Licensing can be a confusing and complicated world. Victor Gann has made his career playing music for television networks such as ESPN and ghost performing on major albums. On this episode, Victor shares some insights on what steps artists need to take to make money through licensing, as well as some best practices for bands.
The performance onstage is only a small part of music marketing. There is so much work that needs to be done offstage as well. However, just because it's not onstage doesn't mean that it's not also art.
There is a belief out there that seems odd to me. A lot of people think that the only way to succeed in music is to quit your job. They believe that quitting your job will give you desperation, which will push you forward. I say that desperation will force you to make decisions that you don't want to make.
As artists, we need to always be looking for new opportunities to grow. We often think that performing is the only way to get better, and while it's very important, having someone that can critique your skills and expand your range could be just as important. The next step in your growth as an artist might be to take lessons, to further polish the craft. This could payoff big in the long run!
Open Mics give you an amazing opportunity to practice and crowd test songs, but more importantly they give you a chance to get your foot in the door at new venues. A great Open Mic performance could make all of the difference, so play as many as you can!
We often think that our appearance is just for the audience, but it's not. Yes, we want to look good for the audience, but giving care and attention to our look communicates to the talent buyer that we are serious and worth booking again.
Too often, artists give up too soon. They work hard but even the best marketed artists need time for their audience to take shape. In the beginning you will not see the appropriate return on your marketing investments, but over time those efforts begin to compound. So, just because you're not seeing results right now, doesn't mean that your marketing won't pay off in the future. Keep pushing!
As you graduate to bigger and bigger venues, they will expect you to bring your own cabling. This may seem like something small, but when it's 10-minutes to showtime this could be a HUGE problem. I see this all of the time, it's the number one thing I see catch musicians off guard when they play a new venue.