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Ep. 186: The Right Way to Charm & Prospect New Business using Video

There are two strategies salespeople can implement when prospecting for new clients. One strategy involves blasting out hundreds of templated emails and making dozens of annoying cold calls hoping for a 2-3% response rate. Chances are you’ve received an email or sales call like this within the past week (and deleted it without a second thought, or made an excuse to hang up). Not very effective, right? The second strategy, which we reveal on the podcast, is tremendously more...


Ep. 185: How to Create a Winning Video Marketing Strategy

Marketing has become a game of tactics and attempts to shortcut quality by publishing volumes of content. But as we move into 2019, more brands are having a marketing paradigm shift — they’re starting with strategy first, and tactics second. At WireBuzz, we’ve been preaching that philosophy for a long time. And just to be clear, the strategy is a combination of your marketing message and the sequence of steps your prospects take in order to become a customer. The tactics are all the...


Ep. 184: Using Video to Convert More Conference Leads into Customers

Many businesses rely on events to generate their leads and customers because it’s one of the few opportunities to get face time with prospects. But is your booth loop video hooking your prospects attention and supporting your sales teams efforts? Do you have a process to segment and follow up after the event ends to keep the engagement going while it’s hot? And are you capturing assets that you can distribute to all your prospects who didn’t attend the event? A smart video marketing...


Ep. 183: The Anatomy of a Perfect Customer Testimonial Story

When you package your message within a story, it can be 22x more memorable than presenting just facts. That’s because evolution has wired our brains for storytelling. As a sales and marketing leader, you can use stories to better engage your audience and increase your bottom line. If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer. With that being said, there are elements of a perfect...


Ep. 182: How Restaurants Can Grow Their Business Using Video

When you know the fundamentals of marketing and persuasion, you can apply the tactics across any industry. Recently, I was interviewed by Jeff Harrison and Andrew McCauley of SwingPoint Media — a marketing agency that helps restaurants get more customers in the door. In the interview, we discuss how restaurants can grow their business by using video marketing, social media advertising, and email marketing. [Clue]: It starts with having a deep understanding of your business, your industry,...


Ep. 181: The 7 Stages to a Successful Video Project

Did you know there are 7 stages to a successful video project, but most marketers only do 3 of them? It’s disappointing when your video project doesn’t hit a home run, but it’s even more frustrating when you don’t know why. So in this episode of Video Marketing Mastery, I’m going to break down each of the 7 stages so that you know the process that WireBuzz uses to create video projects that generate results. Here are the first two-stages just to whet your appetite ;) #1- Strategy...


Ep. 180: How Chili's Generated 7,800 Leads Using YouTube Form Ads

Do you want an effective way to generate leads that’s not from Facebook ads, Instagram or cold outreach? Why not YouTube? It has over 1.8 billion monthly users — that’s within spitting distance of Facebook’s 2 billion monthly users. And Chili’s Grill and Bar used YouTube form ads to raise awareness for its 3 for $10 deal while generating 7,800 leads in the process. Not bad, right? YouTube form ads are like Facebook lead ads, allowing people to submit their name and email right below the...


Ep. 179: 3 Strategies to Turn Social Media Followers Into Customers

Having lots of followers on social media is great, but you need to find ways to convert those followers into customers. Otherwise, it’s just a vanity metric that looks satisfying on paper and makes your business appear “cool,” but doesn’t move the needle towards your business goals. To give you actionable strategies for turning social media followers into customers, I’ve invited Henry Kaminski Jr. to the show. Henry is the founder of Unique Designz, a marketing agency that helps authority...


Ep. 178: What Top Earning Salespeople Do Differently, ft. Dan Lier

What separates an average salesperson from a top-earning sales pro? Is it their ability to ask the right questions and uncover specific needs?Is it building rapport and creating a sense of trust?Is it overcoming objections and being able to close the deal? While all of these skill sets contribute to a salesperson’s results, there’s one foundational element that all the best salespeople share, which is even more important. Mindset. The men and women who continually crush their quota, top...


Ep. 177: How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio

The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates. But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform. Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads. You feel me? Oh, and you always want to test 2-3...


HubSpot Launches "HubSpot Video" — a fully integrated video solution, powered by Vidyard

HubSpot, an inbound marketing and sales platform, has partnered with software company Vidyard, to provide HubSpot Video — a fully integrated video solution for HubSpot professional and enterprise customers. HubSpot video will allow users to: - Upload videos directly into HubSpot to embed on blog pages or landing pages - Custom brand the video player - Add calls-to-action within the video - Track key performance metrics and analytics - Send personalized video messages - and more For...


Ep. 176: How to “Spy” on Your Prospects (And Sell to Them Faster)

Knowing who's interested in your business helps you close deals faster. Wouldn't you agree? But the challenge that businesses run into is not being able to identify which prospects are hot and which prospects are not. When you don’t have a process to segment leads at the consideration and decision stage of your funnel from leads who are in the awareness stage, then your sales team will waste valuable time following up with prospects who aren’t ready to make a buying decision. And I know...


Ep. 175: How To Sell Faster with Video

Selling faster changes the dynamics of your entire business. Your staff, colleagues, and boss ALL look at you differently when you start helping them sell faster. Before you know it, you become indispensable because you understand how to turbocharge revenue. So what’s best way can you use video to persuasively transfer the information about your product or service from your head into your prospects head so they buy at faster rates? Well, you should be using video on your customer journey...


Ep. 174: What Marketers Can Learn from the Navy's Video Recruiting Strategy

"The Few, The Proud, The Marines." "Be All That You Can Be." "America's Navy — A Global Force for Good." We've all seen recruiting advertisements for the US Marines, Army, and Navy, but how often do you see their ads outside of television? Not very often, right? Historically, these military branches have spent up to 70% of their marketing budget on television commercials... ...but that's all about to change. After years of sticking to traditional advertising channels, the Navy tested...


Ep. 173: How to Create a Powerful Customer Testimonial Video

There’s a reason why so many businesses are using both video and testimonials: because they work. And when you put them together, you have a marketing asset that brings more traffic to your site, builds trust with your audience, drives social shares and increases conversions. But creating a great video testimonial isn’t easy — it takes a great investment of time and effort. However, a well-made video testimonial can be one of the most valuable pieces of content that you’ll ever create. So...


Ep. 172: Discover The Early Adopter IGTV Opportunity

There's a major marketing opportunity available on Instagram if you're willing to share helpful content and take immediate action. For the last 3 months, I've been telling you about the early adopter advantage of using IGTV and the open window of opportunity for extra marketing exposure. As a digital marketing futurist that's been seizing digital marketing windows of opportunity for 20 years, now is the time you should be creating business videos on IGTV. Here's why: In June 2018 (when...


Ep. 171: Discover Your Target Customer's Language of Love

Have you heard of the renowned book, The 5 Love Languages? It outlines 5 ways to express and experience love: receiving gifts, quality time, words of affirmation, acts of service, and physical touch. Author, Gary Chapman, theorizes that each person has one primary love language and couples who communicate using their partners preferred love language can experience a more healthy and affectionate relationship. Makes sense, right!? So when YouTube surveys their audience of 1.6 billion...


Ep. 170: How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber

Creating a content marketing strategy that generates results is a puzzling endeavor for many businesses. In fact, a recent study discovered that 70 percent of marketers lack an integrated content strategy. But we also know that 82% of buyers want nothing to do with a salesperson until they’re ready to buy. So how can you create a content marketing strategy that educates prospects about their problems, warms them up to your solution, and persuades them to purchase from YOU over your...


Ep. 169: How to Use Geofencing to Optimize Your Digital Marketing Campaigns

Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages. Let me explain. Imagine if your business had an invisible fence with a 5-mile radius. Whenever someone passes through your fence, they receive a location-triggered alert or deal that makes them considerably more likely to stop in and shop. That's how geofencing works, and it's an effective way for businesses to use hyper-local targeting to get their message or...


Ep. 168: Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates

If you had 2-minutes to explain your product or service to someone, could you get them to buy Unless it's extraordinarily simple, the answer is probably "no." The more complex (and expensive) your product or service is, the more information your prospects need before they feel comfortable buying. But 82% of people want nothing to do with a salesperson until AFTER they're ready to buy. So if you're relying on your sales team to communicate the essential information about your product or...