I get asked all of the time what I am looking for when I book an artist. Truthfully, I want to see them play live somewhere first, but if I can’t I have been known to book artists that have a really good live action video.
I measure all of my marketing efforts against the 4% rule. Did 4% of the people I invited show up? What often happens is musicians measure against 50% to 90%, and when 5% show up they get discouraged when they should be celebrating.
In the beginning, it is easy to get discouraged when promoting your shows. The amount of work and energy you put into promo just doesn’t yeild a good crowd return, at first. But the promo isn’t just for the crowds, it’s also for the venues. You want them to know that when they work with you they are going to be seen by more eyes. Even if the crowds do not come to the show, you got the venue’s brand in front of more people on social media, posters, etc. Sometimes, it’s not about drawing a...
Licensing can be a confusing and complicated world. Victor Gann has made his career playing music for television networks such as ESPN and ghost performing on major albums. On this episode, Victor shares some insights on what steps artists need to take to make money through licensing, as well as some best practices for bands.
The performance onstage is only a small part of music marketing. There is so much work that needs to be done offstage as well. However, just because it’s not onstage doesn’t mean that it’s not also art.
There is a belief out there that seems odd to me. A lot of people think that the only way to succeed in music is to quit your job. They believe that quitting your job will give you desperation, which will push you forward. I say that desperation will force you to make decisions that you don’t want to make.
As artists, we need to always be looking for new opportunities to grow. We often think that performing is the only way to get better, and while it’s very important, having someone that can critique your skills and expand your range could be just as important. The next step in your growth as an artist might be to take lessons, to further polish the craft. This could payoff big in the long run!
Open Mics give you an amazing opportunity to practice and crowd test songs, but more importantly they give you a chance to get your foot in the door at new venues. A great Open Mic performance could make all of the difference, so play as many as you can!