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Love This Podcast

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Welcome to LOVE THIS, the podcast where we discuss the business of creativity, culture and innovation with some of the best and brightest people on the planet. With your hosts, Beth O'Brien and Joe Carter.

Welcome to LOVE THIS, the podcast where we discuss the business of creativity, culture and innovation with some of the best and brightest people on the planet. With your hosts, Beth O'Brien and Joe Carter.
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New Zealand


Welcome to LOVE THIS, the podcast where we discuss the business of creativity, culture and innovation with some of the best and brightest people on the planet. With your hosts, Beth O'Brien and Joe Carter.








E39 - Rory Sutherland - Vice Chairman, Ogilvy UK

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way,...


E38 - Justine Armour - Executive Creative Director, 72andSunny

Unignorable creativity is the most powerful force in business. Justine Armour, ECD at 72andSunny, joined us for an incredible conversation about why brand fame leads to an increase in bottom-line revenue, the craft of what we do and why it should be prioritised, a new initiative called ConCreates, and the insight and strategy behind some of her favourite and most recent work. Justine also featured on the AdWeek Creative 100 list in 2019 and, with over two decades experience in this crazy...


E37 – David Sable – Senior Adviser, WPP

We were humbled and delighted to welcome David Sable on Episode 37 of the Love This podcast. Former Global CEO of Y&R, one of the world’s leading global marketing communications companies, with 187 offices in 91 countries. David is an early digital entrepreneur, tapped for marketing and digital expertise around the world, with an active presence in the blogosphere. World traveler. Gamer. Die-hard Doors fan. Grandfather. Hippie at heart. We discussed all of this, plus some advertising stuff.


E36 – Sarah Douglas & Alex Grieve – CEO & CCO, AMV BBDO

The friendliest duo in advertising Sarah Douglas & Alex Grieve joined us for Episode 36 of the Love This podcast. In this episode, we talked about how they run one of the most commercially successful and award-winning creative agencies in the world, how you can continue to invent and experiment as a business, a brand and an agency, and their view on what brand purpose means.


E34 – Shane Snow – Founder at Large, Contently

Shane Snow is an award-winning journalist and entrepreneur, and the bestselling author of the books Smartcuts, The Storytelling Edge, and Dream Teams. He speaks globally about innovation, teamwork, and storytelling, and is founder-at-large of the media technology company Contently, and a board member of The Hatch Institute, a nonprofit for investigative journalism in the public interest. Snow's writing has appeared in Fast Company, Wired, and The New Yorker. He's a fellow of the Royal...


E33 - Nicole Livingstone - Head of Women's Football, AFL

Nicole Livingstone is Head of Women's Football at The Australian Football League. The former competitive swimmer and olympic athlete joined us to talk about how we're shaping a new community of women in sports, why she believes that the word woman should be removed from sporting events, and how to establish and grow a winning mindset. A little different to our usual episodes, the learnings from Nicole are simply astounding.


E32 - James McGrath - Creative Chairman, Clemenger BBDO

If you're an agency, brand or marketing leader, this is probably the episode with the most practical tips. James shares with us the psychology of leadership and how he manages staff, clients and partners from a position of empathy. We delve deeper into how we should take the collective responsibility to position creativity as part of the total customer experience - to champion that it's still our last unfair legal competitive advantage. And we look closer at the marriage between the use of...


E31 - Tiffany Rolfe - EVP/US Chief Creative Officer, R/GA

Tiff Rolfe is the US Chief Creative Officer of R/GA. In 22 minutes, we discussed what some of the best creative agencies in the world are doing to remain relevant and keep ahead, leading through optimism and empowering her teams, and how to design for the unknown.


E30 - Cindy Gallop

Cindy Gallop is the Michael Bay of business...she likes to blow shit up. In this episode of the Love This podcast, Cindy talks about how to stumble into a career by always following your values & heart, not giving a shit about what anyone thinks you should be doing, and making a shit ton of money whilst doing what you want to be doing. Cindy is famed for inventing her own future rather than receiving it - she details why we should all take greater micro actions to champion diversity,...


E29 - Andrés Ordóñez - Chief Creative Officer, Energy BBDO

Andrés Ordonez is Chief Creative Officer at Energy BBDO (Chicago). Featuring on the AdWeek Creative 100 List in 2019, Andrés is one of the most fascinating and creative people in the advertising industry. We talked to Andrés about the importance of balancing creative leadership with creative doing, how the advertising industry has changed for both clients AND agencies over the last decade or two, why data (as a creative) isn't a word to be feared (but embraced), and how he likes to work with...


E28 - Ari Weiss - Chief Creative Officer, DDB North America

Ari Weiss is DDB's Chief Creative Officer of North America. In 2018, Weiss was named one of the top 5 most award winning CCOs in the world by the Drum’s Big Won Rankings.


E27 - Fernando Machado - Global Chief Marketing Officer, Burger King

Fernando Machado, Global Chief Marketing Officer at Burger King, is on every Top Creative Marketer list you'll read, most recently with Fast Company and AdWeek. We discussed the changing nature of the fast-food industry and how Burger King are combatting specific business challenges, how he likes to work with his agency partners and empower his team to make brave decisions, the purpose of being vulnerable as a marketer, creating global work through the lens of local culture and customer...


E26 - Susan Credle - Global Chief Creative Officer at FCB

Susan Credle, Global Chief Creative Officer at FCB, believes that tenacious strategic thinking expressed through unforgettable creative with scale leads to long-term success for businesses and brands. Susan is one of the industry’s leading creatives and an important voice representing women. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In this...


E25 - Mark Pollard - Strategy CEO at Mighty Jungle

Mark Pollard is Strategy CEO at Mighty Jungle. This episode is full of practical tips for leaders, marketers, and agencies. We discussed the fear, doubt and courages that arises when breaking free from your comfort zone to start your own thing, the creative act of account planning and how its changed in the last few years, the role & requirements of a brand planner and a modern day client, why data will continue to influence what we do and how we show up, and how we can collectively...


E24 - Maura Tuohy Di Muro - Global Director of Marketing, Mozilla

Maura Tuohy di Muro was Global Director of Marketing at Mozilla. A tech optimist who believes that digital connectivity can make us more human, Maura is an agile marketer with a phenomenal viewpoint on the world of digital, data and privacy.


E23 - Patrick Collister - Editor, Directory & The Caples Awards

Patrick Collister is the Editor at Directory & The Caples Awards. In this episode, the industry legend shares his learnings from four decades in the business of advertising - from BMP DDB to Ogilvy to Google, there isn't much that Patrick hasn't seen. What are the biggest problems staring agencies and clients in the face right now? How do we overcome the need for more storytellers rather than business people? What advice would Patrick give to marketers that are 20 years in, and interns that...


E22 - Tara Ford - Executive Creative Director, DDB Sydney

Tara Ford is Executive Creative Director at DDB Sydney. In this episode, we talked to Tara about diversity and inclusion in the advertising industry, how to balance the craft of what we do with the constant demand for efficiency, her incredible work with Cannes on the "See It, Be It" programme, and some actionable tips on how to make more creative and commercially effective work.


E21 - Clive Ormerod - Chief Marketing Officer, Les Mills International

Clive Ormerod is Chief Marketing Officer at Les Mills International. Clive and Les Mills are on a mission to create a fitter planet, not by making people work out, but by helping people fall in love with fitness so that they want to work out. In this episode, we documented Clive's journey from South Africa to Nike to Les Mills, how he has seen the role and responsibilities of the CMO change over the last half decade, and his viewpoint on positive social change in the world - both personally...


E20 - David Lubars - Chairman/Chief Creative Officer, BBDO Worldwide

David Lubars is Chairman/Chief Creative Officer of BBDO. During his tenure, BBDO has been named Agency of the Year by various industry publications more than 15 times. Most recently, David was inducted into The One Club Creative Hall of Fame, and was honoured with a Clio Lifetime Achievement Award. He was also named one of the top ten creative directors of all time by Forbes. David has personally won over 150 One Show pencils and 160 Cannes Lions. His BMW Films was the first ever Titanium...