, allowing users to pay to have access to exclusive content and posts. The new feature will allow group admins to create an internal subscription group with prices ranging from $4.99 to $29.99. Group members will be able to see descriptions of the content, as well as the price, to determine if they are interested in subscribing. If a user does, they will be given access to the exclusive content. If a user...

Duration:00:09:23