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The Elephant Test: B2B Marketing

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Location:

United States

Language:

English

Contact:

405-206-8580


Episodes

18: Site Search with Stephen Zakur

5/9/2018
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In this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment to slip through the cracks. Stephen Zakur is the CEO of Solosegment, a Site Search analytics company. He has been building and leading technology organizations for twenty years. During the late 90s, he was part of the first internet wave running sales at a tech start-up founded by a buddy from...

Duration:01:22:14

17: Upstream Marketing with Laura Patterson

4/23/2018
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In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura Patterson is the President of VisionEdge Marketing. She has been helping CEOs and marketing executives at companies such as Elsevier, Howden, Kennametal, Safe Systems, Southwest Airlines and TUV. She is the author of the book “Metrics in Action: Creating a Performance-Driven...

Duration:00:53:07

16: B2B Data with Ruth Stevens

4/10/2018
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In this episode with talk with Ruth Stevens about all things B2B data, Data sources, Uses and Hygiene.

Duration:00:58:07

15: Top of Funnel Digital Marketing w/ Jordan Mason

3/27/2018
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In this episode we discuss top of funnel lead generation with Jordan Mason. Jordan is the digital marketing manager for Marchex, a call analytics company. We focus mainly on SEM and content, with some discussion of SEO, email marketing, social media and retargeting.

Duration:01:05:51

14: Marketing Automation w/ Ali Jawin

3/13/2018
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Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for enabling effective marketing processes, execution and supporting infrastructure, including providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions. Before joining riskmethods to run marketing for North...

Duration:00:42:29

13: Growth Marketing w/ Brandon Redlinger

2/26/2018
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Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: Brandon@Engagio.com Personal Twitter @Brandon_Lee_09 Company Twitter: @Engagio Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger Company LinkedIn: https://www.linkedin.com/company/6417884/ URL: www.engagio.com

Duration:00:49:16

12: Email Content Best Practices w/ Laura Lopuch

2/12/2018
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Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive. Get the cold email template that brought in $20k here. Links mentioned in this podcast: Rule of One blog: https://blog.getresponse.com/rule-of-one-powerful-email-copy.htmlEmail tricks + example email:...

Duration:00:46:19

9: Hiring the Right Marketing Team w/ Jamie Crosbie, part 2

1/3/2018
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Part 2 of our conversation with Jamie Crosbie on hiring a marketing team.

Duration:01:01:30

8: Hiring the Right Marketing Team w/ Jamie Crosbie

12/6/2017
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Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team.

Duration:01:02:33

Episode #7 Terry Hedden

11/20/2017
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How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up. Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven...

Duration:00:50:50

4: David Reske from Nowspeed Marketing

9/26/2017
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In this episode we talk to David Reske, Founder and President of Nowspeed Marketing.

Duration:00:46:21

3: What Marketers Do (And Don’t) Need to Know About Artificial Intelligence w/ Mike Moran

9/25/2017
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“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them. Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mike Moran, author, professional speaker, and consultant on digital marketing. Mike has a...

Duration:00:51:53

2: Charlie Liang from Engagio

9/25/2017
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In this episode we talk to Charlie Liang, Director of Marketing at Engagio.

Duration:00:47:49

1: Laura Patterson from VisionEdge Marketing

9/25/2017
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In the first episode of The Elephant Test, we talk to Laura Patterson, President of VisionEdge Marketing.

Duration:00:53:14

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