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United States

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English


Episodes

Daily Rant #31 | Live Action Video

8/1/2018
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I get asked all of the time what I am looking for when I book an artist. Truthfully, I want to see them play live somewhere first, but if I can’t I have been known to book artists that have a really good live action video.

Duration:00:04:11

Daily Rant #30 | Email Etiquette

7/30/2018
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When it comes to email, it is best to keep it short and sweet.

Duration:00:00:57

Daily Rant #29 | Strategize For Tastemakers

7/29/2018
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When promoting shows, we often think we are in the business of one-by-one advertising. However, things begin to really take off when tastemakers start bringing their circles to our shows.

Duration:00:01:54

Daily Rant #28 | How Much Time Do You Need For Promo?

7/28/2018
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Crowds need time to discover shows and then work them into their schedules. So, how much time do you need in order to effectively promote?

Duration:00:02:25

Daily Rant #27 | The 4% Rule

7/27/2018
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I measure all of my marketing efforts against the 4% rule. Did 4% of the people I invited show up? What often happens is musicians measure against 50% to 90%, and when 5% show up they get discouraged when they should be celebrating.

Duration:00:02:59

Daily Rant #26 | Promo Isn’t Just For The Crowd

7/26/2018
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In the beginning, it is easy to get discouraged when promoting your shows. The amount of work and energy you put into promo just doesn’t yeild a good crowd return, at first. But the promo isn’t just for the crowds, it’s also for the venues. You want them to know that when they work with you they are going to be seen by more eyes. Even if the crowds do not come to the show, you got the venue’s brand in front of more people on social media, posters, etc. Sometimes, it’s not about drawing a...

Duration:00:02:20

Daily Rant #25 | Oversaturation vs Not Playing Enough

7/25/2018
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This is a constant debate among artists. “Should I play more or am I oversaturating?” The answer is not one size fits all, it depends on where you are in your musical career.

Duration:00:03:11

Daily Rant #24 | Invest in a PA System

7/24/2018
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Having a PA System can really set you apart when seeking gigs in restaurants and other non-traditional music venues.

Duration:00:01:42

Daily Rant #23 | People Still Go Out

7/23/2018
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We’ve all heard artists say “it’s hard to get people to leave the house, buy tickets, and go to shows,” but data is showing that there is still hope.

Duration:00:03:34

Daily Rant #22 | Ask for the Money

7/22/2018
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Why always asking for money from venues, even if you don’t need it, is always a good idea.

Duration:00:01:08

Licensing for Musicians with Victor Gann

7/21/2018
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Licensing can be a confusing and complicated world. Victor Gann has made his career playing music for television networks such as ESPN and ghost performing on major albums. On this episode, Victor shares some insights on what steps artists need to take to make money through licensing, as well as some best practices for bands.

Duration:01:32:55

Daily Rant #21 | The Service You Provide is Valuable

7/21/2018
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Music is powerful. Music pulls us out of our deepest valleys and accompanies us on top of our highest mountains. The experience you create for people, as a musician, is unbelievably valuable.

Duration:00:03:51

Daily Rant #20 | Make Time For Creativity

7/20/2018
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You cannot force inspiration, but sometimes our best work comes when we set aside time for creativity.

Duration:00:01:14

Daily Rant #19 | You Need to be on Facebook

7/19/2018
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If you are not already, you need to be on Facebook. Facebook is the number one place venues go to decide if they want to book an artist.

Duration:00:01:16

Daily Rant #18 | What We Do Offstage is Art as Well

7/18/2018
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The performance onstage is only a small part of music marketing. There is so much work that needs to be done offstage as well. However, just because it’s not onstage doesn’t mean that it’s not also art.

Duration:00:01:47

Daily Rant #17 | Desperation Means Loss of Control

7/17/2018
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There is a belief out there that seems odd to me. A lot of people think that the only way to succeed in music is to quit your job. They believe that quitting your job will give you desperation, which will push you forward. I say that desperation will force you to make decisions that you don’t want to make.

Duration:00:01:48

Daily Rant #16 | Expand Your Circle of Friends

7/16/2018
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It’s amazing how powerful a few new friends can be for your career. I truly believe that adding a few new friends, for no reason other than friendship, will create huge opportunities for your music.

Duration:00:00:49

Daily Rant #15 | Professional Production

7/15/2018
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You need to make sure that the production behind your recordings and videos is world class. You want those tools working for you, and opening up doors, not working against you.

Duration:00:02:42

Daily Rant #14 | Consider Taking Lessons

7/14/2018
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As artists, we need to always be looking for new opportunities to grow. We often think that performing is the only way to get better, and while it’s very important, having someone that can critique your skills and expand your range could be just as important. The next step in your growth as an artist might be to take lessons, to further polish the craft. This could payoff big in the long run!

Duration:00:02:31

Daily Rant #13 | Play Open Mics

7/13/2018
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Open Mics give you an amazing opportunity to practice and crowd test songs, but more importantly they give you a chance to get your foot in the door at new venues. A great Open Mic performance could make all of the difference, so play as many as you can!

Duration:00:00:43