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Music Growth Talks: Podcast for Musicpreneurs

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Location:

United States

Language:

English

Contact:

1(347)848-1373


Episodes

MGT131: Defining Your Music Brand – Greg Wilnau

6/3/2019
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Greg Wilnau is the founder of Musician Monster, where he teaches independent artists to succeed in the music business, with the focus on branding and earning sustainable income through live shows. In his second appearance on Music Growth Talks, Greg focused exclusively on branding. He listed three steps to defining a music brand, explained the importance of understanding how you want to impact others and why traditional branding doesn't work well for music, and showed how artists can...

Duration:00:39:29

MGT130: How To Register Your .MUSIC Domain Name – Constantine Roussos (DotMusic)

5/20/2019
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After a decade of fighting for the rights to the .MUSIC top-level domain, alongside other applicants like Google and Amazon, DotMusic's application for the registry prevailed in April 2019. .MUSIC is now a community-based domain name extension, supported by thousands of the most influential music organizations worldwide, representing over 95% of global music (probably including yours). Constantine Roussos, the founder and CEO of DotMusic, shared with us the complicated history of the...

Duration:00:41:11

MGT129: AI Generative Music And Producers' Future – Alex Kochetkov (Mubert)

4/23/2019
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Alexey Kochetkov is the CEO and founder of Mubert, an AI generative music app. Mubert's algorithm creates unique audio streams from samples and loops uploaded by various electronic music producers. Each such stream is an infinite 'live' track that is constantly changing in real time. Listeners of the mobile app can choose from channels based on genres (e.g. Chill, Dub Techno, Hip Hop, House) and actions (e.g. Focus, Work, Sleep, Relax). On this Music Growth Talks episode, Alex talked about...

Duration:00:29:23

MGT128: Fake It Till You Make It, Or How Not To Become A Con Artist – Aaron Bethune

4/1/2019
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Aaron Bethune, the author of “Musicpreneur: The Creative Approach to Making Money in Music” and founder of Play It Loud Music, Above the Noise and JAM, is back to Music Growth Talks. Listen to episodes #29 and #80 for more on Aaron. This episode starts with the discussion of a blog post Aaron wrote about last year's scandal around the LA metal band Threatin, who faked their whole online presence to land a European tour no one attended, which led to the promoters exposing the band...

Duration:01:04:28

MGT127: Getting A Second Pair Of Ears For Your Music – Matty Harris

3/11/2019
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Matty Harris is a music producer, mixing and mastering engineer from Boston, now based in LA. After touring with bands as a drummer as early as at the age of 14, he studied Music Production and Engineering at Berklee College of Music. Since then, he has worked on numerous records for Atlantic, RCA, WB, Sammy Adams, A$AP Rocky, and many more. He worked on the Grammy Award-winning song “Stronger” by Kelly Clarkson and won the 2008 Boston Music Award for Best Hip-Hop Engineer and Producer. On...

Duration:00:24:53

MGT126: Getting Work As A Freelance Musician – Elmo Lovano (Jammcard)

2/18/2019
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Elmo Lovano is a professional drummer, musical director, producer and founder of Jammcard, the invite-only music professionals network. Dubbed a "LinkedIn for musicians" by Forbes, Jammcard is currently available in Los Angeles, Nashville and Atlanta. Even if you don't have an account on the platform, there is a lot to learn from the educational content Elmo has been putting out on Jammcard. He interviews some of the world's most successful freelance musicians for backstage stories, gear...

Duration:00:41:41

MGT125: Make Money And Reach New Fans Through Your Lyrics – Darryl Ballantyne (LyricFind)

1/28/2019
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Darryl Ballantyne is the founder and CEO of LyricFind, the global leader in lyric licensing. The Toronto-based company handles the vetting, licensing, and royalty splits and payments when lyrics are displayed in Google Search, Apple Music, Amazon, Shazam, Pandora, Deezer, and many more platforms and services. LyricFind works with over 5,000 publishers around the world to ensure that songwriters and rights holders are paid when their lyrics are shown. On this Music Growth Talks episode,...

Duration:00:28:12

MGT124: Success In Music C.R.A.S.H. Course – Rich Redmond

1/7/2019
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Rich Redmond is an influential drummer, having toured and recorded with the likes of Ludacris, Kelly Clarkson, Bryan Adams, Joe Perry, Chris Cornell, and dozens of others. As the drumming powerhouse behind Grammy-nominated Jason Aldean, Rich has recorded 23 #1 singles with sales over the 10 million mark. Also a successful entrepreneur, speaker, educator, and an actor, Rich truly knows how to laser focus on his goals and to be one of the most prolific people in the business. On this Music...

Duration:00:35:32

MGT123: How To Clear Your Mixtape, Remix, Or DJ Mix – Stephen White (Dubset)

12/10/2018
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Stephen White, who served as the President at Gracenote from 2012-2014, is now the CEO of Dubset, an innovative music marketplace for DJs, artists, labels, publishers, and distributors. Dubset gets mixtapes, remixes and DJ sets the licenses they need to be distributed on streaming platforms like Spotify and Apple Music, and hence monetized. On this Music Growth Talks episode, Stephen talked about Dubset's history (some of you may still remember it as a place to host your DJ mixes),...

Duration:00:25:16

MGT122: How To Collect Your Publishing Royalties – Mandy Aubry (Songtrust)

11/26/2018
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Mandy Aubry is a director of Global Business Development and Client Relations at Songtrust. Once named a "Top Music Startup" by Billboard, Songtrust now powers the publishing administration technology for over 150,000 songwriters and 20,000 music publishers worldwide, as well as more than 1 million copyrights. One out of every five new songwriters in the US use the Songtrust platform today, and the number seems to be growing steadily. As you will hear, Mandy has a fascinating music industry...

Duration:00:41:32

MGT121: Developing A Highly Engaged Fan Base Through Video – iLLvibe

11/12/2018
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iLLvibe is an acclaimed hip hop artist from Toronto, Canada, who also runs a lyric video company, LyricVids.com. He came on our radar after speaking at Future Music Forum in Barcelona, where he hosted a session called "The Importance of Musicians/Artists Thinking Like Content Creators". As someone who creates a lot of high-quality content for himself and others, Illy had much to say on this Music Growth Talks episode. He gave examples of when lyric videos come particularly handy, explained...

Duration:00:34:53

MGT120: Know And Engage Your Audience Directly With An LED Wearable – Betsy McHugh (Hurdl)

10/22/2018
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Betsy McHugh is the Founder and Chief Product Officer at Hurdl, pioneering "the next generation of fan-based marketing" at live events (the statement which we endorse). Event attendees get an LED wristband upon entering a venue, which can then be activated via SMS to answer a short set of questions. Those who choose to answer survey in turn become a part of the light show, get special offers, merch deals, and any other incentives determined by the artist's team. The Nashville-based startup...

Duration:00:29:27

MGT119: Discover The Radio Airplay You Didn't Know You Had – Jesper Skibsby (WARM)

10/1/2018
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Jesper Skibsby's life journey has taken him from working at a sea shipping company in Denmark to "shipping" a music tech startup, which is now the most accessible platform for tracking radio airplay. WARM, standing for World Airplay Radio Monitor, claims to be the first large-scale airplay monitoring service built specifically to serve individual musicians. On this Music Growth Talks episode Jesper explained the technology behind WARM, and how they manage to track song plays even on small...

Duration:00:41:53

MGT118: Insights From 2018 DIY Musician Conference – Kevin Breuner (CD Baby)

9/17/2018
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Kevin Breuner, CD Baby’s VP of Marketing, is back to the Music Growth Talks podcast to talk about this year's DIY Musician Conference, which took place in Nashville on August 24-26th 2018. On this episode, recorded a couple days after the event, Kevin explained what DIY means for a music artist nowadays, shared encouraging stats on musicians' royalties growing thanks to streaming, discussed the importance of understanding how platforms like Spotify and YouTube work to get the most out of...

Duration:00:31:35

MGT117: Peeking Inside A Box Of Growth Tools – Chris Tanner (Spektrol)

9/3/2018
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As a musician and a record label executive, Chris Tanner has gone through the challenges all indie artists face when marketing their music online. Equipped with programming skills and frustrated by the lack of simple solutions for their promotional needs, Chris and his business partner Greg Ashburn started working on a set of scripts for their own projects. The two musicpreneurs quickly saw a huge potential and demand in what Chris was developing, and so Spektrol was born – a collection of...

Duration:00:49:30

MGT116: The Stories We Don't Talk About – Phillip Ryan Block

8/20/2018
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Phillip Ryan Block has been involved in a range of jobs, from sales to investment consulting, prior to pursuing his dream and launching the Independent Ear record label. The imprint is a "testament of his abilities to analyze, predict, project, produce and then change it all up when one business model doesn’t fit the next," according to Mr. Block's bio. As a prove to the latter statement, Ryan recently turned Independent Ear into one of the world's first non-profit labels. An experienced...

Duration:00:40:34

MGT115: 5-Phase Plan For Making Money At Every Gig You Play – Greg Wilnau

8/6/2018
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Greg Wilnau is the founder of Musician Monster, where he teaches independent artists how to brand themselves and earn sustainable income through live shows, among other music marketing and business topics. Two years ago Greg and his wife sold their house in Florida to start travelling the world and working remotely full-time. On this Music Growth Talks episode, Greg talked about his new lifestyle and finding the reason he was not making money with his own band, and how he acted upon the...

Duration:00:39:02

MGT114: Finding Or Becoming An Artist Manager – Jamie New Johnson (SmartistU)

7/16/2018
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Jamie New Johnson is a retired artist manager, author, and educator from Toronto, who started her music industry career planning educational workshops with some of North America’s top artist managers. She then moved on to manage internationally touring artists independently, before shifting her focus back to education and starting Smartist University a.k.a. SmartistU (formerly Smart Band Management). SmartistU is a resource built for aspiring artist managers, self-managed artists, and...

Duration:00:42:30

MGT113: The Rediscovered Power Of An Indie Label – Tom Sarig (AntiFragile Music)

7/4/2018
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Tom Sarig is a music business veteran of over two decades, who has helped a number of acclaimed music artists sell millions of records, either as their manager or as a label A&R, in genres ranging from electronic to rock, pop, and hip hop. Prior to launching the AntiFragile Music label, Tom has run Esther Creative Group, where he's managed the careers of artists such as Lou Reed, Bryan Ferry/Roxy Music, Rickie Lee Jones, CAKE, Against Me!, Blonde Redhead, and many others. For the 11 years...

Duration:00:52:34

MGT112: Promote Your Band By Promoting A Brand – Nathan Hanks (Music Audience Exchange)

6/18/2018
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Nathan Hanks is the Founder and CEO of Music Audience Exchange (MAX), a company whose mission is to connect brands and artists "to engage fans together". MAX has built a platform for brands to reach their target audiences through "breakthrough" artists, who have growing and loyal fanbases yet who may not be signed to a major label, or selling out stadiums. This new model helps brands reach potential customers in a more authentic and human way, while allowing artists to grow their careers...

Duration:00:40:57