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The Strategy Inside Everything

Markets and Investing

Adam Pierno speaks to guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

Adam Pierno speaks to guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

Location:

Scottsdale, AZ

Description:

Adam Pierno speaks to guests to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it.

Twitter:

@apierno

Language:

English

Contact:

480-710-4243


Episodes

Dr. Emmanuel Probst and Brand Hacks

2/10/2020
Adam is joined by the author and Senior Vice President Brand Health Tracking at Ipsos, Dr. Emmanuel Probst. His book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning was part of a recent lit review in one of Adam's recent research projects, which lead to this follow up conversation.

Duration:00:32:12

Farrah Bostic goes walkabout.

1/21/2020
Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she's accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.

Duration:00:46:12

Ryan Wallman’s Delusions of Brandeur

1/14/2020
The incredible Ryan Wallman joined me to talk about the inspiration for his new book, Delusions of Brandeur and the decisions he made to create a very different kind of marketing book. We also discuss evidence based marketing and his medical training.

Duration:00:35:11

Aisha Hakim is holding the door for other women.

1/6/2020
When Aisha Hakim needed the perspective of another woman, she found out just how difficult that was to get. So she created it in Fellow, an app designed to create conditions for women in ad agencies to get advice from other females and maybe mentors. And she didn't do it alone, her agency Venables Bell and Partners backed her and helped bring Fellow to life. This conversation focuses on the challenges of living through the construction stage of something you have the ultimate vision for.

Duration:00:41:58

Jocelyn S. Lai sees the way recruiting has changed

12/23/2019
Jocelyn S. Lai has been identifying and recruiting talent for a long time. She joins Adam to discuss the ways the needs of both the market and the talent have changed. Her role has shifted from agency recruiter to building a team at Duolingo, providing a broad perspective.

Duration:00:34:04

Pattern’s Emmett Shine on working for a better life

12/3/2019
Emmett Shine's shop, Gin Lane was doing amazing brand work for companies you have heard of and probably have in your home. But something wasn't right. The partners and staff decided to reform Gin Lane into Pattern, a company focused on the very issue they hoped to address - making their lives feel more whole.

Duration:00:44:25

Jen Bonhomme on the real and the imagined

11/19/2019
Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We aren't sure either but we explore it together.

Duration:00:41:53

Neil Barrie looks at how brands defend against disruption

11/5/2019
Neil Barrie of 21st Century Brand looks at how incumbents think about disruption and how they can disrupt themselves

Duration:00:40:02

According to Derek Walker

10/29/2019
I recently had the chance to talk with owner of Brown & Browner Advertising, Derek Walker. We looked at his well-constructed view on why agencies fail, how they succeed and what the future might look like. It's an insightful talk from someone who's been on the agency and brand side of the desk, as well as run his own shop for a decade.

Duration:01:01:41

Chris Sietsema builds SEO and businesses

10/8/2019
Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals. Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019...

Duration:00:45:24

Doing good with Ian Schafer of Kindred

10/1/2019
Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part.

Duration:00:36:02

Grant Owens on the conditions that create disposable brands.

9/18/2019
The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn't start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer.

Duration:00:39:26

Nir Eyal wants you to focus.

9/12/2019
Author Nir Eyal brought us Hooked, a look at how to design digital products that keep us coming back. Now he's written Indistractable: How to Control Your Attention and Choose Your Life. He's been paying attention (no pun intended) to the ways we give in to tech and make excuses for it. This book gives us a practical plan for getting back to the real world.

Duration:00:44:47

Andrew Glazier on action over idealism

9/3/2019
Defy Ventures is a different kind of organization. They are working with the incarcerated to help them hone their entrepreneurial skills and provide themselves and their communities with hope. CEO Andrew Glazier joined Defy with a pragmatic, business vision and is translating that with action. You will find this episode inspiring, trust me.

Duration:00:43:15

Derrick Daye on the building blocks of brand.

8/19/2019
Today we get back to basics to talk about some fundamentals of brand. Derrick Daye from The Blake Project and Brand Strategy Insider joins us to talk about what separates companies from brands, and the limits some just aren't willing to cross.

Duration:00:49:25

Shann Biglione on the ethics of your media buy

8/12/2019
Shann Biglione has a point of view. The head of strategy at Zenith USA believes that the choices you make with money feed or starve what you support. If you're chasing profits at the cost of your beliefs, you're not building, you're subtracting.

Duration:00:39:30

It’s all a game to Angela Natividad – or a sport.

7/30/2019
Hurrah's Angela Natividad made time on the Fourth of July to chat with Adam about how esports are blowing up, and what outsiders misunderstand. This is easily one of our favorite conversations of the season.

Duration:00:39:18

You can trust Jasmine Bina

7/16/2019
Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine's trust in real time during this chat. It's both a wide-ranging and extremely focused talk that you are going to play more than once.

Duration:00:33:33

Show update and a special request

7/6/2019
TLDListen: We're changing the intro music and some things about the show. Adam Singer, who was a guest last season, told me the music was ridiculous and he wasn't wrong. So we're updating that. Please, please, please. If you like the show, tell someone. Give us a review, share your favorite episode on social. Please help get the word out. I really appreciate it. The Strategy Inside Everything is a labor of love. Each episode takes about 10 hours to produce, all in. I've never had paid ads on...

Duration:00:01:50

Learning strategy with Kevin Rothermel

7/2/2019
On this episode, we welcome VCU professor Kevin Rothermel. He's at the front lines with students of advertising and seeing the challenges, the growth and the promise. In this conversation, we look at how strategy is taught, and what breaks through.

Duration:00:46:59