How long should a podcast be? Is there such a thing as too long or too short? And what about the impact on podcasting from smart speakers and the growth of shortform audio? Plus an interview with Glenn the Geek of… Continue Reading → The post Longform vs. shortform audio: Is there room for both? appeared first on The Word From Mouth.

Why podcasts need to think through discovery (how much is too much), where prediction and control begin and end, and what is the “creep factor” in audio data — plus an interview with Sarah Rhea Werner of “Girl In Space” and… Continue Reading → The post Drawing the line with audio data, discovery, targeting, and advertising appeared first on The Word From Mouth.

Why podcasts, advertising, and podcast players need to change to grow listenership… The impact of the recent podcasts stats on listenership from Edison research report More monthly actives than Twitter The number of people engaged, listening A lack of differentiating… Continue Reading → The post Are podcasts a medium of opportunists or thoughtful content creation? appeared first on The Word From Mouth.

Does the word “podcast” limit us? The case made for why live performances have a place in podcasting A change in format, live events Example with the podcast American Enough with Vikrum Aiyer at SXSW, having same feel as in… Continue Reading → The post Broadening the idea of what podcasts can be in our world appeared first on The Word From Mouth.

Long-form audio as a looping conversation… We in the podcast — or long-form audio — community sometimes think of podcasts as a passive audio experience. We create an hour or more of audio and then people listen to it. Outside… Continue Reading → The post The Age of Active Audio – Long-form appeared first on The Word From Mouth.