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The fine print of big ideas in music and technology, hosted by journalist Cherie Hu and featuring a curated selection of young leaders, thinkers and innovators from across the music business. This is an ad-free audio companion to the eponymous email newsletter.

The fine print of big ideas in music and technology, hosted by journalist Cherie Hu and featuring a curated selection of young leaders, thinkers and innovators from across the music business. This is an ad-free audio companion to the eponymous email newsletter.
More Information

Location:

United States

Description:

The fine print of big ideas in music and technology, hosted by journalist Cherie Hu and featuring a curated selection of young leaders, thinkers and innovators from across the music business. This is an ad-free audio companion to the eponymous email newsletter.

Twitter:

@cheriehu42

Language:

English

Contact:

914-629-5267


Episodes

Episode 5 (ft. Kero One): The lowdown on lo-fi hip-hop's past, present and future

4/20/2019
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DJ-rapper-producer Kero One joins this episode to break down the past, present and future of lo-fi hip-hop—from the perspective of an artist who has been making music for almost two decades, but became associated with the "lo-fi" scene only recently after the genre's solidification in the mainstream. We dive into the deep ties among lo-fi hip-hop, jazz and Asian culture, the positioning of lo-fi as an alternative to trap, the role of technology in evolving who gets to participate in the...

Duration:00:55:42

Episode 4 (ft. Amber Horsburgh): Why marketing music to strangers, not to existing fans, is more profitable

4/1/2019
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Music-marketing consultant Amber Horsburgh joins this episode to discuss why marketing music to strangers—i.e. to people who don't know who you are yet—is more profitable than catering only to existing fans. What are the limitations of Kevin Kelly's widely-cited "1,000 True Fans" theory in the context of artists trying to scale their brands? Why do record labels fall into the "content is king" trap and spend so little of their marketing budgets on reach and distribution, compared to other...

Duration:00:52:03

Episode 3 (ft. Mike Warner): Playlists are here to stay, but you shouldn't pay to get on them

3/22/2019
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Streaming expert Mike Warner joins this episode to set the record straight on what playlists really can, and cannot, do for artists' careers. How does one build a playlist strategy that optimizes for fandom? What does it mean to be "ready" for a placement on New Music Friday, and how can artists maximize their preparation? How can you ensure that third-party playlist pitching services aren't ripping you off? And how will the playlist as a format continue to evolve in the future? At the end,...

Duration:00:53:07

Episode 2 (ft. Dan Runcie): How hip-hop and venture capital are blueprints for each other's futures

3/11/2019
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Trapital founder Dan Runcie joins this episode to discuss the wide variety of shared opportunities—and problems—between hip-hop and venture capital. What are the similarities in how independent musicians and tech founders navigate their respective funding landscapes, and what alternative funding models are emerging to serve their needs? How do record labels and VC firms make investment decisions, and how could they potentially improve (e.g. pattern-matching biases)? How are third-party music...

Duration:01:04:31

Episode 1 (ft. David Turner): Pop music was never "behind" on streaming—and Ariana Grande is proof

2/25/2019
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Fellow music writer David Turner joins the inaugural episode of the Water & Music podcast! We unpack Ariana Grande's record-breaking, rapid-fire release strategy, debunk the stereotype of pop music as "lagging behind" in the streaming era, debate the pitfalls of manufacturing virality and flooding the market at all costs, and emphasize the importance of giving fans multiple entry points to participating in your story as an artist. As part of a new segment, we also share one piece of recent...

Duration:01:01:58