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NerdBrand Podcast

Media & Entertainment Podcasts

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.

Location:

Louisville, KY

Description:

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.

Language:

English

Contact:

5024029196


Episodes

EP144: LinkedIn Series Pt. 3: Who is your friend? Correction. Connection?

1/27/2023
On this episode of the NerdBrand Podcast, we’re concluding our three-part LinkedIn series with a conversation about LinkedIn connections. Who should you accept, and what's the benefit of connecting with others on LinkedIn? Your LinkedIn connections can significantly influence your professional development and success. But it's essential to be mindful of who you add as a connection and carefully consider each connection's potential benefits and drawbacks. Listen to other episodes in the...

Duration:00:21:02

EP143: LinkedIn Series Pt. 2: Why you shouldn’t use ChatGPT to write your profile.

1/20/2023
Sure, using a fancy AI tool like ChatGPT to write your LinkedIn bio might sound like a fun idea, but it may not be best to rely on it entirely. Mostly because it's probably not going to show off your personality or unique tone. Plus, it might use incorrect language about your industry or under/over sell your experience and qualifications. We're fans of using it for brainstorming and idea generation, or for getting a rough draft. But be careful putting all your faith in a robot *beep...

Duration:00:20:51

EP142: LinkedIn Series Pt.1: Why your byline and description matter.

1/14/2023
Have you ever scrolled through LinkedIn and found a profile that immediately caught your attention? Listen up on this episode of the NerdBrand podcast as we talk more about LinkedIn in this three-part series. In part one, we discuss why your LinkedIn byline and description are essential elements of your LinkedIn profile. These can help you stand out and effectively communicate your brand and value to potential connections and employers. Listen to other episodes in the LinkedIn...

Duration:00:16:02

EP141: The rules of advertising. There are regulations.

1/6/2023
Happy new year! On our last episode of the NerdBrand podcast for 2022, you’ll learn there are rules to advertising. And hear about why we say, everything is an ad. If you have Netflix, go watch Pepsi, where’s my jet? But not now. First, let’s talk about the rules of advertising. Not philosophical ones. The ACTUAL rules. Not all content you see is an advertisement for a product. A brand’s name being used in a film, TV, or SNL skit doesn’t mean that’s an ad. But as a brand, you have to...

Duration:00:28:35

EP140: Happy New YEAR 2023 - The rise of voice search

12/30/2022
New year, new you? On this episode of the NerdBrand podcast we’re discussing who the hell types a search anymore? It’s the rise of voice search. Welcome to the NerdBrand podcast, on this episode we’re talking about new year promises we aren’t keeping. But we want to take a look at voice search and how to prepare for it. Google reports that 41% of adults and 55% of teens now use voice search daily. Voice search is Siri, and all the scary Skynet bots that you have in your home and on your...

Duration:00:22:57

EP139: Brand Influence, FTX brand made you look.

12/23/2022
On this episode of the NerdBrand podcast we’re discussing why brand influences on this episode of the NerdBrand Podcast! Welcome to the NerdBrand podcast, on this episode we’re talking about why brand influences using FTX and some online social media influencers as an example. Attention is Currency. For your brand, you have to have a strategy to capture attention. With emphasis being getting people to “look over there”, it’s crucial to have something for them to look over there and see....

Duration:00:14:31

EP138: Oh my. I looked at your LinkedIn. Did you know?

12/16/2022
On this episode of the NerdBrand podcast we’re talking about your LinkedIn profile. Are you scared… we were. We’re sharing some things we’ve noticed on this episode of the NerdBrand Podcast! When was the last time you updated your photo? Experience? Organize your skills? Do you have a certificate? Volunteer? In a world where business happens more online, LinkedIn has been the first place people go to for two things. Verify the persons they’ve met and their skill. Two: Look for a job. Tips...

Duration:00:20:51

EP137: Turnkey or Turkey. Get it?

12/9/2022
This week on the NerdBrand Podcast we’re talking about all the steps involved in starting a business and the start-up cash required, turnkey websites seem like a no-brainer. But don’t be a turkey! Cause it’s thanksgiving. The term turnkey, in this context, refers to a business you can start immediately by just “turning the key” and beginning. Turnkey websites follow a similar concept. They’re websites you “adopt” from the previous owner, with the expectation that all the gears are set up...

Duration:00:14:36

EP136: It’s OTT - yeah you know me?

12/2/2022
OTT is hot right now, especially with the news that Netflix is offering an ad based subscription version of its platform. It’s likely Disney+ will follow. So like it or not, here comes the ads. Now let’s try to help with understanding some rules about ads. Support the showABOUT NERDBRAND NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business...

Duration:00:10:58

EP135: OMG It's almost Black Friday!

11/25/2022
This week on the NerdBrand Podcast we’re talking about planning for a holiday sale, or event must start farther ahead than you think. A marketing timeline allows your entire marketing team to see all projects, events, campaigns, and sales that will be happening throughout the year. POP QUIZ! - Which is the best to begin to plan? Have we seen things fail due to poor planning? How was your black Friday shopping or marketing experience recently? Support the showABOUT NERDBRAND NerdBrand is...

Duration:00:13:41

EP134: Brand-raising with Dave Bell from Volunteers of America.

11/18/2022
This week on the NerdBrand Podcast we’re talking about fundraising but in a new light. Let’s reframe this as BRAND-raising, and discuss why brand is important for raising funds. We’ll start with Dave introducing himself, and VOA, then we move to the question for the show and define brand-raising (see link below for reference). From Sarah Durham at Big Duck. https://bigduck.com/insights/brandraising/ What you need to consider: Support the showABOUT NERDBRAND NerdBrand is a branding,...

Duration:00:22:05

EP133: Extending your brand too fast in social

11/11/2022
On this episode of the NerdBrand podcast we’re talking about that time you stretched too far and pulled your back out… oh wait different podcast. Don’t extend your brand too fast on this episode! If you rush to plaster your Brand everywhere too quickly you may lose its potency. Be careful with where you place your brand because potential fans will make associations and assumptions based on where they see your marketing. Take your time. There is the initial thought that once you have your...

Duration:00:15:29

EP132: Customer Success experts vs account management vs customer support.

11/4/2022
On this episode of the NerdBrand podcast which is it? Customer support? Customer Success? Account Management? All are different, and we’re talking about it. Up next. This week on the NerdBrand Podcast we’re talking about Customer Success experts vs account management vs customer support. Working with an agency is not like working with a solo-penuer or freelancer, or even a friend. Client Success… It's a business and brand strategy to fix revenue, and solve problems. Support the showABOUT...

Duration:00:17:09

EP131: It’s Scary Times! NERD-O-WEEN Episode!!!

10/28/2022
BOO! It’s our annual Nerd-O-Ween show! Stay tuned for something scary: lost time! This week on the NerdBrand Podcast, we’re talking about lost time. This episode is brought to you by Mikayla, you all asked for more of her, so here you go. Mikayla - explain your love of time management: Mikayla presents this: “It's quite an analogy. Puzzles are all about aligning the pieces to see the full picture. Scheduling is the same. You're aligning your's and other people's schedules to get to...

Duration:00:19:54

EP130: To focus group or not to? - with Chris Bonbright from Curiosity Consulting

10/21/2022
C’mon ma FOCUS! On this episode of the NerdBrand podcast we’re focusing on how often we can say FOCUS! This week on the NerdBrand Podcast we’re with Chris Bonbright of Curiosity Consulting. Chris has a passion for learning and helping other businesses figure things out by finding the right information and making sense of it for them. Before we discuss, or debate with Mitch about focus groups, one of the most memorable interactions I’ve had with Chris was where he discussed “pivoting” and...

Duration:00:15:20

EP129: Can you capture lightning in a bottle AGAIN?

10/14/2022
So here’s an episode that is totally on brand for us. When you have success with something. Can you duplicate that success again? We’re still here and nerdy. Can you capture lighting in a bottle again MITCH? This is a jab at the attempt to repeat a success that was wildly popular. By the way, do people realize that these stories were first told by the brothers Grimm and were not happily ever after ending? Support the showABOUT NERDBRAND NerdBrand is a branding, design, and advertising...

Duration:00:12:02

EP128: Invasion of the ad bots you say! with Guest Greg Mosley from Simpli.fi and Nick Shepperd from CinchIT.

10/7/2022
This episode we have a guest Greg Mosley from Simpli.fi and Nick Sheppard from CinchIT. Welcome to the NerdBrand Podcast! In this episode it’s the bots! Allll the bots! Thank you for listening in on the episode today. We’re talking with Greg Mosely from simpli.fi, a programmatic advertising firm. Simpli.fi is a leader in programmatic advertising and agency management software delivering integrated omni-channel workflow that helps media buying organizations perform more effectively and...

Duration:00:20:34

EP127: Let's Get Personal

9/30/2022
Welcome to another episode of the NerdBrand podcast. I like to swallow skittles and then chase them down with a rootbeer. Too personal? Stay tuned as we talk about how brands need to personalize themselves for a better customer experience! People want to interact with brands in a more personal way. I’m tired of AI and bots too. I do prefer a personal touch to my account if I’m paying monthly for a high level service. 1. How can brands do this that are not a small team? 2. What are...

Duration:00:15:04

EP126: Toddlers EAT passwords likes yours for breakfast.

9/23/2022
Welcome to the NerdBrand Podcast! Do you have 12345 as your password? Well, I have a movie you need to watch. This episode has a passive aggressive title because it is dealing with awful passwords, and yes, 12345 was a password someone had once. I hear complaining about this all the time - but we are in an unprecedented time with internet security. Websites usually get hacked because of its owners. 59% of Americans use a person's name or a family member's birthday as a password. Two out...

Duration:00:17:44

EP125: Do you sell toothpaste? with Guest Brigid Morrissey

9/16/2022
Welcome to the NerdBrand Podcast! Do you sell toothpaste? Well how am I supposed to know what you do!? Stay tuned as we discuss how some websites just confuse us with messaging. This episode is dealing with the first thing you see on a website! We have been to some confusing websites. It’s easy to see a DIY or lack of content when visiting these. Support the showABOUT NERDBRAND NerdBrand is a branding, design, and advertising agency based in Louisville, KY. From establishing your brand...

Duration:00:27:25