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Adding Value | New Breed

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Generating leads, conquering SEO and optimizing your sales strategy are essential to expanding your business. Join demand generation marketer Guido Bartolacci as he discusses actionable tips and tricks that will enhance your strategy and strengthen your marketing.

Generating leads, conquering SEO and optimizing your sales strategy are essential to expanding your business. Join demand generation marketer Guido Bartolacci as he discusses actionable tips and tricks that will enhance your strategy and strengthen your marketing.
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Location:

United States

Genres:

Podcasts

Description:

Generating leads, conquering SEO and optimizing your sales strategy are essential to expanding your business. Join demand generation marketer Guido Bartolacci as he discusses actionable tips and tricks that will enhance your strategy and strengthen your marketing.

Language:

English


Episodes

Special Episode: How Olivia Perek Found Work-Life Balance at New Breed

10/18/2019
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In this week's special episode, New Breed's Inbound Team Manager, Olivia Perek, joins Guido for a discussion surrounding maternity leave, work-life balance and how company culture can empower an employee in these fields.

Duration:00:24:38

Website UX: Building a House for Your Content S01 E15

10/4/2019
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With plenty of websites and apps to choose from, if users can’t easily navigate your website, they’re going to leave. Join Guido Bartolacci and New Breed’s Senior Web Strategist Kelly Molloy as they discuss the role UX plays in the inbound methodology.

Duration:00:19:29

Creating and Communicating with Your Buyer Personas | S01 E14

9/20/2019
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Connecting your buyer personas with their goals gives you a better understanding of how your solution can help them drive growth. Join Guido Bartolacci and New Breed’s Growth Strategist Nick Frigo as they discuss the benefits of persona-tailored content and why input from outside of the marketing team is essential for identifying high and low fit prospects.

Duration:00:39:00

Customer-Centric Marketing with Ryan Deiss | S01 E13

9/6/2019
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In order for your marketing to contribute to your company’s growth, you need to be actively communicating with your customers. Join Guido Bartolacci and Digital Marketer’s Founder/CEO Ryan Deiss as they discuss how marketers can separate themselves from the pack by developing a strategy that resonates with their audience.

Duration:00:43:09

Navigating Sales and Sales Operations | S01 E12

8/23/2019
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Understanding other departments within your company can provide valuable insight into the obstacles your colleagues face day to day. Join Guido Bartolacci and New Breed’s Senior Revenue Operations Strategist Pat Buono as they discuss how working in both sales and sales operations taught Pat empathy for the unique challenges of each role.

Duration:00:31:49

Building Community with Drift's Mark Kilens | S01 E11

8/9/2019
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Building a community is essential to raising awareness about your brand. Join Guido Bartolacci and Drift's VP of Content and Community Mark Kilens as they discuss the importance of sharing free knowledge and helping people connect so they can learn together.

Duration:00:30:09

The Rise of HubSpot with Dan Tyre | S01 E10

7/26/2019
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HubSpot changed the world of marketing and sales forever. Hear insights into the beginning of this incredible company from a man who has been there since the beginning. Join Guido Bartolacci and his guest Dan Tyre — Director (and employee number six) at HubSpot and author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles — as they discuss his journey to HubSpot.

Duration:00:28:39

Overcoming Imposter Syndrome | S01 E09

7/12/2019
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Imposter syndrome can affect anyone, and if we're not careful, it will keep us from achieving our goals and reaching our full potential. Join Guido Bartolacci and New Breed's Partner Marketing Strategist Amanda Nielsen as they discuss Amanda's experience with imposter syndrome, how she overcame it and how you can too.

Duration:00:29:49

Inbound PR with HubSpot's Illyana Stareva | S01 E08

6/21/2019
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The inbound methodology is changing how professionals are approaching public relations. It focuses on content creation while overcoming one of the industry’s greatest challenges, measuring ROI. Join Guido Bartolacci and his guest Illyana Stareva — Global Partner Program Manager at HubSpot & author of Inbound PR — as they discuss her professional journey, book and the role of inbound PR.

Duration:00:31:05

The Importance of Marketing and Sales Alignment | S01 E07

6/7/2019
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The way we do business has changed dramatically in the past decade, and the relationship between marketing and sales has changed along with it. Join Guido Bartolacci and New Breed’s CEO Patrick Biddiscombe as they discuss the importance of aligning your marketing and sales team to optimize growth.

Duration:00:21:17

Embracing Change | S01 E06

5/24/2019
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Fearing the unknown can hold us back professionally, but overcoming those fears and embracing change can propel our careers to new heights. Join Guido Bartolacci and New Breed’s own Manager of Inside Sales Beth Abbot as they discuss Beth’s journey from marketing intern to sales manager and what she learned along the way.

Duration:00:18:39

The Ever-Expanding Role of Revenue Operations | S01 E05

5/10/2019
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The world of revenue operations has flourished in the past few years. Staying ahead of the curve and developing a solid process has become imperative. Join Guido Bartolacci and New Breed's own Senior Revenue Operations Strategist Pat Buono as they discuss fundamental concepts in revenue operations, supplying advice and insights along the way.

Duration:00:31:43

When and How to Redesign Your Website | S01 E04

4/26/2019
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Knowing the true purpose of your website is the first step to success. Join Guido Bartolacci and New Breed's own Chief Design Officer Chris Mathieu as they discuss the value of a sales-ready website, when to start a website redesign and provide a look into the process.

Duration:00:23:58

The Value of Compelling Content | S01 E03

4/15/2019
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Creating compelling content around your buyer personas’ pain points is crucial to lead generation and conversion. Join demand generation marketer Guido Bartolacci as he discusses content tactics and tips with copywriting and editing expert Karin Krisher.

Duration:00:19:13

How to Optimize Your SEO Strategy | S01 E02

4/15/2019
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SEO will make or break your ability to generate leads. In this episode, Guido Bartolacci discusses SEO strategy tips and best practices with New Breed's founding SEO specialist, Everett Ackerman.

Duration:00:26:55

Setting Goals and Measuring Success | S01 E01

4/15/2019
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Setting SMART goals is vital to the growth of any business. Join demand generation marketer Guido Bartolacci and New Breed's Lead Inbound Strategist Olivia Perek as they discuss the importance of goals in inbound marketing.

Duration:00:24:01