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NerdBrand

Media & Entertainment Podcasts

The NerdBrand Podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us at nerdbrandagency.com Support this podcast: https://anchor.fm/nerdbrand/support

The NerdBrand Podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us at nerdbrandagency.com Support this podcast: https://anchor.fm/nerdbrand/support

Location:

Louisville, KY

Description:

The NerdBrand Podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us at nerdbrandagency.com Support this podcast: https://anchor.fm/nerdbrand/support

Language:

English

Contact:

5024029196


Episodes

What does Brand Positioning Actually Mean?

12/3/2021
On this episode of the NerdBrand Podcast we are discussing brand positioning. What is it, and how do others do it? We’ll talk and share some familiar brands and favorites and what they make us think of when we hear their names. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:43:41

Mastering Authentic Marketing

11/19/2021
On this episode of the NerdBrand podcast we talk about avoiding your consumer's BS meter. Authentic marketing actually requires you, the marketer, to be a fan of the services or product you are marketing. Without that connection, marketing efforts can be inauthentic in which the audience could pick up on, and ignore the brand entirely. Branding sets the stage for creating that connection for the marketers because of how the brand looks, sounds, and feels to them. Therefore inspiring...

Duration:00:34:47

The New Age of Employer Branding With Merry-Reid Sheffer from Edge Employment

11/12/2021
Podcast Episode 82 - The New Age of Employer Branding with Guest Merry-Reid Sheffer from Edge Employment On this episode of the NerdBrand podcast, we have Merry-Reid Sheffer from Edge Employment. We talk about the concept of employer branding, The Great Resignation, customizing job roles, and more. Merry-Reid is quoted: "I am a nerd when it comes to employment. Helping people connect with their passion and get paid for it? What could be better! When it comes to making great employment...

Duration:00:42:31

Legacy Brands and Your Favorite Characters Hitting Public Domain

11/5/2021
On this episode of the NerdBrand podcast, we're discussing Legacy Brands. Some brands have been around for years, others decades, and a few for centuries. Let's discuss a few household names with notable legacies and some that have properties coming into public domain in 2024. That last comment is a hint that on January 1, 2024, we’ll see the expiration of the copyright for Steamboat Willie — and with it Disney’s claim to the film’s star, Mickey Mouse. The copyrights to Superman, Batman,...

Duration:00:28:49

Nerd-o-ween - Shock Advertising! Ft. Our New Nerd, Coral Abood

10/29/2021
On this episode of the NerdBrand podcast, it’s our annual Halloween episode about all things scary in the nerd-verse. The main topic? Shock advertising, which is made to deliberately startle and offend its audience by violating norms for social values and personal ideals. Simply put, these are ads that are made to scare the crap out of you, so you remember the brand. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:32:34

Don't Build On Rented Land! with Guest Shane Shaps

10/22/2021
On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands. This half of the episode we pick up from the last one and talk about Facebook going down and what “rented land” means. Other things we discuss are related to ad fatigue and copy for your ads to be effective both for your ROAS and users.. We also admit a couple of things Google just updated. Hint: Watch those title tags! --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this...

Duration:00:18:11

Being real on Social Media with Guest Shane Shaps

10/15/2021
On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands. Today we’re talking about being real on social media and using your brand’s voice. What is a Brand Voice? Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way. It is to be noted, that this is not the same as “tone”....

Duration:00:33:00

Back to the office for zoom calls!

10/8/2021
Employers struggle with WFH policies, should they or shouldn't they? What about the "blended" approach? Working from home has lead to the US workforce increasing time at work by 10% according to this study: https://www.nature.com/articles/s41562-021-01196-4?fbclid=IwAR2LHtfF3u6WqwDIxV35cpBR_cdcaHclqs4v8gWt8I8OCYl4OFB3m_k6yl0 Technological challenges: Listen more at nerdbrandagency.com/podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast....

Duration:00:31:19

We know what you buy

10/1/2021
In this episode of the NerdBrand Podcast, we’re discussing Shang Chi and what is purchase behavior targeting. If you like Marvel movies, well, they know it, and probably what candy bar at the concession stand you buy all the time. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:27:33

The Different Forms of Marketing

9/24/2021
In this episode, we discuss the different forms of marketing, with an emphasis on breaking down different digital marketing and distribution channels, like email marketing, social media, and SEO. At the same time, we know it's not all about Google and Facebook. We talk about a recent trend in advertising -- a slight push back toward advertising options like broadcast radio and out of home (billboards, bus signs, etc.). How are you reaching your audiences strategically? Is your marketing...

Duration:00:25:09

Why It’s Important to Take a Vacation

9/17/2021
This episode was done freestyle. With Jon on vacation and others on the NerdBrand team heading on vacations soon, we talk about why it’s important to take a break. We also recommend a vacation planner we know and trust - https://vacationsbytara.com/ ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising,...

Duration:00:20:29

Proper Order of Things in Branding

9/10/2021
It's confusing out there for the average business owner. What is marketing, IT, web, branding? Where are the lines drawn? What comes first? Last? We dive into this topic and explain a typical "order of operations" when it comes to building a brand presence. ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Find more at https://nerdbrandagency.com/podcast ---...

Duration:00:23:28

The Entrepreneurial Mindset with Dr. Charlene Walters

9/3/2021
What is an Entrepreneurial Mindset? An entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. Charlene Walters, MBA, PhD is a business and branding mentor and entrepreneurship coach on Entrepreneur Magazine’s “Ask an Expert" platform and through her own consulting business (charlenewalters.com) where she enjoys working one-on-one with a variety of entrepreneurs,...

Duration:00:29:24

The Hero's Journey with Guest Matt Jones

8/31/2021
Join us as we talk about the philosophy and framework of the hero’s journey, specifically in a branding/marketing context. === About Our Guest: Matt Jones For over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to develop new brand engagements & experiences from trade shows to corporate events to the showroom floor. In the late 90s, while attending the University of Cincinnati’s Design, Art, & Architecture program, he quickly...

Duration:00:36:57

Industrial Design and Experiential Marketing with Guest Matt Jones

8/20/2021
What is industrial design? Industrial design is the professional practice of designing products, devices, objects, and services used by millions of people worldwide every day. In other words, just about every single thing you interact with on a daily basis was touched by an industrial designer. For over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to develop new brand engagements & experiences from trade shows to corporate events...

Duration:00:31:31

Black Widow Marketing

8/13/2021
On this episode of the NerdBrand podcast, we’re discussing the marketing efforts behind the movie Black Widow. How much did Disney spend vs. make? What did the acting cost? What were the channels they used to advertise? Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast --- This episode is sponsored by · Anchor: The easiest way to make...

Duration:00:24:22

Let's Talk About Trial Phase and Personal Branding

8/6/2021
So, you've built brand awareness, and your audience is sold. Now it’s up to you to not only deliver a great product but to deliver a great experience! Additionally, we discuss personal branding with some examples, including Ryan Reynolds and Steve Jobs. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn:...

Duration:00:35:17

What is NerdBrand?

7/30/2021
In this episode, we talk about the following points when working with a Branding Agency. As well as cover a few of our passions and the naming strategy of NerdBrand, not Nerd Brand: - Branding agencies function best on long-term partnerships. - Marketing without branding falls short. - You can't DIY your brand to the top. It would be best if you had professionals. - Branding requires far more than a logo and listing features/benefits. - Offers a strategic, objective perspective to...

Duration:00:21:05

“I’m not here to steal your lunch money!” - with Andy Strote

7/23/2021
Andy is a successful agency founder and author, and has a new book titled “How to Start a Successful Creative Agency.” He writes about communications, freelancing, and the inner workings of starting an agency. Get his book online called: How to Start a Successful Creative Agency at https://www.creativeagencybook.com/ Listen in as we talk about professional clients and how the following will help your project go a lot smoother. Have established marketing leadership and internal...

Duration:00:31:58

Should Employees Represent Your Brand on Social Media? - with Jon-Stephen Stansel

7/16/2021
Should companies encourage and incentivize their employees to represent the brand on social media? That's the topic of discussion as we're joined by Social Media Manager, Jon-Stephen Stansel. Topics include Sherwin-Williams' employee TikTok fiasco, creating social media policies, how to balance benefits and risks of having employees represent your brand, and more. ABOUT OUR GUEST J.S. is a social media professional with almost a decade of experience managing and creating content for...

Duration:00:39:21