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205 Effective Sales Enablement by Pam Didner

12/14/2018
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Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner Click here to view the show notes! Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and development to enable sales to be more effective and efficient. Effective Sales Enablement...

Duration:00:44:00

204 Sales Differentiation by Lee Salz

12/7/2018
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Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz Click here to view the show notes! "If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily. To win deals at the prices you want,the strategy needed is differentiation. Most executives think...

Duration:00:46:14

203 10x Marketing Formula by Garrett Moon

11/30/2018
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10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon Click here to view the show notes! The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn’t work like that? Or even at all? That’s the question this book is here to answer. It’s a formula that will show you...

Duration:00:53:43

202 Master Content Strategy by Pamela Wilson

11/23/2018
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Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson Click here to view the show notes! A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, and leading authority on the subject. Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your...

Duration:00:52:14

201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know

11/16/2018
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7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett Click here to view the show notes! In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I made recently to the American Marketing Association Triangle Chapter in Raleigh North Carolina: "7 Concepts from 200 Marketing and Sales Books Every Marketer Needs to Know.”

Duration:00:40:22

200 This is Marketing by Seth Godin

11/9/2018
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This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Click here to view the show notes! Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin...

Duration:00:48:11

199 Eat Their Lunch by Anthony Iannarino

11/2/2018
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Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino Click here to view the show notes! The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings...

Duration:00:49:47

198 Digital Influence by Joel Backaler

10/26/2018
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler Click here to view the show notes!

Duration:00:52:28

197 Pink Goldfish by Stan Phelps

10/19/2018
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Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps Click here to view the show notes!

Duration:00:47:36

196 Writing to Be Understood by Anne Janzer

10/12/2018
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Writing to Be Understood: What Works and Why by Anne Janzer Click here to view the show notes!

Duration:00:54:06

195 Seven Stories Every Salesperson Must Tell by Mike Adams

10/5/2018
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Seven Stories Every Salesperson Must Tell by Mike Adams Click here to view the show notes!

Duration:00:56:04

194 Talk Triggers by Jay Baer

9/28/2018
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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Click here to view the show notes!

Duration:00:55:51

193 Bullseye Marketing by Louis Gudema

9/21/2018
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Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema Click here to view the show notes!

Duration:00:50:46

192 The Convenience Revolution by Shep Hyken

9/14/2018
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"The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty" by Shep Hyken. Click here for show notes!

Duration:00:51:14

191 Roadmap to Revenue by Kristin Zhivago

9/7/2018
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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago Click here to view the show notes!

Duration:00:49:40

190 The 4A's of Marketing by Jagdish Sheth

8/31/2018
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"The 4 A's of Marketing: Creating Value for Customer, Company and Society" by Jagdish Sheth and Rajendra Sisodia Click here to view the show notes!

Duration:00:54:43

189 Uncopyable by Steve Miller

8/24/2018
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"Uncopyable: How To Create An Unfair Advantage Over Your Competition" by Steve Miller Click here for the show notes!

Duration:00:53:14

188 The Go-Giver Influencer by Bob Burg

8/17/2018
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"The Go-Giver Influencer: A Little Story About a Most Persuasive Idea" by Bob Burg and John David Mann. Click here for show notes!

Duration:00:56:40

187 Crisis Ready by Melissa Agnes

8/10/2018
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"Crisis Ready: Building an Invincible Brand in an Uncertain World" by Melissa Agnes. Click here for show notes!

Duration:00:59:29

186 The 1-Page Marketing Plan by Allan Dib

8/3/2018
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"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" by Allan Dib. Click here for show notes!

Duration:00:50:33