The Content Club #ContentClub-logo

The Content Club #ContentClub

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The Content Club aims to bring you a whole host of top tips on how to create great content for your business or social media pages.

The Content Club aims to bring you a whole host of top tips on how to create great content for your business or social media pages.
More Information

Location:

United Kingdom

Description:

The Content Club aims to bring you a whole host of top tips on how to create great content for your business or social media pages.

Twitter:

@tinacalder

Language:

English

Contact:

07982628911


Episodes

Ep 9: 6 Top Tips To Help You Start Writing That Book

11/29/2018
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My company Excalibur Press works a lot with up and coming authors to help them grow and develop as an author in a highly competitive landscape. In 2019 we will be launching our Author Mentorship Programme and so to get you in the mood here are my top tips to help you start writing that book you've always wanted to write.

Duration:00:14:36

Ep 8: SEO - The ART To Getting Found On Google

11/26/2018
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In years gone by, it was common for users to go to websites directly by typing the specific URL in the address bar. However, recent estimates indicate that between 81 and 93% of users find their desired destination through a search engine. As a result, digital-savvy businesses have realised that in today’s cluttered marketplace, it pays to rank highly in Google searches to find new customers, or rather so that new customers can find you. Thanks to the insights of Warren Giffin at...

Duration:00:16:57

Ep 7: Getting Your Head Around Article 13 Of The European Union Copyright Directive #SaveYourInternet

11/21/2018
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Earlier this week chartered marketer Christine Watson from Watson & Co Chartered Marketing made me aware of Article 13 of the European Union Copyright Directive, a piece of proposed legislation that – if implemented – could have massive unintended consequences for content creators across Europe and beyond. In this podcast I discuss what that means for content creators. Read more at: https://contentclub.excaliburpress.co.uk

Duration:00:13:51

Ep 6: Top Tips For Creating A Great List Based Blog Post

11/20/2018
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Creating blog posts, marketing emails and social content doesn't have to be daunting, sometimes it takes just one small idea, 30 minutes to write it and a template to work from. In this podcast I take you through my formula for creating the perfect list based blog post, aka the listicle.

Duration:00:14:19

Ep 5: Using Positive Language In Even The Most Negative Scenario

11/17/2018
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Not every blog post we’ll ever have to write will be happiness and fluffy ducks, in fact, for some businesses tackling serious and negative subjects could pose a real problem when trying to create digital content. Getting the tone right is essential to ensure your readers not only connect with your message but also take it seriously as well as take action. In this episode I will talk about the importance of using positive language in your content.

Duration:00:08:00

MY TAKEAWAYS: From The BBC's Digital Skills Training, Belfast Nov 18 #DigiCities

11/15/2018
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I attended a number of sessions at the BBC's Digital Skills Academy Training in Belfast, November 2018. These are my key takeaways.

Duration:00:44:54

Ep 4: 10 Top Tips For Using Imagery In Your Content

11/14/2018
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In our selfie obsessed world consumers have become more and more astute to the importance of good photography and videography. With heightened senses of what "looks good" potential customers are making more judgements than ever about your product, brand or service just by judging your photos or video. Here are my top 10 things to consider when using photography with your content.

Duration:00:17:18

Ep 3: 14 Top Tips For Creating Content For Your Business

11/12/2018
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When it comes to promoting your business, in this day and age content is king. But what exactly does content mean? And how can you create it quickly, effectively and efficiently? Content comes in many forms. From blog posts, web pages and social media updates to video, photos, gifs, memes, slideshows, stories and much more. Here are my top 14 top tips for creating content for your business.

Duration:00:21:50

Ep 2: Why Is Creating Content So Intimidating

11/8/2018
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Write a blog post…they said. It’ll bring you new customers…they said. One of the biggest problems most people have when trying to engage with this new trend of content heavy marketing is wondering what to write, how to write it, where to put it and why on Earth anyone would want to read it. I will be discussing why creating content is so intimidating for some business leaders.

Duration:00:11:06

Ep 1: Storytelling Is Vital For Businesses Today

11/5/2018
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Storytelling isn’t a new thing, it’s not a digital marketing buzz phrase and it certainly isn’t an alien concept. In fact “storytelling” is at the very core of all society, it’s what makes us human. I'll be discussing exactly why storytelling is absolutely vital for any successful business publicity campaign.

Duration:00:08:02