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NerdBrand

Media & Entertainment Podcasts

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us to learn more about the podcast and our branding agency services.

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us to learn more about the podcast and our branding agency services.

Location:

Louisville, KY

Description:

The NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions. Visit us to learn more about the podcast and our branding agency services.

Language:

English

Contact:

5024029196


Episodes

E113: DTC Branding, what is it?

6/24/2022
First, what is DTC? Direct To Consumer. This cuts the middleman out. That's the case in Drop Shipping. DTC is placing an order, and then you get it at your door. Did Google get it right?A DTC brand controls all parts of the selling experience. From manufacturing the product, marketing, and then selling it online directly to their target end-users. NOTE: Marketing is not BEFORE Brand here.DTC Examples: DTC Branding is not marketing. It’s about name recognition. I’ll buy from a trusted...

Duration:00:35:12

E112: Logo Adaptability and end of an era brands

6/17/2022
Logo adaptability is a new term, but not really. “The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018.” Logo Adaptability and marks What’s recognizable that it’s Coke? Well, it’s not always the logo E.g. Coke, Coca-Cola, The Bears, Santa, what else? Pt 2: Brands that may disappear soon: I heard someone say that a brand can burn white-hot and then goes out. 1. What are the circumstances for that?2. What brands do we know that...

Duration:00:55:26

E111: Top 5 Brands that are relevant for 2022

6/10/2022
I've talked to people about how we try to develop brands and ad campaigns that hit people in the heart and then the mind. Relevance of your brand is really what I'm talking about. But my word, I really hate to use more perceived jargon. But it is getting to where 1) it's not avoidable and 2) without using it, anything said is left ambiguous and therefore exacerbates the problem I want to fix. That is proper meaning and use of terms for services. Let’s start with this follow up to the most...

Duration:00:38:52

E110: An Unplanned Episode Featuring Two Matts

6/3/2022
So here's what happened... We booked Matt Jones & Matthew Thomas for two different episodes, schedules got mixed up, and now they are both in the studio at the same time. Don't worry though, it turns out they liked each other and we were able to create a great conversation out of the mishap. What did we discuss? A few things: That only scratches the surface of this episode, so make sure to find a comfy spot and enjoy the show. .Highland Timbers -...

Duration:00:43:32

E109: Brands that have simplified

5/27/2022
On this episode of the NerdBrand Podcast, we’re discussing brands that have simplified their look. Some may call it De-branding. The meaning is about how mobile devices have forced designers to change how brands are presented. Particularly their logos. With less space, comes greater priority. (yes, that’s a joke.) Examples: ● Dunkin’● Dominos● LittleCaesars Also - BONUS: Brands you’ve never heard of because they’re not b2c. So think conglomerate. Not a single corporation. Shell’s 9...

Duration:00:29:40

E108: Sales Tips Series: Part 2 - How to introduce yourself.

5/20/2022
On this episode of the NerdBrand podcast we've heard the term nurture your leads a lot. This has disappeared from vocabulary lately. It's just "get MOAR sales!" But you could be sitting on top of that big win under your nose. Today let’s discuss a couple of things about sales as we wrap up our two-part series. If you liked this series and want us to cover more ground on sales such as cold calling, prospecting on social, in-person events to attend that drive sales. Just let us know in the...

Duration:00:29:02

E107:Sales Series Pt 1 - Top 7 challenges for marketers 2022

5/13/2022
On this episode of the NerdBrand podcast, we’re starting a new series on sales. But first, let’s start with marketing. Because when sales are not meeting quota - marketing gets yelled at. Challenges for marketers for 2022: 1. Maximizing performance across channels–38% 2. Ability to change/adapt to circumstances as they rise–36% 3. Delivering exceptional customer experiences–35% 4. Aligning marketing and sales efforts – 32% 5. Segmenting and targeting audiences – 32% 6. Ability to...

Duration:00:35:23

E106: How to Avoid Ad Fatigue

5/6/2022
On this episode of the NerdBrand podcast, we’re talking about ad fatigue. Whether it’s a banner ad (Google), Facebook or Social media ad, TV or Radio commercial. These ads cannot be left running without either pausing or retiring from the internet or public view. Without managing your ads, the messages (ads) will be ignored. Or even be or negatively thought of by your audience overshadowing your message or intent. Therefore, you're better off just burning your money.

Duration:00:37:43

E105: Business Networking Part 3

4/29/2022
This episode of the NerdBrand podcast is about being careful about your network - who are you trying to talk to? This is where you discover your business network (referrals), not your clientele. 80% will be referrals, and 20%, well these %’s are made up. Point is, stop selling, asking, and start focusing on them, the audience, and other members. You’ll see things change for you.Chamber of Commerce Stereotypes: Chamber are evolving to get out of these stereotypes. Meaning that leaving value...

Duration:00:39:22

E104: Business Networking Part 2

4/22/2022
On this episode of the NerdBrand podcast we are following up from part 1 with the question: “Does business networking work?” There are a lot of opinions out there on this one. Some strongly say NO, Others say yes, and firmly believe in it. Then there are the few that say “meh”. We dive into these pros and cons or opinions and discuss - Does it work? Not for "sales" or as a business strategy for revenue growth. Why or why not? Protip: Use networking to build rapport and enhance...

Duration:00:28:41

E103: Business Networking Part 1

4/15/2022
On this episode of the NerdBrand podcast, we revisit some basics about networking. What networking is for and not for. Brand Awareness locally should be a priority. Not selling. When you meet someone, you have to remember. They are thinking: “What are you going to ask to take something away from me, or give to me?” Suggestions before you go out to an event: Pro-tip:

E102: Is your website ADA compliant?

4/8/2022
During the pandemic, the topic of ADA compliance for web cooled off. There wasn't much room in the news cycle. ADA requirements can be confusing waters legally. But it’s morally clear the web is to be accessible for all, and it’s just plain smart business to join in. NerdBrand strives to create websites that are accessible to all disabled, partially disabled, and temporarily disabled users. In March 2022, the Justice Department issued updated ADA guidelines for the web: >> Guidance on...

Duration:00:35:34

E101: Fool you! Or fool me?

4/1/2022
Listen in this week as we talk about the sales discovery process, how that sales process aligns with your branding strategy, and ways to onboard new clients. Think of some discovery questions for your prospect or new clients. These aren't real suggestions; the point is that sometimes you have to get a little off-the-wall to really break through the discovery phase. Do you have a process to onboard clients? The worst thing you can do is send a referral that is a dead-end. It’s nice to make...

Duration:00:34:19

E100: What does your brand "sound" like?

3/25/2022
On this episode of the NerdBrand Podcast we made it to 100 episodes YAY! We’ve talked about how your brand looks, feels, and yes, smells, so we hope you can glimpse the importance of descriptive copy used in ads, websites, and more when you are raising your brand's awareness. Ask people what words they think of when thinking about your business. You’ll discover these are your brand attributes. Or perhaps you’ll discover you are not communicating at all the correct tone, resulting in...

Duration:00:34:30

E99: Restaurateurs and Branding - with Guest Stacy Roof from KYRA

3/18/2022
On this episode of the NerdBrand Podcast, we’ve got Stacy Roof, President and CEO of the Kentucky Restaurant Association. Stacy also serves on the University of Louisville’s School of Public Health and Information Sciences Community Advisory Board. Last fun fact: she's the big sister of Kristen Frarey, who some listeners will know from the Chamber of St. Matthews in Lousiville. This episode is about how having a fully thought-out brand that encourages customers to feel positive about their...

Duration:00:45:03

E98: Why Create a Brand Style Guide?

3/11/2022
A brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience. Let’s break down the different parts of a basic brand guide and discuss the importance of each. Need help creating a brand guide or improving how your brand looks and sounds? >> nerdbrandagency.com/contact Learn more about creating a brand guide: >>...

Duration:00:29:04

E97: Brand Differentiation with Guest Diana Richardson from Semrush

3/4/2022
Diana Richardson from Semrush joins us again on the NerdBrand Podcast! And holds the title for most guest appearances! Diana is a Social Media & Community Manager + on the Agency Team at Semrush. She’s an expert in SEO, PPC, social, email and now...she’s a Public Speaker! Join us as we ask, “How far is too far?" in the context of brand differentiation. Diana did her homework and shares a few real-world examples of brands that have done a great job differentiating themselves from their...

Duration:00:37:19

The difference between a “trend” and a “fad” with guest Dr. Emmanuel Probst

2/25/2022
Dr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning. One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains prominence and momentum over years and become a part of daily life. For example: 1) Logo adaptability is a...

Brand Fandom with Savannah Cherry from Slingshot

2/18/2022
Why do we buy branded things? Does Dr. Pepper really need our money from tee-shirts? Or is it really important that we have that cup from Etsy that has some logo on it from a brand only we know? No, and YES. Brand Fandom is more than just a group of loyal customers; they are people who are emotionally and financially invested in a particular brand. As well as they are known to be particularly devoted. Fostering such a relationship with your own customers is advantageous to your brand’s...

Duration:00:38:26

You’re Killing Your Director of Marketing

2/11/2022
Sales and Marketing are not the same. While these two business functions are different, they both share a common goal: to attract prospects and convert them to customers, ultimately generating revenue. Sales needs marketing data, but not all data is good. Marketing needs to listen to what the sales teams' challenges are. Both are not the same process or thinking, so combining these will burn out your marketing director quickly. US Chamber of Commerce definition about sales vs...

Duration:00:27:19