The Word From Mouth

Newark Venture Partners and how venture firms are looking at the podcast industry... JOANNE LIN, Senior Investment Associate at Newark Venture Partners (which has been becoming a notable presence in investing and supporting the podcast industry) talks with MouthMedia Network CEO Rob Sanchez t about how the company is thinking about the podcast space, tech platforms, the ubiquity of voice, and the objective of reaching the next frontier of the 83% of the US who haven’t yet adopted podcasts....

Tips to grow podcast downloads, audience engagement, and thought leadership, from Marc Raco, Head of Content and Programming for MouthMedia Network... Is there a secret recipe? Partner with others Interview guests with followers Stay lean Build in enjoyable rituals Use multiple social media channels Link to prior content Integrate photos Cross-promote Hold live events Invite guest hosts Check out the full article here. Also, podcasters Lisa Schoonover (Reaching Hearts Changing Lives) and...

Podcasting is growing, professionalizing, and gaining interest -- but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins? A collective sigh after Podcast Movement and Voice Summit - a growing adoption, professionalism New products and tools entering the marketplace that change the way we think about stats and reports More use of IAB Standards At least $200M invested in...

Three more podcasts illustrating the great variety of content and approaches in podcasting… Debbie Pace of The Show up Show (everything you need to emerge as a powerful and healthy leader in your life, business and relationships), Fabiana Lowe of The Short Gal Show (standing tall to challenges), and Richard Liebespach of the Self-Protection Essentials podcast (How to stay safe from people who would physically harm you) share their individual stories and approach to content, reaching...

Three podcasts that illustrate the great variety of content and approaches in podcasting… Tommy Savoia of The Cube Command Podcast (video gaming podcast made for players by players), Stuart Fensterheim of The Couples Expert (advice on having a loving and enriching relationship), and James Thomas of Four Seas One Family (adjusting to life overseas as an expat or immigrant), share their individual stories and approach to content, reaching audience, and making impact – all recorded at the...

Three podcasts that illustrate the great variety of content and approaches in podcasting... Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of Mighty Blue on The Appalachian Trail (a journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media), share their individual stories and...

Copyrights and ownership for podcasts, the necessity for platforms to treat podcast content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth. Plus, an interview with Gordon Firemark of "Entertainment Law Update", along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser. In this episode: Example of Castbox reportedly removing...

A discussion with Mangesh “Mango” Hattikudur, one of the hosts of the highly successful "Part-Time Genius" podcast from How Stuff Works (receiving more than a million downloads monthly) and co-founder of Mental Floss Magazine, on what it takes to build and grow a podcast that's able to compete in an increasingly crowded space, the state of the industry, and what shows are in development. Plus, an interview with Christian Brito of "Eat. Sleep. Fantasy - Fantasy Football Podcast", along with...

A discussion with Sharon Taylor of Omny Studio, a podcast host in the enterprise space, on how the future of podcasting depends on changing the conversation. Plus, an interview with Joe Shortridge of "222 Paranormal Podcast", and headlines from top news on podcasting and on-demand from Podnews... In this episode: Sharon Taylor of Omny Studio podcast host on playing in the enterprise space The state of the podcast and audio industry - how today is both the best and worst time to be in audio...

The need for the podcasting to grow and experiment, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do. Plus, an interview with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback), and headlines from top news on podcasting and on-demand from Podnews... In this episode: A moment of revolution, a rapid change in ways of monetization,...

The need to pay attention to the many micro Faustian deals we regularly make which impact the nature, dissemination, and monetization of podcasts, an interview with Ashley Berges of "Live Your True Life Perspectives" podcast, and headlines from top news on podcasting and on-demand from Podnews... Thinking about micro Faustian deals and podcasting Inspiration from the book The Blockchain Revolution How the baseline of chosen Standards has dictated the way content has grown With the largest...

Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Matthew Passey, and headlines from top news on podcasting and on-demand from Podnews... The adoption rate of podcast payers and how people think about them Most players are so difficult to search with Google's podcast player will likely capture people who aren't as adopted to podcasting "Search and response" people are...

Why mindshare and community amongst podcasters is important, an interview with "Jemmy” Legagneur of the "Finding Florida" podcast and making a show more about the listeners and as a jumping off point for a network, and headlines from top news on podcasting and on-demand from Podnews... Reflecting on Audioboom in possible danger, mergers, acquisitions, and other recent news The idea of community in podcasting Favorite moments in podcasting Value in in-person side of recordings and of...

Monetization models in podcasting, why a $40M investment was made in a subscription service, why public radio stations banded together to buy an open platform, an interview with Hilda Labrada Gore of the Wise Traditions podcast on how she crossed the 1 Million download milestone, and headlines from top news on podcasting and on-demand from Podnews... Consolidation in the podcast marketplace How Pocket Casts and Luminary Media are heading in opposite directions Luminary Media’s walled...

Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment -- and new big players with deep pockets are on scene -- both require podcasters to pay attention to the network effect of having a tribe. Plus an interview with William Hung (of "American Idol" fame) on his new podcast "From Fear to Courage", and headlines from podcasting and on-demand from PodNews…...

Will the updated Google Podcast Player — and easier access to podcasts — lead to a boom and expansion in the podcast world? What does this mean for advertising models, new revenue streams, the potential of device-to-device podcast hand-offs, and… Continue Reading → The post The New Google Podcast Player: Inspiring a Listener Renaissance? appeared first on The Word From Mouth.

How long should a podcast be? Is there such a thing as too long or too short? And what about the impact on podcasting from smart speakers and the growth of shortform audio? Plus an interview with Glenn the Geek of… Continue Reading → The post Longform vs. shortform audio: Is there room for both? appeared first on The Word From Mouth.

Why podcasts need to think through discovery (how much is too much), where prediction and control begin and end, and what is the “creep factor” in audio data — plus an interview with Sarah Rhea Werner of “Girl In Space” and… Continue Reading → The post Drawing the line with audio data, discovery, targeting, and advertising appeared first on The Word From Mouth.

Why podcasts, advertising, and podcast players need to change to grow listenership… The impact of the recent podcasts stats on listenership from Edison research report More monthly actives than Twitter The number of people engaged, listening A lack of differentiating… Continue Reading → The post Are podcasts a medium of opportunists or thoughtful content creation? appeared first on The Word From Mouth.

Does the word “podcast” limit us? The case made for why live performances have a place in podcasting A change in format, live events Example with the podcast American Enough with Vikrum Aiyer at SXSW, having same feel as in… Continue Reading → The post Broadening the idea of what podcasts can be in our world appeared first on The Word From Mouth.