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Episodes

Ep. 145: Social Media’s Maturity Moment of Truth Has Arrived

4/10/2018
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The social media landscape is radically changing and marketers are scrambling to keep up with algorithm and privacy changes. As marketers, many people have gotten used to automating and mass publishing content to their social media audiences, but it looks like the time for those tactics is over. Gone are the days of mass tweeting, click-baiting and carpet bombing your audience with as much content as possible. New changes usher in a day where social media marketers will need to...

Duration:01:00:04

Ep. 144: How to Turn Your Website into Your Best Salesperson

3/29/2018
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Nobody wants to talk to your salespeople. Well, maybe not nobody, but 88% of buyers don’t want to speak to a salesperson until they’re ready to make a purchase. So what’s a company to do? You’ve got to sell somehow. Enter, the internet. You’ve got a website, now it’s time to turn that website into your most valuable salesperson. The internet has disrupted traditional sales systems, so it’s only logical that the internet should be how you queue up most of your sales. When you...

Duration:00:20:06

Ep. 143: How to Build a Smart Customer Journey to Sell Faster

3/28/2018
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Wouldn’t it be great if your website was like the Autobahn that brought customers in and moved them quickly through the sales process? A lot of websites work hard to tell the company’s story and present the benefits of the company’s product, front and center. However, a really great site starts where the buyers are when they arrive. Here’s what we mean by that. You need to prepare your potential customers for what’s on your website before they get there. That’s right,...

Duration:00:35:42

Ep. 142: How to Create the Perfect Landing Page

3/21/2018
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Do you know your target personas? If not, it’s probable that your marketing isn’t reaching who you think it should. And you know what that means? Wasted money. Without personas, your web pages and landing pages will suffer and lack direction for the user. Did you know that video is 4x more likely to be watched than a page is to be read? But it’s impossible to use video effectively if you don’t know who the video should be speaking to. If your page is for stay at home moms, your...

Duration:00:23:11

Ep. 141: Could Censorship be the Kiss of Death for Facebook?

3/16/2018
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Nobody likes it when Big Brother shows up and censors them. Remember when you could go online and basically say whatever you wanted without fear of being deleted…and then all of a sudden, Big Brother showed up. One by one websites started censoring their users, stopping them from ever expressing opposing positions. But users won’t stand for this kind of censoring for very long before they find another platform to use. It’s almost formulaic in nature when you see the rise and fall...

Duration:00:32:32

Ep. 140: How to Create an Inbound Organization with Dan Tyre

3/9/2018
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So, you have an awesome product or service, but for some reason, customers aren’t flocking to you for it. Maybe you feel like your marketing tactics are successful on paper, but they’re just not producing the results you need. Your marketing and sales teams each have no idea what the other is doing, but you’re not sure how to align them. Basically, you like the idea of being an inbound organization, but you don’t know how to execute the strategy. Or maybe you don’t even know what...

Duration:00:44:17

Ep. 139: Why Mapping Out Your Video Marketing Campaigns is Critical

2/21/2018
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Most of the time, you don’t jump in your car and head on a vacation and then make all of the plans for your trip once you’re there, right? If you want to have a successful and relaxing vacation, you make the majority of your plans ahead of time. You book the hotel, you choose what activities you want to do, you scope out restaurants, you plan. Some of the most stressful vacations I’ve ever been on were not well planned and ended up costing me time and money. Why? Because we didn’t do...

Duration:00:43:09

Ep. 138: How Changes at Google, GoPro, and Instagram Impact Digital Marketers

2/15/2018
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Ch-ch-ch-changes are all around us, especially those of us who are digital marketers. The nature of digital marketing is that it’s ever-changing and volatile. If you want to survive as a business today you need to be on the cutting edge at all times, the cutting edge of your industry and the cutting edge when it comes to marketing tactics. Unfortunately, most businesses just find something that works and run it into the ground. The internet is a great example of businesses failing...

Duration:00:44:31

Ep. 137: Facebook Algorithm Change 2018: What Businesses Need to Know

2/6/2018
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Imagine this, you’re scrolling through your newsfeed on Facebook and you’re seeing nothing but ads and content from businesses. Frustrating, right? When we use social networks, we don’t mind ads once in a while, but we really like to see what our friends and families are posting. Facebook knows this, and they’re changing the algorithm on all of us. However, if you’re a business, it’s likely that you’ve been spending a lot of money to create great content and post it on Facebook to...

Duration:00:54:04

Ep. 136: How to Use Video to Set Up Your First Client Meeting

1/17/2018
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Have you ever brought a buddy to a conference so you could avoid awkwardly introducing yourself to people? Why not use the same tactic to introduce yourself to potential clients before your first face-to-face meeting. Only this time, your buddy is a video that positions you as the ‘guru’ their business has been desperately searching for. Let’s back up for a second. You need to understand that your prospects don’t read, they want things explained to them succinctly and visually. If...

Duration:00:51:59

Ep. 134: When To Be Creative vs. When To Execute

1/12/2018
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When you watch a great video, I doubt that you’re thinking, “hmm…I wonder what went into creating this .” Most people aren’t considering the planning, people, and equipment that went into making a successful video. They only care about one thing — “how is this video relevant to me.” But as a video creator, it’s a different story. You need plan out the strategy, the script, the gear you need, and the location(s) of the shoot. All of these things contribute to creating a great video that...

Duration:00:25:30

Ep. 133: Why Finalizing Video Proofs on Mobile Devices Is Important in 2018

1/12/2018
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A new year needs a new marketing plan, right? And 2018 is going to be the year of the mobile device. You’re probably already limiting the devices you carry around with you, and with the invention of the smartphone, you hardly need to carry around your camera anymore. I’m betting you already use your phone to check your emails, and post on social media. Heck, there’s a good chance that you’re reading this post on your phone, too. But have you considered the value of ensuring your...

Duration:00:52:47

Ep. 133: Why Finalizing Video Proofs on Mobile Devices Is Important in 2018

1/11/2018
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A new year needs a new marketing plan, right? And 2018 is going to be the year of the mobile device. You’re probably already limiting the devices you carry around with you, and with the invention of the smartphone, you hardly need to carry around your camera anymore. I’m betting you already use your phone to check your emails, and post on social media. Heck, there’s a good chance that you’re reading this post on your phone, too. But have you considered the value of ensuring your...

Duration:01:00:38

Ep. 131: How to Never Run Out Of Content Ideas Again, with Mark Traphagen

12/13/2017
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Struggling to come up with new and compelling topic ideas for your content marketing? It happens. Coming up with awesome content ideas on a regular basis is a big challenge marketers face all the time. It just takes a little creativity and forward-thinking to unlock a treasure trove of novel ideas (that are probably hiding right under your nose). And we’re gonna show you how to do that …while sipping’ on some Arizona micro-brews Mark Traphagen, Senior Director of Brand Evangelism at...

Duration:00:45:08

Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?

11/22/2017
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Everywhere I look, businesses and apps are marrying up with complementary partners to create a seamless experience for end-users. For instance… Apple iOS 10 opened the floodgates by integrating third-party apps within iMessage (e.g. ESPN, Evernote, DropBox, etc.)YouTube partnered with Ticketmaster to connect fans with concert tickets and tour information directly on the artist’s YouTube pageGmail is adding enterprise tools (e.g. Trello, Asana, Docusign, etc.) natively into their platform...

Duration:00:41:59

Ep. 129: How to Maintain Control of the Sales Process Using Video

11/21/2017
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Imagine if your prospect understood the value of your solution as well as you did. It would make purchasing your product or service a no-brainer, right? But how do you package that value together and deliver it in a way that’s educational, engaging and transformative enough for someone to buy? Here at WireBuzz, we’ve been helping our clients create selling sequences that path prospects all the way through the buyer’s journey, from awareness to purchase. And it always starts with context...

Duration:00:38:17

Ep. 127: The Ultimate Reason Why Longer Videos Drive More Sales

10/26/2017
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Time after time, I hear marketers preaching the same “golden rule” of video… “Your videos need to be short! Shorter videos perform better than longer videos.” Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective… Except for me. Here at WireBuzz, we’ve been preaching a completely different gospel for a long time. Not because shorter videos don’t work. Those quick 30-second videos have their time and place. But if your goal is to move your prospect...

Duration:01:10:34

Ep. 126: The 3 Videos Every Business Needs

10/20/2017
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Want to know what the real job of marketers is today? It’s to be attention hackers. No, I don’t mean in some sneaky way. Great marketers understand how to stop their audience in their tracks, and give them just enough information to leave them wanting a bit more. Problem is, most businesses like to overshare and dump all the information they can on their customers. Just like an overstuffed Chipotle burrito, they cram as much as they can into a website, email, or even a video. When you...

Duration:00:42:01

Ep. 125: The 3 Principles To Reclaim Value In The Attention Economy

10/19/2017
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Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be? It’s not because people aren’t watching TV or reading magazines. People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet. We live in an attention economy, where consumer attention is limited and always comes...

Duration:00:48:12

Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News

10/12/2017
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What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories? It’s called newsjacking. If you haven’t heard of it before, newsjacking is when you leverage trending news to elevate your brand’s message. And it doesn’t always have to be news specific to your industry — it can be local and world news, too. It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do)...

Duration:00:43:01

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