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Welcome to the first episode of the Nail.social Office Hours Podcast. Join us for a chat about all things Social Media. In this episode, we tackle Facebook's Campaign Budget Optimization feature, A/B testing at the ad set level, and the struggles of campaign reporting. We ponder the #FuckJerry scandal and it's implications for aggregate Instagram accounts and intellectual property rights. And no organic social media conversation is complete without a shout out to Taylor Lorenz's brilliant tech reporting. Finally, we wrap with a couple of rants, one lambasting hollow case studies from agencies and the other dissing the Ecommerce Guy (think Reply-Guys) Twitter phenomenon. Be sure to stick around for After Hours, our unstructured ramble sesh post-podcast.

Welcome to the first episode of the Nail.social Office Hours Podcast. Join us for a chat about all things Social Media. In this episode, we tackle Facebook's Campaign Budget Optimization feature, A/B testing at the ad set level, and the struggles of campaign reporting. We ponder the #FuckJerry scandal and it's implications for aggregate Instagram accounts and intellectual property rights. And no organic social media conversation is complete without a shout out to Taylor Lorenz's brilliant tech reporting. Finally, we wrap with a couple of rants, one lambasting hollow case studies from agencies and the other dissing the Ecommerce Guy (think Reply-Guys) Twitter phenomenon. Be sure to stick around for After Hours, our unstructured ramble sesh post-podcast.
More Information

Location:

United States

Description:

Welcome to the first episode of the Nail.social Office Hours Podcast. Join us for a chat about all things Social Media. In this episode, we tackle Facebook's Campaign Budget Optimization feature, A/B testing at the ad set level, and the struggles of campaign reporting. We ponder the #FuckJerry scandal and it's implications for aggregate Instagram accounts and intellectual property rights. And no organic social media conversation is complete without a shout out to Taylor Lorenz's brilliant tech reporting. Finally, we wrap with a couple of rants, one lambasting hollow case studies from agencies and the other dissing the Ecommerce Guy (think Reply-Guys) Twitter phenomenon. Be sure to stick around for After Hours, our unstructured ramble sesh post-podcast.

Twitter:

@NAILsocial

Language:

English

Contact:

401.331.6245


Episodes

08- "Tony, wuddya doin!"

6/13/2019
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Back at it again! It's episode 8 and we're jumping right into our regularly scheduled segment "This Week in Organic", where we chat about bad influencer platforms. LinkedIn's new Ads Library is the talk of segment 2 better known as "This Week in Paid". We talk about the pros and cons (mostly pros), of being part of an agency that is multi-disciplinary. We come in a little hot on this week's "Explain That Tweet" segment as we cringe over Reddit's ads management. Use the 'tool tips' to your...

Duration:00:39:47

07- "planning, that sounds boring"

6/6/2019
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This week on Office Hours, Mike from NAIL's new PR agency give us his take on Northface's attempt to "collaborate" with Wikipedia. We then dive right into our regular segments, one being "This Week in Organic" where Rachyl speaks on lazy content, algorithms, and competition on social. We also chit chat about how Instagram advertisers can now promote creators' organic branded content posts as ads--which may be game changing. We suddenly realize, maybe we were all wrong about planning out...

Duration:00:43:38

06 - "make the intern do bitcoin"

5/30/2019
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Another podcast, another distracting TikTok segue. In this episode we talk about the influencer fail that is @arii's clothing line. Our paid media chat revolves around making creating specifically for the ad placement, not just the platform. A small detail that leads to huge results. We gripe about the low opinion of "social media" among people in the industry, despite it growing 15% YOY, wake up sheeple! We solicit some guinea pigs for some cutting edge hashtag research. Reach out if thats...

Duration:00:45:38

05 - "rawr x3 nuzzles!"

5/25/2019
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Very special episode where we bring an expert to talk about Crossfit's decision to stop using Facebook and Instragram. Our own Niki Brazier spills the tea on the Crossfit world. We also do an expose on Vita Cocoas organic campaign involving peeing in a jar. Rachyl takes Reddit to task for their $5 CPM tarrif and how to get around it. We also talk about the general publics lack of awareness when it comes to targeting and the repercussions of that. We chat about Instagram's new shopping tab in...

Duration:00:45:34

04 - "100% Dat B*tch"

5/16/2019
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It's episode four and we're hitting our stride. We start by discussing Facebook's dismal reach rate and the "anti-hack" of posting once a week. On the paid side, we expose the inefficiency of Facebook's "Why am I seeing this ad?" tool. We shout out other experts in the social advertising space, specifically the Facebook & Instagram Pro Ad Buyers Industry Group run by ecommerce masters David Herman and Andrew Foxwell. And if you're looking to follow someone new this week, Ste Davies is your...

Duration:00:44:30

03 - "It's a trend!"

5/9/2019
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It's the official #F8 episode, were we touch about what happened at Facebooks recent conference/cult meeting. We dive into groups, facebook dating, and events. On the Paid Social side we talk more about CBO best practices (hint there are none) and LAL control. We pose freedom of speech questions around Instagram banning a-holes like Alex Jones, and we talk about what makes us feel good, man. We issue a WARNING to brands about some trouble ahead with FB groups, and make a crazy prediction...

Duration:00:43:59

02 - "Gotcha!"

5/3/2019
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Welcome back to the NAIL.social Office Hours podcast. We are talking F8 (briefly), but diving deep into Instagram taking way the likes. The diff between metrics like CTR and link-CTR. It matters! Why on earth you should follow @msexcel on twitter. Great opportunities for brands on Twitch. Sneaky (genius) YouTube preroll tactics. Diving very deep on refreshing FB LAL audiences. And the Rant Wheel spinneth again. Content calanders and #WorldPasswordDay get skewered! In the after show we talk...

Duration:00:42:31

01 - "What's Up With Airline Food?"

4/26/2019
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Welcome to the first episode of the NAIL.social Office Hours Podcast. Join us as we chat about all things social media. In this episode, we tackle Facebook's Campaign Budget Optimization feature, A/B testing at the ad set level, and the struggles of client reporting. We ponder the #FuckJerry scandal and it's implications for aggregate Instagram accounts. We make a special shout out to Taylor Lorenz, tech reporter extraordinaire, and her most recent take on the downfall of aesthetic...

Duration:00:39:46