The Simplifiers Podcast: Simplifying Small Business Strategy & Lifestyle like a HERO-logo

The Simplifiers Podcast: Simplifying Small Business Strategy & Lifestyle like a HERO

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B028 - Why I’m No Longer Marketing Myself as an Event Planner

What’s changed? Today, I wanted to talk about a big, big, BIG business decision my team and I made in the last couple of months that you may (or may not) have noticed. We did it very quietly… under the radar, if I’m honest. I want to talk about why I’m no longer marketing myself as an Event Planner. You see, I started The Simplifiers way, way back in 2003 in Austin, Texas. We specialized in planning and producing large-scale non-traditional events for mega huge brands like Google,...


031: How to Think Like a Designer

Have you ever wanted to be a Designer? You know, like someone who’s super creative, always getting inspired by her surroundings, and is the one who’s got a journal in her back pocket at all times to jot or doodle an idea down? If you wish you could tap into that side of your brain more, you’re going to love today’s episode. My guest, events designer Ryan Hanson CSEP, gives us a peek into how his creative brain works. Ryan is the owner and chief ‘ideas man’ at BeEvents in Minneapolis....


B027 - How to Pitch to Be a Guest on a Podcast

Pitch to perfection in 5 simple steps Today, I want to answer the question I get over and over from my private coaching clients… ‘so, how EXACTLY do you pitch yourself to be a guest on a podcast??!’ Excellent question, my friend. Here are my 5 simple tips on how to make it happen and who knows, maybe we’ll hear YOU on The Simplifiers Podcast one day, in the near future: Step one: Research Step two: Make friends, bring value Step three: Draft your pitch Step four: Follow up - guilt...


030: How to Launch a Podcast

Okay, so I feel like I’m falling down the rabbit hole in the Matrix by saying this but… I’ve been wanting to do a podcast on how to launch a podcast, for like, EVER! You may have been contemplating the idea of starting a podcast for your business—or just for fun. If so, this episode is just for you. My guest, Emily Prokop, is going to take the mystery out of podcasting. Host of The Story Behind and owner of E Podcast Productions, Emily Prokop will help to make launching a podcast,...


B026 - Why Starting Today is the Best Answer

What are you avoiding? Today, I want to talk about why starting today is the best answer and how to do it in 7 simple minutes. Is there something that’s been sitting on your to-do list for ages that you never seem to get around to? No shame, I’ve got a few of those, too. What’s that about?? I figure what stops us from #doingthething, all boils down to one of the following three things; 1. FEAR 2. VALUES 3. MINDSET Kick the habit Whether it’s fear, values or mindset that is...


029: Simplifying Marketing Funnels for Creative Entrepreneurs

The buzz for 2018 is all about marketing funnels. I’m sure you’ve heard the term thrown about here, there and everywhere—especially in this day and age of digital and online marketing. But raise your hand if you don’t have a clue about how to set one up for your business? Well, my friend… this episode is especially for you! My guest, Michelle Evans will simplify marketing funnels, specially for creative entrepreneurs. Bottomline, how do you build and grow your email list, help your...


B025 - How to Spot if You're Having a Panic Attack and What to Do About It

Panic attacks come in all shapes and sizes Today, I want to talk about moments in life when you definitely DON’T feel like you’re shining. Can we talk about panic attacks? I’ll be honest. I never really understood what they were like until I experienced them for myself. I just thought, “oh, you’re just a bit stressed huh?” No. This thing is real and I want to start the conversation, so you too can spot if you’re having a panic attack and what to do about it. I share my story simply, as...


028: Be the Bonsai - How to Run Your Life, so it Doesn’t Run You

This is the final episode in my series on self-care and self-love (well, for now) and it’s an important one. In this past month, we’ve explored our relationship with food, the state of “being busy”, and healing from abusive relationships. Now it’s time to unlock the secrets on how to cultivate the life you actually want to live. My guest, Kim Sutton is going to teach us how to “Be the Bonsai”: how to run your life, so it doesn’t run you. In this episode, you will learn: How to avoid the...


B024 - How to Integrate as an Expat

Today, I want to talk to all the expats listening - people like me. I’m a Texan, born and bred, now living in the UK. Let’s talk about how to integrate as an expat. Where is your home when you're an expat? It all comes down to the fact that humans need love and community. A sense of belonging. “Welcome Home” is a Burning Man mantra… but it applies everywhere you go. Being an insider vs outsider? I joke that in England we speak the same language… but we DO NOT speak the same language,...


027: The Tao of Bob: Opening My Home & My Heart to an 87 Year Old Man - with Spike Gillespie

They say some people enter your life for a season, a reason or a lifetime. And when you first meet someone, you might not know how long they’ll stay or how they’ll impact your life. My special guest, Spike Gillespie is someone I’ve known for well over 10 years now. Her beloved nickname (given by my children to her) is “Uncle Spike” and she’s someone whose presence is greatly appreciated by every member of my family. But Spike’s story is a unique one. You see, not too long ago, she met a...


B023 - How to Bring Fun Back into Your Life

Today, it’s all about ‘‘tips on how to bring fun back into your life”. I’d like to introduce my daughter Zoe. How to bring fun back into your life: Play is keyFun is a way of life, not a rewardDon’t care that other people are watching youDon’t overthink it, just do need to plan every little second And just one final whisper, just from me to you, dear friend… come in closer. Play isn’t just for kids. Fun is something you deserve in life. But if you’re feeling like you don’t have...


026: Breaking Up with Busy - with Yvonne Tally

We are continuing on with our focus this month, all about self-care and self-love…and well, today’s topic is a huge, HUGE part of my own journey towards healing. We’re talking about Busy… with a capital B. I feel a bit vulnerable (and scared) to say this out loud but one of the biggest stories that I’ve believed in, since I was a very little girl is… Accomplished = Loved. And if you just did MORE, you would achieve more. And so when people ask, “how are you?” and you unconsciously say,...


B022 - Let's Talk: Body Shame, Body Dysmorphia and #selflovespo

Today, I want to talk about something that I’ve been exploring myself. Can we talk about our bodies? If we haven’t met in person yet, here’s the best way I can describe myself. I’m 5’10” inches. I am strong, healthy and well... a bit squishy around the midsection. Tummy rolls, extra skin from birthing two awesome kids. Stretch marks. Yup, I’ve got all of that. At the time of this recording, I weigh ~195 lbs. That’s 88 kg or 13.9 stones, if you live in Europe. My Body Mass Index (aka....


025: When Food is Comfort: How to End Emotional Eating - with Julie Simon

All too often, we go, go, go in the summer months from vacation to hauling the kids to/from summer camp, to this and that and before you know it, it’s back-to-school tornado time and we forget to take a hot second to nourish ourselves. We run ourselves ragged and tend to everyone else’s needs before our own. So, this month’s episodes are all meant to be moments just for you, to slow down, pause and ponder one aspect of your life that might need deeper exploration. For me, one of those...


B021 - When is the Right Time to Hire a VA?

Today, I want to answer the question I hear a lot: ‘When is the right time to hire a Virtual Assistant?’ The short answer = NOW. The long answer is coming up… Raise your hand if this is you… Consider your current work life, and raise your hand if any of this describes you now: You’re drowning in to-do’sThe admin work of running your business is never-endingYou’ve got tasks on your to-do list that have been there for months. They KEEP getting pushed to the bottom because of more urgent...


024: How To Delegate & Streamline Your Business - with Desiree Martinez

Friends, if you’re a Type A control freak in recovery, who has a little bit of a hard time letting go of things… (um, like I used to be), hear me out. I made this episode especially for you. I want you to imagine what life would look and feel like if you had a team surrounding you and supporting you. Doing all the work that you HATE and aren’t very good at. What would that be like? My guest, Desiree Martinez helps us better understand how to delegate and streamline our business. In this...


B020 - Let's Talk: Know, Like & Trust

Today, I want to talk about a simple principle you hear thrown around a lot in business marketing. “Know, Like, Trust.” What does it actually mean? Let’s break it all down. Know Do people really know your backstory, how you got to be this expert, and what fumbles you made along the way? Can you peel back the curtain and show them a little more? Like It's not about being popular. It's about finding like-minded people who will chuckle at your jokes, vibe with your vibe and appreciate you...


023: How to Create Content Marketing That Actually Works - with Chris Marr

I have a confession to make… I thought I knew what the term “content marketing” actually meant, but then I totally got schooled on this episode. But in the nicest way possible. In a way that really helped me better understand how and why our customers buy from us. You know, how to do the thing that actually works! Because Lord knows, none of us want to inadvertently create more NOISE with our blogging, social media updates and how we show up in the world. It’s exhausting and it serves no...


B019 - One Simple Thing to Lose Weight

Today, I want to talk about one simple thing you can do to lose weight. Are you ready for it? Drum roll, please. Up your water consumption. No really, simply drink more water. When you become dehydrated, your body actually confuses thirst for hunger. You will reach for a snack because your body thinks it needs food for energy. This is just one of your body’s many cries for water. I’m willing to bet in the summer months, you’re totally, utterly dehydrated and depleted and don’t even...


022: Clean Eating for Busy Entrepreneurs, Simplified - with Harriet Morris

Raise your hand if you ate your lunch this week in front of your computer or behind the wheel of a car? Yup, ditto ditto. We’ve all been there. I’m not sure when we as a society started to look at eating as this annoying thing we need to cram into our “busy” schedule. If your calendar looks like a multi-colored hot mess (like mine used to) and you forgot to eat, or didn’t eat well, this episode is especially for you. My guest today is Harriet Morris, and she’s going to help us simplify...