The Content Club #ContentClub-logo

The Content Club #ContentClub

Media & Entertainment Podcasts >

The Content Club aims to bring you a whole host of top tips on how to create great content for your business or social media pages.

The Content Club aims to bring you a whole host of top tips on how to create great content for your business or social media pages.
More Information


United Kingdom


The Content Club aims to bring you a whole host of top tips on how to create great content for your business or social media pages.








Ep14: 8 Things You NEED To Know About GDPR

The Data Protection Act in the UK was replaced with the new General Data Protection Regulation (GDPR) on May 25, 2018. For most companies who are holding data about customers, clients or anyone else it meant you needed to be even more compliant than before as this new legislation introduces tougher fines for non-compliance, and gives individuals more say over what companies can do with their personal information. If you have a business operating within the EU, or selling to customers within...


Ep13: 6 Things To Consider When Creating Website Content

When creating website content it’s easy to get stuck in a traditional corporate language that can, more often than not, be unsuitable for your customers and/or audience. The obsession with being “professional” and the old stereotypes of what being “professional” looks like means for many business leaders and owners they’ve run for the hills for fear of projecting the wrong image. In recent years consumer needs and expectations have changed substantially, they no longer want to be dazzled by...


Ep12: Here's How To Set Up The Facebook Notes Function On Your Facebook Page

When it comes to creating content Facebook has a wonderful function that many people know nothing about. The “Notes” tab on your Facebook page will allow you to publish longer form content in a manner that looks as it would on any blog. It's incredibly easy to do, listen in to find out just how quickly you could be up and running!


Ep11: Writing A Blog Post? Here Are Some Quick & Easy Top Tips

Creating a blog post should be relatively easy once you get into the rhythm of how you’re going to do them and what style you want to write in. I’ve heard of clients spending hours on them and I really don’t recommend this unless you’re deliberately constructing a piece of long-form content that is well researched and has a lot of information. Here are some quick and easy tips to get you started...


Ep 10: 8 Types Of Blog Posts That Will Help You Create Engaging Content

When it comes to creating content there is a wealth of content styles out there. At Content Club we use a variation of them all for our clients but the listicle is very much one of the favourites. Listen in to hear all 8 of them.


Ep 9: 6 Top Tips To Help You Start Writing That Book

My company Excalibur Press works a lot with up and coming authors to help them grow and develop as an author in a highly competitive landscape. In 2019 we will be launching our Author Mentorship Programme and so to get you in the mood here are my top tips to help you start writing that book you've always wanted to write.


Ep 8: SEO - The ART To Getting Found On Google

In years gone by, it was common for users to go to websites directly by typing the specific URL in the address bar. However, recent estimates indicate that between 81 and 93% of users find their desired destination through a search engine. As a result, digital-savvy businesses have realised that in today’s cluttered marketplace, it pays to rank highly in Google searches to find new customers, or rather so that new customers can find you. Thanks to the insights of Warren Giffin at...


Ep 7: Getting Your Head Around Article 13 Of The European Union Copyright Directive #SaveYourInternet

Earlier this week chartered marketer Christine Watson from Watson & Co Chartered Marketing made me aware of Article 13 of the European Union Copyright Directive, a piece of proposed legislation that – if implemented – could have massive unintended consequences for content creators across Europe and beyond. In this podcast I discuss what that means for content creators. Read more at:


Ep 6: Top Tips For Creating A Great List Based Blog Post

Creating blog posts, marketing emails and social content doesn't have to be daunting, sometimes it takes just one small idea, 30 minutes to write it and a template to work from. In this podcast I take you through my formula for creating the perfect list based blog post, aka the listicle.


Ep 5: Using Positive Language In Even The Most Negative Scenario

Not every blog post we’ll ever have to write will be happiness and fluffy ducks, in fact, for some businesses tackling serious and negative subjects could pose a real problem when trying to create digital content. Getting the tone right is essential to ensure your readers not only connect with your message but also take it seriously as well as take action. In this episode I will talk about the importance of using positive language in your content.


MY TAKEAWAYS: From The BBC's Digital Skills Training, Belfast Nov 18 #DigiCities

I attended a number of sessions at the BBC's Digital Skills Academy Training in Belfast, November 2018. These are my key takeaways.


Ep 4: 10 Top Tips For Using Imagery In Your Content

In our selfie obsessed world consumers have become more and more astute to the importance of good photography and videography. With heightened senses of what "looks good" potential customers are making more judgements than ever about your product, brand or service just by judging your photos or video. Here are my top 10 things to consider when using photography with your content.


Ep 3: 14 Top Tips For Creating Content For Your Business

When it comes to promoting your business, in this day and age content is king. But what exactly does content mean? And how can you create it quickly, effectively and efficiently? Content comes in many forms. From blog posts, web pages and social media updates to video, photos, gifs, memes, slideshows, stories and much more. Here are my top 14 top tips for creating content for your business.


Ep 2: Why Is Creating Content So Intimidating

Write a blog post…they said. It’ll bring you new customers…they said. One of the biggest problems most people have when trying to engage with this new trend of content heavy marketing is wondering what to write, how to write it, where to put it and why on Earth anyone would want to read it. I will be discussing why creating content is so intimidating for some business leaders.


Ep 1: Storytelling Is Vital For Businesses Today

Storytelling isn’t a new thing, it’s not a digital marketing buzz phrase and it certainly isn’t an alien concept. In fact “storytelling” is at the very core of all society, it’s what makes us human. I'll be discussing exactly why storytelling is absolutely vital for any successful business publicity campaign.