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The Indie Playbook

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Location:

United States

Twitter:

@Gen_Erik

Language:

English

Contact:

503-347-8045


Episodes

Media Mastermind Justin Hunte- Create Your Own Path

3/27/2018
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Justin Hunte is the Head of Video Production & Development for Ambrosia For Heads, and Director of Content and Strategic Marketing at Empire Distribution. Formerly Editor-in-Chief of HipHopDX, Hunte is the architect behind DX's video platform and creator of popular series, #DXBreakdown. Hunte's also a weekly contributor to Shade45's All Out Show on SiriusXM. In 2017, he participated in a debate at the prestigious Oxford Union on whether Kanye West is more relevant than William...

Duration:01:59:40

KXNG Crooked (Crooked I)- Winning Through Hard Work and Creativity

1/24/2018
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KXNG Crooked (AKA Crooked I) is one of Hip-Hop's all-time most respected lyricists. Suge Knight once hailed him as the next Tupac Shakur, and years later Eminem signed his group Slaughterhouse (with Joe Budden, Royce da 5'9", Joell Ortiz) to Shady Records. But that doesn't even begin to explain Crooked's foresight and brilliance. Crooked built one of Hip-Hop's first online followings with the release of his Hip-Hop Weekly Series in 2007, releasing a new track every week for a year, and...

Duration:01:24:09

Film Producer Gary Ousdahl- The Making of Warren G's "G-Funk" Documentary

12/20/2017
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Gary Ousdahl is the Owner and Manager of Advanced Management. He recently produced the upcoming Warren G documentary “G-Funk”, which premiered at SXSW this past March and will be released in early 2018. Previously, Gary worked as an agent at William Morris. He also worked side by side with the prolific Tyler Perry almost every day from 2008-2010. Gary is a master networker and dot connector, and he shares some of the methods that have helped him succeed as a film producer, manager, and...

Duration:00:53:46

A&R Michael Chehadé- Realizing the Value in Yourself

12/14/2017
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Michael Chehadé is currently the Director of A&R and Creative Director with the Adler Music Group. Previously, he managed radio/ TV personality DJ Skee as well as Dash Radio. Chehadé was also a producer at Skee TV, which aired on Access and Fuse TV. Additionally, Michael is a known tastemaker, championing and promoting many of your favorite artists before the general public becomes aware of their music. Life has brought him a number of ups and downs, but his faith has been his driving...

Duration:01:49:31

Musician Adam Hamilton- From L.A. Guns to Vanilla Ice to William Shatner

12/7/2017
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Adam Hamilton is an accomplished, well-rounded musician who was discovered by C.C. Deville from Poison, and was the former bass guitarist for L.A. Guns. He's worked with everyone from Angie Stone to Vanilla Ice to William Shatner, who he continues to work with on a regular basis. Hamilton also owns and operates Palm Ranch Studios in LA. Additionally, Adam has an endless list of film and TV credits, as his music has appeared everywhere from The Bourne Identity to Saturday Night Live to The...

Duration:00:56:15

Music Entrepreneur Dame Ritter- Always Focus on Your Fans

11/28/2017
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Dame Ritter is best known as the co-founder of the successful Indie Hip-Hop label Funk Volume (Hopsin, Dizzy Wright, Jerren Benton). After the dissolution of the label, Dame founded the Music Entrepreneur Club, a music business educational platform. Dame also continues to work with a select group of artists, including Dizzy Wright and their Still Movin' Movement. After all of his accomplishments, Dame continues to keep striving for more success, and both his persistence and business...

Duration:01:01:01

Tastemaker Jen Deleon- Sacrificing Money for Your Own Happiness

11/21/2017
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Jen Deleon is a perfect example of the Indie Playbook lifestyle. She has proven her willingness to sacrifice money for her happiness in order to follow her dreams. She inspires a number of people daily through video content that allows her fans honest access into her personal and professional life. Jen has also accomplished a great deal in the music industry, as an interviewer, personality, publicist, consultant, agent, and tastemaker, and it's obvious that she is only beginning. When Jen...

Duration:01:43:09

Agent Jamie Adler- The Importance of Taking Risks and Helping Others

11/15/2017
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Jamie Adler has become a powerful force in the Hip-Hop world, but it wasn’t always that way. Born into a rock n’ roll family as the younger brother of Guns n’ Roses co-founder and original drummer Steven Adler, Jamie initially utilized his family connections to secure a position as a rock agent. Jamie went onto work with rockers Flock of Seagulls, Wang Chung, Motorhead, and Danzig, and eventually R&B and Hip-Hop artists Tyrese, Bobby Brown, Ol Dirty Bastard, and Guru from Gangstarr. Adler...

Duration:01:13:27

Artist/ DJ Hanif Wondir- Have Faith in Your Own Perspective

11/9/2017
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Hanif Wondir is a multi-talented artist, DJ, and graphic designer. He was voted “Best Club DJ” by readers of the Monterey County Weekly six times out of the last seven years. He is also the official DJ of the prestigious Pebble Beach Food & Wine Festival. Hanif has toured the country and regularly performs up and down the west coast. Because Hanif has made a living solely from his art for over ten years, he has great advice for all of you artists aspiring to support yourselves doing what...

Duration:01:19:51

Stance Socks's Albie Rosario- Just Be Good to People

11/1/2017
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Albie Rosario is the Men’s Lifestyle Marketing Director at Stance Socks, which is currently one of the most cutting edge, forward thinking clothing brands in the game. You’ve probably seen a number of their incredible artist collaborations, including Tupac, A Tribe Called Quest, Michael Jackson’s Thriller, and many more. In this episode, Albie takes us through his journey from DJing parties to his beginnings at LRG to his time at The Hundreds to his current role at Stance. We wanted to...

Duration:00:48:48

Entrepreneur Josh Levine- Finding Your Own Style of Leadership

10/26/2017
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Josh Levine is yet another Indie Playbook guest with a wide range of experience in the music industry. Beginning as a journalist at the Source, XXL, Vibe, and URB among others, Josh went on to manage WC from The Westside Connection, and eventually created his own lane in the exciting world of culture-marketing. Many of you remember the Scion campaign that Josh created for Toyota, targeting a younger demographic through activations in nightlife, DJ, art, and street culture. Levine is...

Duration:01:32:09

Talent Buyer and Manager Thomas Cussins- Why Mistakes are Crucial to your Success

10/19/2017
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Thomas Cussins is the co-founder of Ineffable Music Group, a company which manages the careers of Collie Buddz, Hieroglyphics, Stick Figure (who is personally managed by Thomas), and many more. Cussins is also the Head Talent Buyer for the Catalyst in Santa Cruz, CA, the Mystic Theatre in Petaluma, CA, The Cornerstone in Berkeley, CA, and the Fremont Theater in San Luis Obispo, CA. He also produces the Levitate Music festival just outside of Boston, MA. We conducted this interview live...

Duration:01:13:51

Creed Bratton- Never Stop Believing in Yourself

10/11/2017
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Creed Bratton is the lovable enigmatic old man from the hit TV show The Office, known for some of the show's funniest one-liners. What fewer people know is that Creed also co-founded The Grass Roots, and was a huge rock star in the late sixties and early seventies. For over four years, Creed and I have worked together very closely, traveling and playing shows all over the country, and I’ve been fortunate enough to get a rare glimpse into the real Creed, a passionate, caring, hilarious, and...

Duration:01:38:14

Journalist Soren Baker- A Love for Hip-Hop Created a Lifetime of Opportunities

10/5/2017
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Soren Baker is an incredibly respected journalist in the world of Hip-Hop. After years of writing and interviewing numerous rap legends, he went on to become the editor at The Source magazine, which was the bible for all of us Hip-Hop heads growing up. More recently, his online channel Unique Access Entertainment has surpassed one million views on YouTube. As you’ll see, Soren is also a true Hip-Hop scholar, historian, and fan. Find out how Soren’s love for Hip-Hop culture and rap music...

Duration:01:39:41

The Indie Playbook - Artist Slimkid3 (Part 1)

9/19/2017
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Tre Hardson AKA Slimkid3 is an MC, DJ, and Producer, best known for his work as a founding member of the groundbreaking Hip-Hop group The Pharcyde (Passin' Me By, Drop, Runnin). Tre is also a black belt in Taekwondo, and teacher of meditation and hip-hop. Tre discusses the legacy of The Pharcyde, and the important role of creativity in establishing their identity.

Duration:01:13:00

Promoter Sean Healy- Can Artists Benefit from Paying to Play Shows?

9/11/2017
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Episode 2 features special guest Sean Healy, owner of Sean Healy Presents, one of the largest independent concert promotions companies in the country. SHP operates out of Los Angeles, and the company promotes shows all over the west coast, as well as Chicago, NYC, and more. Healy has also been a controversial figure, due to his use of the pay to play method, or as he prefers to call it "pre-sale tickets". We discuss why Sean’s business model works for him, and he names 5 superstar...

Duration:01:11:27

Manager Steve Lobel - Part 2 - How loyalty, integrity and hard work leads to longevity in the music business

9/1/2017
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Steve Lobel is a legend in the hip-hop game. After getting introduced to the music business by the late great Jam Master Jay from Run-DMC, Steve went on to become one of hip-hop’s most recognizable managers. Currently, Lobel manages the legendary group Bone Thugs-n-Harmony and super producer Scott Storch, who has worked with The Roots, Dr. Dre, Fat Joe, and many more. Steve blesses us with a ton of great stories and advice, including lessons learned from Russell Simmons, Lyor Cohen, and...

Duration:00:51:30

Manager Steve Lobel - Part 1 - How loyalty, integrity and hard work leads to longevity in the music business

9/1/2017
More
Steve Lobel is a legend in the hip-hop game. After getting introduced to the music business by the late great Jam Master Jay from Run-DMC, Steve went on to become one of hip-hop’s most recognizable managers. Currently, Lobel manages the legendary group Bone Thugs-n-Harmony and super producer Scott Storch, who has worked with The Roots, Dr. Dre, Fat Joe, and many more. Steve blesses us with a ton of great stories and advice, including lessons learned from Russell Simmons, Lyor Cohen, and...

Duration:00:50:52