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Ep. 174: What Marketers Can Learn from the Navy's Video Recruiting Strategy

"The Few, The Proud, The Marines." "Be All That You Can Be." "America's Navy — A Global Force for Good." We've all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television? Not very often, right? Historically, these military branches have spent up to 70% of their marketing budget on television commercials... ...but that's all about to change. After years of sticking to traditional advertising channels, the Navy tested...


Ep. 173: How to Create a Powerful Customer Testimonial Video

There’s a reason why so many businesses are using both video and testimonials: because they work. And when you put them together, you have a marketing asset that brings more traffic to your site, builds trust with your audience, drives social shares and increases conversions. But creating a great video testimonial isn’t easy — it takes a great investment of time and effort. However, a well-made video testimonial can be one of the most valuable pieces of content that you’ll ever create. So...


Ep. 172: Discover The Early Adopter IGTV Opportunity

There's a major marketing opportunity available on Instagram if you're willing to share helpful content and take immediate action. For the last 3 months, I've been telling you about the early adopter advantage of using IGTV and the open window of opportunity for extra marketing exposure. As a digital marketing futurist that's been seizing digital marketing windows of opportunity for 20 years, now is the time you should be creating business videos on IGTV. Here's why: In June 2018 (when...


Ep. 171: Discover Your Target Customer's Language of Love

Have you heard of the renowned book, The 5 Love Languages? It outlines 5 ways to express and experience love: receiving gifts, quality time, words of affirmation, acts of service, and physical touch. Author, Gary Chapman, theorizes that each person has one primary love language and couples who communicate using their partners preferred love language can experience a more healthy and affectionate relationship. Makes sense, right!? So when YouTube surveys their audience of 1.6 billion...


Ep. 170: How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber

Creating a content marketing strategy that generates results is a puzzling endeavor for many businesses. In fact, a recent study discovered that 70 percent of marketers lack an integrated content strategy. But we also know that 82% of buyers want nothing to do with a salesperson until they’re ready to buy. So how can you create a content marketing strategy that educates prospects about their problems, warms them up to your solution, and persuades them to purchase from YOU over your...


Ep. 169: How to Use Geofencing to Optimize Your Digital Marketing Campaigns

Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages. Let me explain. Imagine if your business had an invisible fence with a 5-mile radius. Whenever someone passes through your fence, they receive a location-triggered alert or deal that makes them considerably more likely to stop in and shop. That's how geofencing works, and it's an effective way for businesses to use hyper-local targeting to get their message or...


Ep. 168: Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates

If you had 2-minutes to explain your product or service to someone, could you get them to buy Unless it's extraordinarily simple, the answer is probably "no." The more complex (and expensive) your product or service is, the more information your prospects need before they feel comfortable buying. But 82% of people want nothing to do with a salesperson until AFTER they're ready to buy. So if you're relying on your sales team to communicate the essential information about your product or...


Ep. 167: How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott

Getting publicity doesn’t always have to be expensive. In fact, there’s a new word that just got entered into the Oxford English dictionary, and it could be a cheap solution to your publicity problems. It’s called Newsjacking, and it’s a fun and simple way to attract more attention to your business without spending an arm and a leg on advertising. News stories break every minute of the day, and the media is often scrambling for people to quote, and you want to be that person. So...


Ep. 166: How to Turn Customers Into Your Marketing Army, with Jay Baer

Every business cares about word of mouth marketing because it’s the most effective form of business growth. The problem lies in the fact that very few businesses have a strategy for it. They just assume, “oh, our customers will talk about us if we give them a great experience.” But will they? And if they do, what story are they telling? My guest on the podcast is marketing expert, Jay Baer. Together, we talk about his new book, Talk Triggers: The Complete Guide to Creating Customers with...


Ep. 165: How to Use Video to Train Your Global Sales Team

Getting your sales team aligned with the same pitch can be difficult when they are spread out all over the world. And it’s frustrating for sales managers or directors to hear that their sales representatives are miscommunicating the value of their product or service, handling objections differently, or going off script. Maybe you have a national sales conference once a year, or a bi-weekly conference call to help train your team, but what if that isn’t enough? How do you standardize the...


Ep. 164: How to Build Brand Awareness & Recall on YouTube

“Over the next few years, we expect the power of online video to enable more than half of humanity to learn, share, innovate and participate.” — YouTube Powerful words from YouTube’s recently published guide, “Turn Attention Into Action.” YouTube is always looking for opportunities to drive user growth. Remember when they launched the YouTube Go app in over 130 countries? They designed that app specifically for places with poor connectivity and expensive cellular data prices because they...


Ep. 163: How to Turn Your YouTube Audience Attention into Action

Human behavior is an interesting thing, isn’t it? Humans are such creatures of habit, and in almost every case, we’re highly motivated by emotion. Even over wide selections of the population including different cultures and genders, there are recognizable patterns in people’s behavior. So what’s our business takeaway? We crave consistency. As marketers, we have trouble creating consistency, but a unified strategy is the key to success. When a user doesn’t get a consistent...


Ep. 162: How to Use Video to Create Your Website’s Best Content, with Rand Fishkin

I’ve been in digital marketing since the beginning, and I can spot a revolutionary idea when I see one. So when I first saw the Whiteboard Friday videos that Rand Fishkin’s and his team were creating, I knew it was something special. It was 2007 and this was the first time that I saw digital marketing being taught visually. Not only did it force Rand to become a better teacher by having to draw out his thoughts, but the visual format helped his audience better understand the...


Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing

When you first start out in digital marketing or video marketing, you have to be a Swiss Army knife. Let me explain. If you’ve ever used a Swiss Army knife, then you know that it gives you the function of many tools. However, I wouldn’t consider those tools to be the best in their class. It has a screwdriver, but it’s not the best screwdriver. And it has a knife, but it’s not the best knife. Get what I’m saying? Now don’t get me wrong, a Swiss Army knife can get the job done....


Ep. 160: How Businesses are Adopting Video and the Biggest Trends

One of the best ways to become a top video marketer is to watch what other video marketers are doing, learn from their actions, and then apply that knowledge to your own campaigns. As marketers, we often get hung up on things like how long our video should be instead of what’s really important - how to get your message across. You see, brands are no longer asking if video is worthwhile as an investment, everyone knows it is, it’s all about the strategy and scalability. If you don’t...


Ep. 159: How to Track Your Prospects and Become an Attention Marketer

I’m obviously a huge advocate of video, but if you don’t have measurable goals associated with your videos, well...what’s the point? So many companies aren’t using video to its full potential (or at all), or worse, they’re creating video, releasing it into the wild with no plan, and wondering why nothing is happening and why they have nothing tangible to show for their efforts. I’ve said it a million times before because I really believe it - video is the #1 way to accelerate your...


Ep. 158: How to Leverage a Sniper’s Mind to Get Better Results

What do snipers and digital marketers have in common? A lot more than you might think. In this episode of Video Marketing Mastery I sit down with David Amerland, author of The Sniper Mind, international speaker, author, and business journalist who’s keenly aware of the ways that a sniper mindset can catapult digital marketers to the next level. Too often, aspiring digital marketers jump into their campaigns just wishing for the best and instantly regretting it. Without a proper game...


Ep. 157: Using the Power of Video to Create a Movement

If you’ve been listening to the Video Marketing Mastery podcast for any amount of time you know that the two women closest to me have both been touched by breast cancer. After walking through breast cancer first with my mom and then with my wife, I’m extremely passionate about helping educate people about the disease. When my mom was diagnosed with breast cancer I began working with Dr. Jay K. Harness to create videos and provide breast cancer answers to women. These short videos...


Ep. 156: How to go From a One Man Band to a Video Production Army

A one-man band video production company is all about the hustle and grind. When it comes to video, doing it all by yourself is hard and something usually suffers, whether it’s the quality of the video, the administration part of your business or your own personal time. Most of us start out as a one-man band production, but there usually comes a point when growing your video production team becomes inevitable. But growing your video production team isn’t as easy as it sounds. You’ve got...


Ep. 155: How to Overcome Adversity with Your Digital Marketing Campaigns

Being a great marketer is like being a great chef, sometimes it takes many iterations before you craft the perfect recipe. Even then, it’s important to continually run new tests to try and make it better. Marketers and video creators who favor perfectionism over failing forward struggle to overcome adversity. Why? Because they think that they aren’t smart enough to do it right the first time. This isn’t the case at all. At least not for me and my team. We’re always iterating, always...