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Music Growth Talks: Podcast for Musicpreneurs

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MGT123: How To Clear Your Mixtape, Remix, Or DJ Mix – Stephen White (Dubset)

Stephen White, who served as the President at Gracenote from 2012-2014, is now the CEO of Dubset, an innovative music marketplace for DJs, artists, labels, publishers, and distributors. Dubset gets mixtapes, remixes and DJ sets the licenses they need to be distributed on streaming platforms like Spotify and Apple Music, and hence monetized. On this Music Growth Talks episode, Stephen talked about Dubset's history (some of you may still remember it as a place to host your DJ mixes),...


MGT122: How To Collect Your Publishing Royalties – Mandy Aubry (Songtrust)

Mandy Aubry is a director of Global Business Development and Client Relations at Songtrust. Once named a "Top Music Startup" by Billboard, Songtrust now powers the publishing administration technology for over 150,000 songwriters and 20,000 music publishers worldwide, as well as more than 1 million copyrights. One out of every five new songwriters in the US use the Songtrust platform today, and the number seems to be growing steadily. As you will hear, Mandy has a fascinating music industry...


MGT121: Developing A Highly Engaged Fan Base Through Video – iLLvibe

iLLvibe is an acclaimed hip hop artist from Toronto, Canada, who also runs a lyric video company, He came on our radar after speaking at Future Music Forum in Barcelona, where he hosted a session called "The Importance of Musicians/Artists Thinking Like Content Creators". As someone who creates a lot of high-quality content for himself and others, Illy had much to say on this Music Growth Talks episode. He gave examples of when lyric videos come particularly handy, explained...


MGT120: Know And Engage Your Audience Directly With An LED Wearable – Betsy McHugh (Hurdl)

Betsy McHugh is the Founder and Chief Product Officer at Hurdl, pioneering "the next generation of fan-based marketing" at live events (the statement which we endorse). Event attendees get an LED wristband upon entering a venue, which can then be activated via SMS to answer a short set of questions. Those who choose to answer survey in turn become a part of the light show, get special offers, merch deals, and any other incentives determined by the artist's team. The Nashville-based startup...


MGT119: Discover The Radio Airplay You Didn't Know You Had – Jesper Skibsby (WARM)

Jesper Skibsby's life journey has taken him from working at a sea shipping company in Denmark to "shipping" a music tech startup, which is now the most accessible platform for tracking radio airplay. WARM, standing for World Airplay Radio Monitor, claims to be the first large-scale airplay monitoring service built specifically to serve individual musicians. On this Music Growth Talks episode Jesper explained the technology behind WARM, and how they manage to track song plays even on small...


MGT118: Insights From 2018 DIY Musician Conference – Kevin Breuner (CD Baby)

Kevin Breuner, CD Baby’s VP of Marketing, is back to the Music Growth Talks podcast to talk about this year's DIY Musician Conference, which took place in Nashville on August 24-26th 2018. On this episode, recorded a couple days after the event, Kevin explained what DIY means for a music artist nowadays, shared encouraging stats on musicians' royalties growing thanks to streaming, discussed the importance of understanding how platforms like Spotify and YouTube work to get the most out of...


MGT117: Peeking Inside A Box Of Growth Tools – Chris Tanner (Spektrol)

As a musician and a record label executive, Chris Tanner has gone through the challenges all indie artists face when marketing their music online. Equipped with programming skills and frustrated by the lack of simple solutions for their promotional needs, Chris and his business partner Greg Ashburn started working on a set of scripts for their own projects. The two musicpreneurs quickly saw a huge potential and demand in what Chris was developing, and so Spektrol was born – a collection of...


MGT116: The Stories We Don't Talk About – Phillip Ryan Block

Phillip Ryan Block has been involved in a range of jobs, from sales to investment consulting, prior to pursuing his dream and launching the Independent Ear record label. The imprint is a "testament of his abilities to analyze, predict, project, produce and then change it all up when one business model doesn’t fit the next," according to Mr. Block's bio. As a prove to the latter statement, Ryan recently turned Independent Ear into one of the world's first non-profit labels. An experienced...


MGT115: 5-Phase Plan For Making Money At Every Gig You Play – Greg Wilnau

Greg Wilnau is the founder of Musician Monster, where he teaches independent artists how to brand themselves and earn sustainable income through live shows, among other music marketing and business topics. Two years ago Greg and his wife sold their house in Florida to start travelling the world and working remotely full-time. On this Music Growth Talks episode, Greg talked about his new lifestyle and finding the reason he was not making money with his own band, and how he acted upon the...


MGT114: Finding Or Becoming An Artist Manager – Jamie New Johnson (SmartistU)

Jamie New Johnson is a retired artist manager, author, and educator from Toronto, who started her music industry career planning educational workshops with some of North America’s top artist managers. She then moved on to manage internationally touring artists independently, before shifting her focus back to education and starting Smartist University a.k.a. SmartistU (formerly Smart Band Management). SmartistU is a resource built for aspiring artist managers, self-managed artists, and...


MGT113: The Rediscovered Power Of An Indie Label – Tom Sarig (AntiFragile Music)

Tom Sarig is a music business veteran of over two decades, who has helped a number of acclaimed music artists sell millions of records, either as their manager or as a label A&R, in genres ranging from electronic to rock, pop, and hip hop. Prior to launching the AntiFragile Music label, Tom has run Esther Creative Group, where he's managed the careers of artists such as Lou Reed, Bryan Ferry/Roxy Music, Rickie Lee Jones, CAKE, Against Me!, Blonde Redhead, and many others. For the 11 years...


MGT112: Promote Your Band By Promoting A Brand – Nathan Hanks (Music Audience Exchange)

Nathan Hanks is the Founder and CEO of Music Audience Exchange (MAX), a company whose mission is to connect brands and artists "to engage fans together". MAX has built a platform for brands to reach their target audiences through "breakthrough" artists, who have growing and loyal fanbases yet who may not be signed to a major label, or selling out stadiums. This new model helps brands reach potential customers in a more authentic and human way, while allowing artists to grow their careers...


MGT111: The Man Behind In-Store Playlists That Reach 150M People Per Day – Danny Turner (Mood Media)

Danny Turner is a Global Senior Vice President of Creative Programming at Mood Media. Danny has over 25 years of experience in the industry, including helping launch XM Satellite Radio, or creating programs for the likes of Starbucks, MTV, VH1, United Airlines, and Oprah. At Mood Media (a company which acquired Muzak, the inventor of background music), Danny and his team of over 65 music curators design custom playlists for some of the biggest brands, like Target, CVS, McDonald's, Whole...


MGT110: The Most Important Live Music App You've Never Heard Of – Shawn Wilson

Muzooka is a free app allowing artists and their teams to manage their media assets across various platforms, such as festival, venue, or ticketing websites (i.e. no more ancient photos and outdated bios), as well as to report setlists to performing rights organizations for proper distribution of live performance royalties. On this Music Growth Talks episode, Muzooka's founder and CEO Shawn Wilson shared his story of building a product based on real needs of the industry, and explained in...


MGT109: The Things You Wish You Knew Before Joining The Music Industry – Elroy 'Spoonface' Powell

Elroy "Spoonface" Powell (Spoon) is a British voice artist, actor, music publisher and social entrepreneur. After achieving international success as the voice behind a Black Legend hit, "You See The Trouble With Me", he experienced all possible ups and downs the music industry has got to offer. He shares his experience in a new short book he wrote, to offer fellow artists and musicpreneurs support with a focus on balance and wellness. On this Music Growth Talks episode, Spoon talked about...


MGT108: Building A Healthy And Productive Music Career – Suz Paulinski

Suz Paulinski is "a mindset coach for musicpreneurs", helping musicians and other music industry professionals reach their goals with custom time management solutions. Suz wrote and published The Rock/Star Life Planner, a tool for creatives to find focus in their daily lives. On this Music Growth Talks episode, Suz shares her journey from working at major record labels (and hating it), to getting a masters in psychology and becoming the Rock/Star Advocate. We talk about musicpreneurs having...


MGT107: Musicians Marketing Themselves Like Tech Products – Cherie Hu

Cherie Hu is a music tech columnist for Billboard and Forbes, who also contributes to publications like Music Ally, Cuepoint, Inside Arts and the Harvard Political Review. A musician passionate about technology, Cherie has written numerous impactful pieces about technology in the music industry. Her work was acknowledged at the Reeperbahn Festival last year, where she got the Music Business Journalist of the Year award. On this Music Growth Talks episode, Cherie comments on her Forbes...


MGT106: A Story Of An American Hip Hop Artist Travelling To North Korea To Play Hockey – Alex Frecon

Alex Frecon is a hip hop artist and a media producer turned copywriter from Minneapolis. With many funny and experimental projects behind his back, the biggest one so far is a trip Alex made in March 2017... The trip was to North Korea. To play hockey against the North Korean Men's National Hockey Team. Alex brought his GoPro along for the ride, and created a video about the trip. Listen to this Music Growth Talks episode to find out more about Alex' experience in North Korea and how it...


MGT105: The AI Tool Label A&R Use To Sign Artists – Sony Theakanath (Asaii)

Sony Theakanath is the CEO and Founder of Asaii, an automated machine learning lead generation A&R platform serving record labels, Fortune 500, booking and promoting agencies. Coming from Apple, Facebook, Uber, Salesforce, and Yelp, Asaii's team has built a product which focuses on in-depth analysis and prediction, instead of simply aggregating data across multiple sources. On this Music Growth Talks episode, Sony talked about their Discover and Track products, currently in private beta,...


MGT104: Baby Steps Towards A Successful Music Career – Ariel Hyatt

🔓 Get your free physical copy of Ariel's "Crowdstart" book at Ariel Hyatt is one of the world's leading music marketing experts, and has been running the Brooklyn-based Cyber PR for over 20 years. Ariel has worked with hundreds of creatives and entrepreneurs, spoken at more than 75 conferences in 12 countries, and written four books about social media. On this Music Growth Talks episode Ariel exclusively revealed a free giveaway of her latest book, "Crowdstart: The...