This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience.
Erica Lanyon, VP of Marketing at SourceDay, is back on the If You Market podcast this week to discuss Women in Marketing. We talk about getting raises and promotions, bias in the workplace, mentorship, when to get out, and my love hate relationship with the Ice Breakers Gum Unicorn commercial.
This week we talked to Karla Jo Helms. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarket
This week we speak with Bill Cates of Referral Coach International about how to get more referral business. Bill helps professionals and businesses multiply their best clients through more compelling messaging, referrals, and personal introductions. He was inducted into the Professional Speakers Hall of Fame in 2010, so you know he always brings his A game. He is also the author of four popular books (and counting): Get More Referrals Now, Don't Keep Me a Secret, Beyond Referrals, and...
We week on the If You Market podcast Daniel Waas gives us a peek into GoToWebinar's upcoming webinar marketplace and we discuss all things webinar. Did I mention Webinar? If you're concerned your webinars are putting valuable viewers to sleep, or if you just want to have better webinars, you need to hear what Daniel has to say. We also discuss his mild infatuation with the Hoff, deep infatuation with B2B marketing, and much more.
Cold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR.
This week on the If You Market podcast we talk with the VP of Marketing at SourceDay, Erica Lanyon, about the importance of aligning sales & marketing.
With a “get it done” attitude, Erica is great at juggling multiple priorities and evaluating situations from every possible angle.
In this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment to slip through the cracks.
Stephen Zakur is the CEO of Solosegment, a Site Search analytics company. He has been building and leading technology organizations for twenty years. During the late 90s, he was part of the first internet wave running sales at a tech start-up founded by a buddy from...
In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream.
Laura Patterson is the President of VisionEdge Marketing. She has been helping CEOs and marketing executives at companies such as Elsevier, Howden, Kennametal, Safe Systems, Southwest Airlines and TUV. She is the author of the book “Metrics in Action: Creating a Performance-Driven...
In this episode we discuss top of funnel lead generation with Jordan Mason. Jordan is the digital marketing manager for Marchex, a call analytics company. We focus mainly on SEM and content, with some discussion of SEO, email marketing, social media and retargeting.
Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for enabling effective marketing processes, execution and supporting infrastructure, including providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions. Before joining riskmethods to run marketing for North...
Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio.
Here is his contact info:
Personal Twitter @Brandon_Lee_09
Company Twitter: @Engagio
Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger
Company LinkedIn: https://www.linkedin.com/company/6417884/
Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive. Get the cold email template that brought in $20k here.
Links mentioned in this podcast:
Rule of One blog:
https://blog.getresponse.com/rule-of-one-powerful-email-copy.htmlEmail tricks + example email:...
Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team.
How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up.
Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-touch marketing looks like and how why your company can’t afford to not invest in this proven...