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It's Super Effective

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It's Super Effective is an award winning podcast, and the #1 most downloaded Pokémon podcast on the web. is dedicated to not only bringing exclusive, creative Pokémon content on the internet. To top that off, ISE is dedicated to bringing you weekly laughs and the best coverage of EVERYTHING Pokémon. ISE covers Pokémon Anime, Movies, Video Games, Competitive Battling, TCG, and more!

It's Super Effective is an award winning podcast, and the #1 most downloaded Pokémon podcast on the web. is dedicated to not only bringing exclusive, creative Pokémon content on the internet. To top that off, ISE is dedicated to bringing you weekly laughs and the best coverage of EVERYTHING Pokémon. ISE covers Pokémon Anime, Movies, Video Games, Competitive Battling, TCG, and more!
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Milwaukee, WI


It's Super Effective is an award winning podcast, and the #1 most downloaded Pokémon podcast on the web. is dedicated to not only bringing exclusive, creative Pokémon content on the internet. To top that off, ISE is dedicated to bringing you weekly laughs and the best coverage of EVERYTHING Pokémon. ISE covers Pokémon Anime, Movies, Video Games, Competitive Battling, TCG, and more!




Gigantamaxing Fat Pikachu & Fluffy Eevee

Charizard, Pikachu, Meowth, and more get special BIG Pokémon treatment in the latest Pokémon Sword and Pokémon Shield trailer. Pokémon Masters has a roadmap based on last week's apology. Niantic is rolling out a map update to GO, as well as, a new $8.99 event that seems like a worldwide GO Fest. With Sword/Shield around the corner, an embargo lifted in regards to the first 90 mins of gameplay. We pull information from Eurogamer, IGN, The Verge, and Game Informer in regards to this...


Pokémon Masters and the Public Apology

Even the producer of Pokémon Masters thinks that the game is boring and a grind, we talk about the apology letter. Speaking of flopping mobile games, why is Harry Potter: Wizard's Unite a dud compared to Pokémon GO? Galarian Ponyta was finally talked about by the Pokémon Company, so we can go over what they said. Ash gets a female friend added to his roster for the upcoming Pokémon anime in Japan. 00:01:40 - Introduction 00:04:10 - Pokémon Masters Apology 00:19:40 - Harry Potter...


Pokémon Sword & Shield Info Dump

Game Informer dropped a bunch of new Pokémon Sword and Shield information on us. Auto-save stuff, no HMs, why Pokémon were cut, new features, changing natures and more. A 24-hour live stream also showed off Impidimp and Galar Ponyta. Pokémon GO is doing Raid nights every Wednesday this month, and new shirts got added to the shop. Finally, Game Freak talks about how Max Raid battles were made before they were implemented and used in Pokémon GO. 00:01:40 - Introduction 00:03:00 - Pokémon GO...


The $10,000 Shiny Charizard Card

Lots of Pokémon GO stuff happening again! Mobile Mario Kart got more downloads on day 1 of release than Pokémon GO, so does this mean anything? Shiny Charizard is still worth something to someone. A 24-hour looped video will be shown off soon to show some new stuff in Sword/Shield! 00:01:40 - Introduction 00:07:00 - Mario Kart vs Pokémon GO 00:23:00 - Upcoming Sword/Shield News 00:35:10 - Break Music 00:37:00 - Pokémon GO Spawn Points 0040:40 - Travel Day 00:56:00 - Shiny Charizard...


Sirfetch'd, Hidden Fates, Unova in Pokémon GO

Sirfetch'd was unveiled as a Pokémon Sword exclusive Pokémon! Unova Pokémon have arrived in Pokémon GO. The Ultra Bonus week is ending, but Mewtwo is coming back! Trapinch Community Day was announced. Hidden Fates, the newest Pokémon TCG set, is still impossible to find. The season finale of the Japanese Pokémon anime wrapped up and people are talking about it, including us. 00:01:40 - Introduction 00:06:50 - Hidden Fates, V Cards 00:12:00 - Pokémon Masters Update 00:22:10 - Upcoming GO...


New Pokémon Seems Very Farfetched

Niantic just settled a 4 million dollar lawsuit regarding trespassing. A new, mysterious Pokémon was shown off, and the internet thinks they know what it could be. Pokémon Center got a new revamp of plushies, including every Pokémon from Johto, plus some Halloween merchandise. Pokémon Masters apologized to players by offering them 6,000 gems for their bug issues. 00:02:10 - Introduction 00:05:00 - 6,000 Gems in Pokémon Masters 00:18:20 - Pokémon Trespassing Lawsuit 00:27:30 - Break...


Cramorant and Pokémon Masters Thoughts

Cramorant and Polteageist are the two newest Pokémon shown off this past week in a recent Nintendo Direct. We cover the new clothing styles and the Curry Dex in Pokémon Sword and Shield. Minor Pokémon GO news this episode, but we spend a good time talking about our thoughts on the new mobile game, Pokémon Masters. The new Sword and Shield TCG set also got announced this past week too. 00:00:20 - Introduction 00:03:30 - Pokémon GO Events 00:04:50 - Sword/Shield TCG 00:07:40 - Playing...


Shiny Solgaleo and Shiny Lunala

Pokémon Masters is now available on mobile and we give first impressions on that! Shiny Solgaleo and Shiny Lunala may be our last distributions on the 3DS as we gear up for Sword and Shield. Build-a-bear is still pumping out overpriced toys, but this time, it's Snorlax. We got an anime announcement for another anime announcement this week too. 00:00:20 - Introduction 00:06:00 - Shiny 3DS News 00:11:35 - Pokémon Masters 00:17:20 - Build-a-Bear Snorlax 00:22:00 - New Anime News 00:38:10...


We Played Sword & Shield

Back from the Pokémon World Championships, Will and SBJ played Pokémon Sword and Pokémon Shield. We also talk about the TCG drama that happened with the final matches. Hidden Fates is out now, Pokémon V coming soon! Unova is coming to Pokémon GO. We address questions regarding the competitive stuff they showed off for the Pokémon Trading Card Game and the upcoming Ranking system in HOME and the Switch games. 00:00:20 - Introduction 00:05:00 - Hidden Fates 00:13:50 - Pokémon V 00:25:00 -...


The Three Worst Pokémon

Since we were out of town this weekend, this episode was recorded a bit earlier. It won't include any recent Pokémon news or thoughts about Pokémon Worlds, but it will include your emails and question! We tackle what Pokémon we don't like, if we think Eevee should have more evolutions, and if Pokémon should be on Tinder. News returns next week and our thoughts on DC Worlds! 00:00:20 - Introduction 00:04:20 - Your Emails and Questions 01:07:30 - Pokémon of the Week 01:10:20 - Post...


Galarian Forms including Weezing, Zigzagoon, & Gene Simmons

A new trailer for Pokémon Sword and Shield has arrived. Pokémon has finally shown off Galarian forms including Weezing and Zigzagoon! We talk about KISS and how they seem pretty happy with what TPCi has shown off too. The TCG gets another card banned before the Pokémon World Championships, Funko is releasing a football Pikachu soon, and Pokémon GO is having an event in Canada this September. 00:00:20 - Introduction 00:02:20 - TCG Card Banned 00:06:30 - Pikachu Funko Pop 00:11:20 - TCG...


Pokémon GO Hit 1 Billion Downloads

Pokémon Worlds is coming up and the theme this year is museums. Pokémon also announced changes for the 2020 competitive format. The Team Rocket stuff in Pokémon GO is sticking around and new Shadow Pokémon have arrived. A $500 Mareep is coming to Pokémon Center for both the USA and Japan. Finally, Pokéomn released sales numbers for their games and it seems that Let's Go is on track to surpass Omega Ruby/Alpha Sapphire in total copies sold. 00:02:40 - Introduction 00:06:50 - Pokémon GO...


Team GO Rocket

Team Rocket has invaded Pokémon GO. Shadow Pokémon need to be purified, and someone needs to battle these Zubat they brought with. Rumble Rush dropped on iOS, Pokémon Duel is disappearing this October, and Pokémon Masters can be downloaded in Singapore. This episode marks our 9th year of being a podcast, so thank you to everyone who has supported us over the years. 00:01:20 - Introduction 00:08:20 - Team Rocket in Pokémon GO 00:33:50 - Break Music 00:34:30 - Pokémon Duel Shuts...


Nintendo Switch Lite Unveiled

The Nintendo Switch Lite is coming this holiday and will feature a special Pokémon edition. Pokémon GO is teaming up with One Piece, but it's only really talked about outside of the United States. Pokémon Sword & Shield will feature customizable jerseys for Gym Battles. Mega Rayquaza was banned in the VGC (then unbanned). More minor Pokémon Masters details this episode. Finally, we look back at the development of XY and some information about the Gear projects that Game Freak does. 00:00:20...


Pokémon Sword & Shield Not Reusing Models?

According to a Famitsu article from a month ago, Game Freak has stated that the models in Pokémon Sword & Shield are NEW and made from scratch (not taken from past games). A new trailer also debuted showing some new, creamy Pokémon to catch. Pokémon GO released an update to Trainer battles, but then pulled the update due to complaints. Pokémon Worlds is open for registration, and attendees can get a special Aerodactyl for showing up. 00:00:20 - Introduction 00:05:00 - Pokémon...


No Plans for Pokémon Snap 2

We go over another interview with Ohmori and Masuda regarding Pokémon Sword & Shield. This interview also talked about having no plans for a Pokémon Snap 2 in the future. They also talk about why some features do not return to the games. We go over a cute TCG ruling regarding a Pikachu card. Niantic has shown off that Armored Mewtwo is coming to Pokémon GO on July 10th. Nintendo, Sony, and Microsoft speak out against Donald Trump's tariff, which they say will hurt the video game...


National Dex Update from Masuda

We get an update on the National Dex issue from Masuda directly! Pokémon GO celebrates it's 3rd anniversary by spawning Shiny Alolan Pokémon in the wild. Pokémon Masters gets a release date for this Summer and gave us an 8 minute trailer for the game, showing little gameplay footage. The TCG is getting another expansion right after Pokémon Worlds and more Pokémon phone cases are arriving soon too! 00:00:20 - Introduction 00:03:45 - Pokémon TCG, Hidden Fates 00:13:30 - Casetify...


The National Dex Issue

We take time this week to address the #BringBackNationalDex issue that surrounds Pokémon Sword and Pokémon Shield. Since Harry Potter Wizard's Unite is out (Niantic's new mobile game), we compare it to Pokémon GO. Japan is getting a new Pokémon Cafe. The PTCG is releasing a new set soon, called Unified Minds. Finally, we talk about if every Pokémon is truly someone's favorite. 00:00:20 - Introduction 00:07:00 - Pokémon TCG Unified Minds 00:21:30 - Pokémon Cafe in Japan 00:26:30 - Break...


Nintendo Treehouse & Pokémon GO Fest Recaps

We attended Pokémon GO Fest in Chicago for the third year, and we have a full report on how Niantic did this event compared to years prior. We talk about the Jirachi quest, the spawns, the weather, and the lack of issues we had playing. E3 was last week too! SBJ, Greg, and Will talk about the new Gym Leader in Pokémon Sword and Pokémon Shield. Two new Pokémon, Impidimp and Yamper, were discovered during game play at E3. Masuda and Ohmori talk about the Wild Area and Max Raid battles and we...


Sword & Shield Brings Dynamax, Wooloo, and the Wild Area

The Pokémon Sword and Shield Direct unveiled new Pokémon including Corviknight, Wooloo, Gossifleur, and Drednaw. The Wild Area brings what seems to be the raid mechanic from Pokémon GO into a Zelda-like environment for multiplayer action. Game Freak showed off characters such as your Rival, the Champion, and the Professor of Galar. We talk about how Dynamax can provide more possibilities over Z-Moves or Mega Stones. Finally, we talk about how the Legendary Pokémon may be related to...