The Truly Social Podcast
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You Are The Product with LinkedIn Creator String Nguyen
On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more commonly known as StringStory on LinkedIn. String is a content creator and strategist from Melbourne Australia and has blown up on LinkedIn video over the last 6 months. String spent a few days with us while visiting Toronto and we got the chance to sit down with her to discuss content creation and how she’s been able to grow her brand on...
Why The Agency Model Is Broken
On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) talk about how the agency model is broken which is strange since Truly Social Inc is an agency! The tense client-agency relationships, the awful RFP process that burns out employees and ensures shot-in-the-dark "strategies", and the damaging lack of continuity caused by campaign-based thinking and warring agencies are just some of the things that make #agencylife not that great. No agency is perfect but we're trying...
Can You Trust Online Metrics?
Welcome to the first episode of The Truly Social Podcast! In this week's episode, we (Tara Hunt + Carlos Pacheco) discuss the issues revolving basing marketing and advertising results sorely on online metrics. The podcast discussion stems from 'Metrics are a Lie' video on the Truly Social YouTube channel. Looking at online numbers alone can be deceiving, even with sophisticated targeting, we're seeing traffic coming to our clients' social accounts from places they shouldn't. A brand's...
Truly Social Intro
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