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NerdBrand

Media & Entertainment Podcasts

The NerdBrand Podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us at nerdbrandagency.com Support this podcast: https://anchor.fm/nerdbrand/support

The NerdBrand Podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us at nerdbrandagency.com Support this podcast: https://anchor.fm/nerdbrand/support

Location:

Louisville, KY

Description:

The NerdBrand Podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us at nerdbrandagency.com Support this podcast: https://anchor.fm/nerdbrand/support

Language:

English

Contact:

5024029196


Episodes

We're Your Gandalf

1/14/2022
There are two guides to the Lord of the Rings trilogy. 1) Gandalf the gray for Legolas and Aragorn 2) Gollum for the hobbits to mount doom Which guide would you want for your brand strategy? --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:48:20

New Year, New Brand.

1/7/2022
Welcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand. But let’s discuss what a “brand refresh” actually is. A brand refresh is simply a sharpening-up of your company's messaging and visuals, partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customers are constantly growing and changing. Let’s review the refreshes we saw in 2021. NOT re-naming. --- Send in a voice...

Duration:00:57:20

What is Brand Imagery? With Nerd Coral Abood

12/31/2021
We're playing a fun game on this episode as we celebrate the holidays! Tune in for a laugh and maybe a little learning for 2022. Aside from the holiday fun, we have NerdBrand's very own Coral Abood on the show to discuss her specialty on the team: brand imagery. Brand imagery is much more than headshots. It is the tangible, or intangible, elements that consumers associate with a brand. It could be YOU, a package, an experience, a feeling, a taste, and so on. Brand imagery is visual,...

Duration:00:59:58

Ho. Ho. Huh? with Guest Matt Jones

12/31/2021
Ho Ho Ho. This Episode we’re talking again to Industrial Designer Matt Jones. Matt has a special role this time of year. Matt knows someone special, and is coming on the show to discuss it. As well as celebrate Christmas with us. Or if you preferred a Festivus for the rest of us. Let's talk about a show that created a Holiday and the merch that goes with it. It’s well branded, there’s a website, books, videos, social media and more. https://festivusweb.com/ What does Festivus...

Duration:00:40:18

It's Never Just A Website.

12/31/2021
On this episode of the NerdBrand podcast , we’re talking about how to approach your next website design. Every business sees a great website as a need. And it is, no argument. Your website is often one of your most prominent ads. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:48:03

The Return of the Brand SERP Guy - Jason Barnard

12/10/2021
This episode we welcome back Jason Barnard. Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. Let’s catch up with Jason since he was last on our podcast. Today we are talking about two things as time allows...

Duration:00:59:50

What does Brand Positioning Actually Mean?

12/3/2021
On this episode of the NerdBrand Podcast we are discussing brand positioning. What is it, and how do others do it? We’ll talk and share some familiar brands and favorites and what they make us think of when we hear their names. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:43:41

Mastering Authentic Marketing

11/19/2021
On this episode of the NerdBrand podcast we talk about avoiding your consumer's BS meter. Authentic marketing actually requires you, the marketer, to be a fan of the services or product you are marketing. Without that connection, marketing efforts can be inauthentic in which the audience could pick up on, and ignore the brand entirely. Branding sets the stage for creating that connection for the marketers because of how the brand looks, sounds, and feels to them. Therefore inspiring...

Duration:00:34:47

The New Age of Employer Branding With Merry-Reid Sheffer from Edge Employment

11/12/2021
Podcast Episode 82 - The New Age of Employer Branding with Guest Merry-Reid Sheffer from Edge Employment On this episode of the NerdBrand podcast, we have Merry-Reid Sheffer from Edge Employment. We talk about the concept of employer branding, The Great Resignation, customizing job roles, and more. Merry-Reid is quoted: "I am a nerd when it comes to employment. Helping people connect with their passion and get paid for it? What could be better! When it comes to making great employment...

Duration:00:42:31

Legacy Brands and Your Favorite Characters Hitting Public Domain

11/5/2021
On this episode of the NerdBrand podcast, we're discussing Legacy Brands. Some brands have been around for years, others decades, and a few for centuries. Let's discuss a few household names with notable legacies and some that have properties coming into public domain in 2024. That last comment is a hint that on January 1, 2024, we’ll see the expiration of the copyright for Steamboat Willie — and with it Disney’s claim to the film’s star, Mickey Mouse. The copyrights to Superman, Batman,...

Duration:00:28:49

Nerd-o-ween - Shock Advertising! Ft. Our New Nerd, Coral Abood

10/29/2021
On this episode of the NerdBrand podcast, it’s our annual Halloween episode about all things scary in the nerd-verse. The main topic? Shock advertising, which is made to deliberately startle and offend its audience by violating norms for social values and personal ideals. Simply put, these are ads that are made to scare the crap out of you, so you remember the brand. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:32:34

Don't Build On Rented Land! with Guest Shane Shaps

10/22/2021
On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands. This half of the episode we pick up from the last one and talk about Facebook going down and what “rented land” means. Other things we discuss are related to ad fatigue and copy for your ads to be effective both for your ROAS and users.. We also admit a couple of things Google just updated. Hint: Watch those title tags! --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this...

Duration:00:18:11

Being real on Social Media with Guest Shane Shaps

10/15/2021
On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands. Today we’re talking about being real on social media and using your brand’s voice. What is a Brand Voice? Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way. It is to be noted, that this is not the same as “tone”....

Duration:00:33:00

Back to the office for zoom calls!

10/8/2021
Employers struggle with WFH policies, should they or shouldn't they? What about the "blended" approach? Working from home has lead to the US workforce increasing time at work by 10% according to this study: https://www.nature.com/articles/s41562-021-01196-4?fbclid=IwAR2LHtfF3u6WqwDIxV35cpBR_cdcaHclqs4v8gWt8I8OCYl4OFB3m_k6yl0 Technological challenges: Listen more at nerdbrandagency.com/podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast....

Duration:00:31:19

We know what you buy

10/1/2021
In this episode of the NerdBrand Podcast, we’re discussing Shang Chi and what is purchase behavior targeting. If you like Marvel movies, well, they know it, and probably what candy bar at the concession stand you buy all the time. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Duration:00:27:33

The Different Forms of Marketing

9/24/2021
In this episode, we discuss the different forms of marketing, with an emphasis on breaking down different digital marketing and distribution channels, like email marketing, social media, and SEO. At the same time, we know it's not all about Google and Facebook. We talk about a recent trend in advertising -- a slight push back toward advertising options like broadcast radio and out of home (billboards, bus signs, etc.). How are you reaching your audiences strategically? Is your marketing...

Duration:00:25:09

Why It’s Important to Take a Vacation

9/17/2021
This episode was done freestyle. With Jon on vacation and others on the NerdBrand team heading on vacations soon, we talk about why it’s important to take a break. We also recommend a vacation planner we know and trust - https://vacationsbytara.com/ ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising,...

Duration:00:20:29

Proper Order of Things in Branding

9/10/2021
It's confusing out there for the average business owner. What is marketing, IT, web, branding? Where are the lines drawn? What comes first? Last? We dive into this topic and explain a typical "order of operations" when it comes to building a brand presence. ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Find more at https://nerdbrandagency.com/podcast ---...

Duration:00:23:28

The Entrepreneurial Mindset with Dr. Charlene Walters

9/3/2021
What is an Entrepreneurial Mindset? An entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. Charlene Walters, MBA, PhD is a business and branding mentor and entrepreneurship coach on Entrepreneur Magazine’s “Ask an Expert" platform and through her own consulting business (charlenewalters.com) where she enjoys working one-on-one with a variety of entrepreneurs,...

Duration:00:29:24

The Hero's Journey with Guest Matt Jones

8/31/2021
Join us as we talk about the philosophy and framework of the hero’s journey, specifically in a branding/marketing context. === About Our Guest: Matt Jones For over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to develop new brand engagements & experiences from trade shows to corporate events to the showroom floor. In the late 90s, while attending the University of Cincinnati’s Design, Art, & Architecture program, he quickly...

Duration:00:36:57