Media Unplugged - Inside the Business of Media - Video / Digital-logo

Media Unplugged - Inside the Business of Media - Video / Digital

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From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.
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Location:

San Diego, CA

Description:

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

Language:

English


Episodes

Can Netflix Become HBO Before HBO Becomes Netflix?

10/30/2018
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Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.barrons.com/articles/video-comes-full-circle-as-hbo-prepares-to-tackle-netflix-1539518400 https://radioink.com/2018/10/16/can-radio-survive-without-passion/

Duration:00:37:11

Buzzworthy TV Gets Small: How Choice, Tech, and Attention are Reshaping What We Watch

9/9/2018
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Buzzworthy TV gets small: How choice, tech, and attention are reshaping what we watch. And... Is Netflix GOOD for movie theaters? Plus, rants and raves on Nabisco's questionable response to PETA, The Nike/Colin Kaepernick controversy, "Offline," the online magazine that must be read offline, and the ever-popular news from Wax Museums! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:37:09

How to Blow Up Podcasting

8/12/2018
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How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:53:52

Disney's Mistakes are Costing Star Wars

7/12/2018
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Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:36:40

Are Smartphones Killing Websites?

6/18/2018
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Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119 http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/

Duration:00:36:49

Do Influencers Really Influence Anything?

5/15/2018
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Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:32:07

The End of Authenticity

4/30/2018
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The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:36:21

The Strategy Behind Amazon's Prime Video

4/9/2018
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The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:31:34

Creating Your Own Podcast: A Big Waste of Time?

3/4/2018
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Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:39:18

Long Live Fake Fame!

2/18/2018
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Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:34:27

Inside the Epic Battle for Media's Future

1/29/2018
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Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/ https://www.fastcompany.com/40518124/amazon-go-store-opening

Duration:00:34:27

The Real Story Behind TV's Transformation

1/10/2018
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The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:33:21

Disney to Buy Fox - Now What?

12/15/2017
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What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Silicon Valley parties who turn out to be models hired to impersonate friends, and James Franco's fabulous new movie "The Disaster Artist." Brand...

Duration:00:31:34

How to Survive the Media Apocalypse

12/3/2017
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How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum selfies that have outraged the world. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:30:42

Is the NFL Overexposed?

11/12/2017
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Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:25:01

Is A&E Creating Cultural Brands - or Blowing Smoke?

10/23/2017
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Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Halloween costume becomes controversial and is re-labeled (hint: Nothing). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's...

Duration:00:30:57

Apple's TV Strategy Revealed

10/8/2017
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Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about the people and the making of the movie The Exorcist. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:30:27

Amazon is Promising the NFL what Nobody Else Can

9/16/2017
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Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:33:49

Where is the Business of Podcasting Headed?

9/7/2017
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Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:29:45

6 Second Ads: B.S.? Or the Future?

8/13/2017
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6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in...

Duration:00:31:08