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Location:

San Francisco, CA

Twitter:

@michaelsb

Language:

English


Episodes

It’s Friday & You Just Dropped Your New Release, Now What Do You Do?

4/12/2019
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You have a marketing plan leading up to your new release, but… do you have a plan on what you are going to do after it is released? Sadly many small labels significantly cut back their marketing efforts once the album is out. It is YOUR job to keep the album alive and active. It […]

Duration:00:10:28

Ari Herstand – Digital Distributors, Spotify Listeners and More!

4/5/2019
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Ari Herstand returns this week and we discussed the following articles: 1. CD BABY, TUNECORE, DISTROKID, AWAL, DITTO…WHO IS THE BEST DIGITAL DISTRIBUTION COMPANY FOR MUSIC https://aristake.com/post/cd-baby-tunecore-ditto-mondotunes-zimbalam-or 2. HOW THIS ARTIST GREW TO 500,000 MONTHLY SPOTIFY LISTENERS WITHOUT PLAYLISTS https://aristake.com/post/500000-spotify-listeners Ari is the author of ‘How To Make It in the New Music Business: Practical […]

Duration:00:44:15

Music, Money & Success in the Music Business with Jeff and Todd Brabec

3/29/2019
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The Insider’s Guide to Making Money in the Music Business is the industry bible and the ultimate guide to making money in the music business. Music is a business of money, contracts, decisions and making the most of every opportunity. To succeed—to make money—to have a career—you have to know what you are doing in […]

Duration:00:44:33

Bob Nalbandian Discusses Band Vs Brand

3/15/2019
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Bob Nalbandian joins us this week to discuss his new documentary Band Vs. Brand. BAND VS BRAND is a feature length documentary film focusing on the current state of the music business and on how “the brand” of a rock group, in many cases, has more power than the band members themselves. Visit Hypebot […]

Duration:00:45:00

Measuring Return on Investment & Defining Success in the Music Business

3/8/2019
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This week we discuss a question sent in by one of our listeners, Ashworth Wiltshire. Ashworth asks, “Can you guys talk about another dirty subject, Return On Investment (as related to the budget).” We added in a discussion on defining success since that is related to ROI. Visit Hypebot for music business news and […]

Duration:00:35:29

Streaming, PledgeMusic, Smart Speakers & Podcasts with Bruce from Hypebot

3/1/2019
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Bruce Houghton from Hypebot.com sits down with us this week. We hit a number of current topics including: the big three record labels making $19 million a day from streaming, the current issues with PledgeMusic and how we might see this ending, smart speakers and the future of podcasting. Rolling Stone article mentioned: https://www.rollingstone.com/music/music-news/musics-big-three-labels-19-million-a-day-from-streaming-798749/ […]

Duration:00:44:44

Do You Understand Your Recording Contract?

2/22/2019
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Mark Tavern joins us this week to discuss his recent article… Blueface Doesn’t Understand His Record Deal. Do You? If you’re an artist, you need to understand what the contracts say and what their implications are. Signing a record deal is a major accomplishment. As an artist, having company support can make your career. But […]

Duration:00:43:57

If You Aren’t Posting Your Pre-Order Link You Need Help With Your Digital Strategy

2/15/2019
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If You Aren’t Posting Your Pre-Order Link You Need Help With Your Digital Strategy. Posting everyday to promote your new release is great, but if you aren’t posting a pre-order link you are making your fans jump through hoops to purchase… make it simple! Visit Hypebot for music business news and insights. www.Hypebot.com If […]

Duration:00:13:38

The Importance of Having a Budget for Your Next Release

2/8/2019
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Nobody likes to talk about money, except how much money are they going to make. This week we discuss that dirty word… BUDGETS! Nobody likes to talk about money, except how much money are they going to make. Well, you need to have a budget, you need to have an idea of how much money […]

Duration:00:31:21

Producer Michael Beinhorn on the Importance of Pre-Production

2/1/2019
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One of only a handful of producers to have two separate recordings debut in Billboard’s Top Ten in the same week The Grammy-nominated music producer Michael Beinhorn has played a pivotal role in the making of many of the top records of the last four decades. Some of his production credits include work on watershed […]

Duration:00:30:35

If You Don’t Understand Video Monetization You Need Help With Your Digital Strategy

1/18/2019
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If You Don’t Understand Video Monetization You Need Help With Your Digital Strategy You need help with your digital strategy if you don’t understand video monetization. How to monetize your videos on Youtube. Who can monetize your videos on Youtube. Visit Hypebot for music business news and insights. www.Hypebot.com If you are interested in speaking […]

Duration:00:16:45

5 Basic Tips: Preparing to Release New Music

1/11/2019
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This week we discuss a article Jay wrote for Soultracks.com, 5 Basic Tips: Preparing to Release New Music Let’s assume that you’ve recorded great music. Pick a focus track. Ask people you trust which song it should be. You’re no longer competing against local artists in your city and state. Today, with partners like Spotify, […]

Duration:00:32:46

Our 2019 Predictions for the Music Business

1/4/2019
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We kick off 2019 with our predictions for the music business for the next year. Visit Hypebot for music business news and insights. www.Hypebot.com If you are interested in speaking with Michael about what he can do to assist with marketing needs message him with the contact form. If you like the podcast I ask that […]

Duration:00:45:19

2018, We Look Back at the Good and the Bad in the Music Industry

12/28/2018
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Last podcast for 2018 and we thought we would look back at the year and comment on things that excited us and things that disappointed us. Plus what are we looking forward to in 2019. Visit Hypebot for music business news and insights. www.Hypebot.com If you are interested in speaking with Michael about what he […]

Duration:00:43:43

Manage All Your Assets and Report Your Setlists Online with Muzooka.com

12/21/2018
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Muzooka is where artists and their teams manage their own media assets across multiple platforms from one central hub. Manage your assets, report your setlists. Muzooka is where artists and their teams manage their own media assets across multiple platforms from one central hub. They also automate the process for live setlist reporting to Performing […]

Duration:00:34:31

Select a Project Manager and Stop Meeting by Committee

12/14/2018
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Don’t get sucked into the hole of wanting everyone around to always be on a phone call, on a email, in a meeting. This week we discuss the pitfalls of holding conference calls and meetings with groups of people and not having a single point of contact who is responsible for managing your project. Don’t […]

Duration:00:29:53

What To Do and Not To Do When Working with a Producer, with Reto Peter

12/7/2018
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Reto Peter who has been actively engineering and producing music for 20 years at prestigious studios. You are going into the studio for the first time with a producer, are you ready? We are joined by Reto Peter who has been actively engineering and producing music for 20 years at prestigious studios in Boston, New […]

Duration:00:43:10

Your New Album is Released in One Week, What Should You Be Doing?

11/30/2018
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What should you be doing a week before your album is released? Michael is flying solo this week as Jay had something come up at the last minute. Today Michael is preparing for his client Jason Becker’s album release on December 7th. So, what should you be doing a week before your album is released? […]

Duration:00:09:24

The Basics of SEO and How to Not Get Scammed

11/16/2018
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We bring the topic of SEO down to a level that we all understand. This week we tackle the topic of SEO, Search Engine Optimization. What is SEO and how is it different than SEM, Search Engine Marketing. What makes up good SEO. What is black hat SEO, what question should you ask a SEO […]

Duration:00:42:11

This Is Not a Marketing Plan for Your Next Release

11/2/2018
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Why it is so important that you have a real plan, not a bunch of tools. Do you have a marketing plan? I have a marketing plan! Do you really have one? A Playlist Is Not A Marketing Plan. A record label is not a marketing plan. A digital distributor is not a marketing plan. […]

Duration:00:29:35