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Driving culture forward, this is HYPEBEAST Radio: a platform for creatives to discuss their journey towards success, lessons learned along the way, and thoughts on the state of culture in realtime.

Driving culture forward, this is HYPEBEAST Radio: a platform for creatives to discuss their journey towards success, lessons learned along the way, and thoughts on the state of culture in realtime.


United States


Anchor FM


Driving culture forward, this is HYPEBEAST Radio: a platform for creatives to discuss their journey towards success, lessons learned along the way, and thoughts on the state of culture in realtime.




Joshua Vides

On the season 7 finale, we sit down with artist, Joshua Vides. Today he is a well-known figure who's monochromatic stencil work can be seen on sneakers, purses, installations, chapels and more. The California native originally started in streetwear where he worked at The Hundreds doing everything from driving the van to West Coast sales representative. While there, he began his own brand CLSC. The brand gained quite the momentum, gaining over couple million in sales, selling at Zumiez and...


Nick Morgenstern of Morgenstern's Finest Ice Cream

Nick Morgenstern is the founder of Morgenstern's Finest Ice Cream, one of New York's most popular ice cream parlors. Founded in 2014, Morgenstern's boasts of the most unique array of 88 home-made flavors from pistachio strawberry pesto and mango chili to french fry and tahini. The parlor also specializes in ice cream sandwiches, cakes, pies and sundaes that also serve at the bar during special hours. Prior to his ice cream days, Nick was a restaurateur and a chef for various Michelin star...


Dre Hayes of The Foundation

Dre Hayes is the Co-Founder of The Foundation, a full service agency that owns, licenses and distributes various fashion brands, home goods, lifestyle and tech accessory brands. Founded in 2007 alongside Co-Founders, Antwain Freeman, Ari Langsdorf and Daniel Yadgard, The Foundation has repped brands from Creative Recreation and Super Sunglasses to current brands like Billionaire Boys Club, Kappa, Marshall Headphones, Polaroid and more. The Virginia Beach native breaks down his successful...


Jessica Washick of Nike

Jessica Washick is a Senior Color Designer at Nike focusing on primarily on Air Force 1's for Men's Footwear. When she's not creating your favorite Nike AF1's (think interchangeable swooshes or double stacked eyestays) by day, she's a professional nail artist by night. Her instagram page gives us a glimpse into her thought process where jelly nails coincide with the AF1's jelly swoosh or her iridescent manicure cross over with the iridescent details on a sneaker. Both careers require...


Mister Cartoon

Mister Cartoon is a tattooist, graffiti artist, muralist, painter, designer, animator and most importantly a legendary artist from Los Angeles whose work stretches over four decades. His work can be seen on the arms of famous rappers, at local basketball games, on the soles of one's feet and more. Born Mark Machado, the Los Angeles native grew up in his father’s print shop where he was exposed to car culture, soul music and graffiti. His work has had an impenetrable mark through multiple...


Aurora James of Brother Vellies

The New York based designer, by way of Toronto, created her cult label Brother Vellies in 2013 after discovering her love for Veldskoen (known as vellies or “desert boots”) during a trip to Africa. Worn by numerous celebrities from Beyonce and Solange to Zendaya, Brother Vellies garnered a cult following, having won the CFDA Fashion Fund in 2015. Rather than a one-to-one model, Aurora created Brother Vellies in hopes to give jobs to local artisans in Africa by collaborating with their...


Salehe Bembury of Versace

Salehe Bembury is Versace's Senior Designer of Men' Footwear and Sneakers. You might recognize one of his famous designs before even realizing he was behind it. From Yeezy's military boot and Cole Haan's LunarGrand shoe to Versace's Chain Reaction sneaker, Salehe boasts of an impressive resume. The Tribeca, New York native grew up surrounded by the arts with a passion for footwear because sneakers allowed a "sense of discovery." In this episode the modern day Renaissance man breaks down his...


Drieke Leenknegt

Drieke Leenknegt is a Global Brand Innovator and Marketing Executive who worked at Nike for twenty years. Her work has been crucial in Nike's early development of Nike Sportswear, Nike Energy Marketing and Nike collaborations to name a few. The Belgium native describes her path to Nike as more "non-linear" in that her career had a more sporadic trajectory, having worked in radio and advertising before landing a role in their communications department. She would eventually work in various...


Kerby Jean-Raymond of Pyer Moss

Kerby Jean-Raymond is the Founder of Pyer Moss and Artistic Director of Reebok Studies. Merging luxe and streetwear, Pyer Moss is the mens-and womenswear label changing the fashion industry by storm. Since 2013, Pyer Moss has had an impenetrable force gaining favor from notable celebrities, winning the CFDA Fashion Fund Prize, being named Forbes 30 under 30 and Times Next 100 List and much more. Despite his wild success, Kerby admits that his journey was riddled with failed investor...


Edson Sabajo & Guillaume “Gee” Schmidt of Patta

For our Season 7 opener, Jeff sits down with Edson Sabajo and Guillaume "Gee" Schmidt, Co-Founders of Dutch streetwear brand Patta. For the past 15 years, they've built a cult following where they've pioneered the movement of streetwear becoming architects for other upcoming brands to make way. Started in 2005, the two met working at popular vinyl store, Fat Beats, where they bonded over their love of hip-hop. The two eventually turned their hobby into a business and began traveling to...


Special Ep: Behind the Baller Podcast with Ben Baller

As Business of HYPE preps for season 7 in the coming new year, we wanted to bring your attention to another podcast, Behind the Baller Podcast with Ben Baller: http://behindtheballerpod.com/. Previously, jeff interviewed the famed jeweler on an episode of Business of HYPE: https://hypebeast.com/2018/8/ben-baller-jeweler-life-story-interview-jeff-staple-busines-of-hype-episode-15 where he thoroughly discussed his tumultuous journey from music management all the way to becoming the go-to...


The Making of Business of HYPE

On the heels of its seventh season, the team behind Business of HYPE wanted to take advantage of this seasonal break to offer some insight into how each episode is produced. What most may not know is that our team consists of members situated all over the States, each having their own respective jobs. So what may seem like a casual conversation between two creatives in front of a microphone, takes much more detailed work behind-the-scenes. Our traveling host, jeffstaple, also runs his own...


ICYMI: Melody Ehsani Tells Us How She Broke Into Streetwear’s Infamous Boys’ Club

While Business of HYPE currently takes a seasonal break, revisit our episode with Melody Ehsani from season 1 (ICYMI: in case you missed it). The designer, known for her namesake label, is known for her infectious designs ranging from jewelry, clothing, accessories and frequented sneaker collaborations. Since this interview was recorded (nearly a year and half ago), much has happened to Melody. She's opened a second store in New York, launched a collaboration with Serena Williams and Lauryn...


adidas MakerLab Event Live at Brooklyn Creator Farm

With season 6 under wraps, we bring you a special bonus episode as we prep for season 7. In this episode, jeffstaple sat down with three innovative footwear designers around the globe—Helen Kirkum, Shun Hirose of RECOUTURE and Alex Nash—and is later joined by adidas’ MakerLab Creative Director, Jose Cabaco, Senior Director of Digital Strategy, Tareq Nazlawy and adidas Statement Creative Director, Yohan Ham. Part of the brand's new initiative called MakerLab, the three designers were invited...


Joe Freshgoods

Joe "Freshgoods" Robinson is a designer from Chicago whose quirky collaborations and pun-intended designs have garnered him a cult following. His brick & mortar store, Fat Tiger:http://www.fattigerworkshop.com/, is a creative space that hosts pop-ups, workshops and sells an amalgamation of clothes made by various designers. In the past few years Joe has traveled the world showcasing pop-ups for his brand Joe Freshgoods:https://joefreshgoods.com and Don't Be Mad:https://www.dont-be-mad.com/...


Rob Cristofaro and Treis Hill of Alife

Rob Cristofaro is the Co-Founder of Alife and Treis Hill is the Partner and General Manager of Alife. An all-in-one footwear, art, streetwear store also serving as a creative agency, the brand has been a forerunner in the streetwear industry, laying the foundation for the DNA of "hype" before "hype" was a thing. Twenty years ago, Alife was founded by Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro, the group met working together at Sportswear International, what was then...


Miguel McKelvey of WeWork

Earlier in the year, jeff sat down with the Co-Founder and Chief Culture Officer of WeWork, Miguel McKelvey. What started as a single office in New York to now being located in 100 cities globally, the former architect details how he built his massive company. Despite current shortcomings, he stresses that WeWork was founded upon the “fundamental human need for connection” and shares its foundational beliefs on creativity, collaboration and connection. As always, thank you for tuning into...


Christina Paik

Christina Paik is a photographer who's worked with a major labels from Stüssy and Kith to Off-White and Comme des Garçons and plenty more. While she's made a name for herself in fashion, Christina is also a fine art photographer, consultant, stylist and influencer. Her body of work constantly pushes the boundaries of where photography can go and challenges viewers to observe through a different perspective. In this episode she reflects on her long-standing career, her complex relationship...


Liz Beecroft

Liz Beecroft is a psychotherapist and licensed master social worker currently focusing in foster care who was recently chosen for Nike’s “NYC By You” sneaker design contest. With a stylish Instagram that integrates fashion, footwear and mental health awareness, she's trying to break stigmas and create transparent dialogue for today's youth. In this episode she discusses balancing social work with her streetwear interests, breaking social stigmas about feelings and the process behind her "In...


Mike Cherman, Jeanne Grey and Scott Patt

Mike Cherman is a designer and founder of Chinatown Market. Jeanne Grey is an influencer and founder of GREYLAYERS and Scott Patt is an artist and Chief Creative Officer of Cole Haan. In this intimate, live recording inside Cole Haan’s Soho location, jeffstaple discusses how each of these three entrepreneurs created their own unique paths to success. Joined together by their hustle and hard work, all three have managed to turn their passions into long-standing careers. Mike and Jeanne are...