The Psychology of Content Marketing-logo

The Psychology of Content Marketing

Media >

More Information

Location:

United States

Language:

English


Episodes

The Incredible Tale of Kory Webber Part II

8/8/2018
More
The Incredible Tale of Kory Webber Part II You really think I could fit my tale into one sode? Come onnnnnn. You try fitting your whole life story into less than two hours. And I even started with my story when I was in high school. Anyways, here's part two on how I made it to where I am not and why you should never give up on your journey. "Life is not a destination, it is a journey." My pops (plus the bible, he didn't know that)

Duration:00:45:58

The Incredible Tale of Kory Webber Part I

8/8/2018
More
What's your story? Here's mine. This is a tale of a person named Kory Webber, the youngest of six in his family. A family who all start with the letter K and all overcame their personal obstacles to success. Plus who are all amazing teachers, guidance counselors, professors, and athletic trainers. Here is the story of the youngest of them all who sure isn't in education but thought he was going to be. How I learned from my siblings, how I f***** up multiple times in my life. How I went...

Duration:00:39:54

Life is a Journey, Not a Destination

8/4/2018
More
"There is no easy walk to freedom anywhere, and many of us will have to pass through the valley of the shadow of death again and again before we reach the mountaintop of our desires." —Nelson Mandela Are you having trouble finding your purpose in life or creating your own path to success? That sucks. This episode will help you create your own path and use your own imagination again. Because using your imagination (and not Google) is cool. How do you interpret this quote? Share with me at:...

Duration:00:20:14

Take a Shower and Shine Your Shoes

8/4/2018
More
Yolo. I'm back. Shout out to my Dad who passed away in October 2017. "Life is a journey not a destination." Thanks pops. Hey excited to get things rolling again with my podcast. This episode is simply telling you what's up - what my podcast will be all about. No more Psychology of Content Marketing, as I was tired of not being myself and trying to appeal to other audiences. I'm sure not doing that anymore. This is me with no bs. I want to share all of our stories that led us to where we...

Duration:00:06:25

Tips To Win Back Your Brand's Customer Trust - Facebook's "Here Together" Ad

5/14/2018
More
What will you learn during this juicy episode of TPOCM podcast? That I really like MySpace plus so much more. Here’s a list: ◦ List of top 10 viral emotions ◦ How to elicit “happiness,” to increase your content’s social sharing ◦ What Status Quo Bias is, how it is used in today’s marketing, and tips on how you can use it ◦ Breaking down how Facebook is saving face with its most recent ad “Here Together” – what we can learn from its commercial ◦ How you can use all of this juicy info ^^^ to...

Duration:00:18:49

How To Create An "Us Vs. Them" Content Marketing Campaign Using Ingroup Bias

5/13/2018
More
What will you learn during this insightfully unbiased episode of TPOCM? • Tips on how to increase your loyal fanbase using Ingroup Bias in your content • What a Cognitive Bias is • What Ingroup Bias is (also called Ingroup Favoritism) & how it is used in today’s marketing & advertising • How Samsung crushed Apple with its ad “Growing Up” Watch It Now: www.youtube.com/watch?v=R59TevgzN3k Introducing “Why So Biased” A NEW TPOCM segment where we dive in & explore how today’s brands use our...

Duration:00:10:01

How To Create An "Us Vs. Them" Content Marketing Campaign Using Ingroup Bias

5/12/2018
More
What will you learn during this insightfully unbiased episode of TPOCM? • Tips on how to increase your loyal fanbase using Ingroup Bias in your content • What a Cognitive Bias is • What Ingroup Bias is (also called Ingroup Favoritism) & how it is used in today’s marketing & advertising • How Samsung crushed Apple with its ad “Growing Up” Watch It Now: www.youtube.com/watch?v=R59TevgzN3k Introducing “Why So Biased” A NEW TPOCM segment where we dive in & explore how today’s brands use our...

Duration:00:10:01

Tips to Amplify Your Brand’s Online Reputation + Breaking Down Facebook’s Recent Ad “Here Together”

5/11/2018
More
DESIGN THIS PODCAST A NEW LOGO | CONTEST | VISIT KoryWithaK.com to see what you could win! What will you learn during this juicy episode of TPOCM podcast? That I really like MySpace plus so much more. Here’s a list: ◦ List of top 10 emotions ◦ How to elicit “happiness,” to increase your content’s social sharing ◦ What Status Quo Bias is, how it is used in today’s marketing, and tips on how you can use it ◦ Reviewing how Facebook is saving face with its most recent ad “Here Together” – what...

Duration:00:19:47

Tips to Amplify Your Brand’s Online Reputation + Breaking Down Facebook’s Recent Ad “Here Together”

5/10/2018
More
DESIGN THIS PODCAST A NEW LOGO | CONTEST | VISIT KoryWithaK.com to see what you could win! What will you learn during this juicy episode of TPOCM podcast? That I really like MySpace plus so much more. Here’s a list: ◦ List of top 10 emotions ◦ How to elicit “happiness,” to increase your content’s social sharing ◦ What Status Quo Bias is, how it is used in today’s marketing, and tips on how you can use it ◦ Reviewing how Facebook is saving face with its most recent ad “Here Together” – what...

Duration:00:22:40

How Lyft Recently Used a Liter of Cola to Connect With Its Audience - Power of Humor

5/1/2018
More
What will you learn during this outstanding episode of TPOCM? • What the “Pathos” is of the Modes of Persuasion & how its used in today’s marketing • Three Benefits of using humor in your content plans to connect with your audience in creative ways • Trending Content Example: Lyft – How They Used A Liter of Cola To Connect To Its Audience • My personal story of meeting a person that looked like Frank from Shameless on Denver’s 16th street mall with a cardboard cutout of a monkey During...

Duration:00:13:05

Why So Biased? – Tips To Grow Your Brand’s Tribe Using Ingroup Bias

4/19/2018
More
What will you learn during this insightfully unbiased episode of TPOCM? • Tips on how to increase your loyal fanbase using Ingroup Bias in your content • What a Cognitive Bias is • What Ingroup Bias is (also called Ingroup Favoritism) & how it is used in today’s marketing & advertising • How Samsung crushed Apple with its ad “Growing Up” Watch It Now: www.youtube.com/watch?v=R59TevgzN3k Introducing “Why So Biased” A NEW 10 minute or less minisode where we dive in & explore how today’s...

Duration:00:10:19

Tips To Build Brand Trust, Character Authority, & Engage Your Viewers Using Color

4/14/2018
More
• What you will learn during this amazing episode of TPOCM? Almost Too Much. Here's a List: • How to use color to prepare your audience for your brand's message • How to use color to build your audiences trust • Build character authority • Make your viewers more receptive to your message • My first ever AOL screen name I talk about Dr. Robert Cialdini's study from his new (2016) book, "Pre-suasion," which talks about how to prepare your audience to be more engaged with your brand’s message...

Duration:00:17:08

Brand Catchphrases: What We Can Learn From Dilly Dilly

4/11/2018
More
What is your brand's slogan or catchphrase? How can you create a powerful catchphrase like Bud Light's "Dilly Dilly?" In this episode, we discover how Bud Light sparked renewed interest in its brand with the very popular "Dilly Dilly!" catchphrase. In this week's segment of "Why So Biased?" - Where each week, I choose two cognitive biases being used in this week's content example while you also get the opportunity to send me which cognitive biases you think are being used - I am breaking...

Duration:00:23:18

The Pilot

4/11/2018
More
Introducing The Psychology of Content Marketing Podcast! Your weekly mini golf hole-in-one kind of feel podcast for marketers, graphic designers, social media managers, content specialist and really anyone who wants to engage their audience in new and creative ways using the power of Psychology! This episode is simply a bio of who I am (Kory Webber), my experience in marketing, and the value you will receive by subscribing and tuning into TPOCM every week! So Let's get going!

Duration:00:11:21