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Amplify Your Success


Visionary entrepreneurs, thought leaders and change makers can discover how to boost influence, expand income and create a business that they love. Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals.

Visionary entrepreneurs, thought leaders and change makers can discover how to boost influence, expand income and create a business that they love. Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals.


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Visionary entrepreneurs, thought leaders and change makers can discover how to boost influence, expand income and create a business that they love. Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals.




Episode 284: Create A Client Attraction Quiz As Your Lead Magnet with Molly Mandelberg

You’ve seen quizzes on the cover of your favorite magazine, and you’ve probably taken a quiz that illuminated your greatest opportunity or a personality trait. Quizzes are a powerful tool to build your list when you use them for your lead magnet on your website but they also help you capture valuable data about your potential clients. Plus, if a quiz is set up properly, it should sell that potential client on the value of your programs before they ever speak to you. On Amplify Your Success...


Episode 283: Find Your First 52 Most Ideal Guests For Your Podcast with Alex Sanfilippo

A common challenge for podcast hosts who interview guests is finding great guest experts. Once you ask all of your friends and close colleagues, you’ll still need routine guests for years to come. And if you are on the other side of the mic, looking for podcasts to be a guest on, wouldn’t it be helpful to have a way for those hosts to find you, and invite you first? On Amplify Your Success Podcast episode 283, I talk with Alex Sanfilippo, founder of PodMatch, a podcast guest matching...


Episode 282: How To Automate The Repurposing of Short Videos with Hani Mourra

As a creator, being top of mind will help you stand out from the crowd and attract your best clients. But creating content for all of the different platforms can feel overwhelming, especially when time is limited. These days video is at the top of the list for increasing reach and being rewarded by the algorithms. But who has time to create video for so many different platforms! Not me, that’s for sure. One of the best-practices available is to leverage your time and energy through...


Episode 281: The 5 Types of Podcast Leads and How They Buy

Being a guest expert with other people’s audiences is a solid strategy to attract ideal clients. But if you are overly focused on everyone’s favorite lead type, The Action Taker, you will miss out on some of your best buyers! In my experience, after guesting on over 1050 podcasts and online shows, I’ve detected at least 5 types of buyers. Each lead type has a unique way they build rapport with you and check out your credibility BEFORE they buy. Knowing how each Lead Type buys will help...


Episode 280: 5 Women Who Amplify Their Impact & Income Through Podcasting

When you have your own business, standing out in a crowded marketplace can feel a bit overwhelming at times. There are many different strategies, some of them massively time consuming, so how do you decide if adding “podcast host” is the right path for you? When I started my podcast, I had no idea how powerful it would be for my business. Today, Amplify Your Success Podcast is in the top 1.5% of podcasts worldwide and I get messages frequently from people who listen and share that it's...


Episode 279: Increase The Chance Of Getting A "YES" To Your Podcast Pitch with Julie Fry

As an expert-based business owner, getting more eyes on your offers and ears to your message is a big part of client attraction. So of course, podcasts are a valuable strategy to grow your reach. But the trick is, how do you get a podcast host to book you on their show? You might turn to a podcast booking service, which will help you free up time. But, these services aren’t always effective (and I really want you to be successful) so I turned to one of my favorite podcast booking services to...


Episode 278: Multiply Your Business by Partnering With Your Peers with Ellen Finkelstein

Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn’t it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you? On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business. Ellen unpacks five key steps to take, as well as...


Episode 277: The Entrepreneur's 4 Day Workweek with Joe Sanok

Have you ever noticed how much more productive you are when you take a day away from your business just to recharge? Your creativity improves, your focus sharpens and your motivation rises, all by working less. With more and more entrepreneurs seeking a balance between work and play and seeing their bank account growing in the process, how did society ever land on a 40-hour workweek? On Amplify Your Success Podcast episode 276, my guest Joe Sanok, author of the 4 Day Workweek, joins me to...


Episode 276: Tap Into The Gold from Influencers in Your Community

There is a goldmine of opportunity inside your community – and 99% of it is probably untapped. When you intentionally cultivate and nurture relationships with other influencers in your network, opportunities will flow to you over and over again. It's time to tap into your colleagues and competitors so you can access new markets and eager prospects who are searching for you and your solutions right now – without spending a ton of money and time pitching cold connections. On episode 276 of...


Episode 275: Scale Revenue by Bankrolling Your Brilliance with Nicole Roberts Jones

When your brilliance is being invested in the wrong career path, chances are you’ll feel restless or frustrated with your current path. But when you discover how to make more money with your brilliance as the product as a business owner, you’ll feel unstoppable. Join me for a powerful episode of Amplify Your Success Podcast as my guest, author Nicole Roberts Jones, reveals how she helps people uncover their dormant monetizable talents and transform them into offerings and businesses that...


Episode 274: Create a Signature Program Your Ideal Clients are Hungry For with Cindy Schulson

You’ve probably heard you need some kind of program to offer your clients to scale your business, right? If you offer a service and are looking for ways to increase income while reducing hours, a group coaching program sounds ideal! But, just because you create a program doesn’t mean it will sell well. Many really talented experts discover that leveraging their time into one to many offers isn’t as easy as they imagined. That’s where a Signature Program can actually help. When you design...


Episode 273: How to Create Massive Momentum by Building Community with Chris Krimitsos

Does the idea of having a global impact spark your interest? What about inspiring your community to help you co-create one of your industry’s leading events? Chris Krimitsos has a unique story and background. He started with local events where he first discovered the value of podcasting. He helped his wife, Katie Krimitsos produce her first podcast. But then the podcasting community won Chris’ heart and Podfest was born. Chris takes us on a powerful journey on Amplify Your Success Podcast...


Episode 272: How to Boost Income with Your Business Superpower

If you’ve ever experienced burnout, or become bored with your business and quickly chase the next shiny object, chances are you’ve been operating outside of your superpowers. When you spend at least 80% of your time in your busi ness superpower, running your business will feel a lot easier. But, most entrepreneurs spend so much time in activities that drain their energy and feel exhausting that they wonder how on earth they can ever get to the next level. On episode 272 of Amplify Your...


Episode 271: Create An Irresistible Offer by Monetizing Your Business Superpower

Do you have a valuable service, course or program that isn’t selling well? Often the advice you’ll be given is to rework the offer and fix your messaging so it's more compelling. That may just do the trick – but sometimes you have to dig deeper and reconnect to your business superpower. When you are building your offerings and growing your business with your superpower at the core, everything just “clicks.” But when you don’t, and you create an offer that is tied to what you believe people...


Episode 270: Activate your Business Superpower To Attract More Ideal Customers

Did you know that you have a Business Superpower? It's not just your zone of genius but a monetizable strength that is quite often overlooked by many business owners. When you activate your Business Superpower, your offers “pop”, your messaging becomes more magnetic, but most importantly, your business starts to feel more fun again. On episode 270 of Amplify Your Success Podcast I’ll share my personal story of how I revived my dormant Business Superpower a decade ago, and how valuable that...


Episode 269: How to Tap Into Your Prospect’s Buying Emotions with Robbie Crabtree

What separates a speaker who has great content from a memorable speaker who takes you through a journey of emotions and has you on your feet ready to buy from them? The ability to evoke emotion in your audience members. This is where powerful storytelling can be used to take your listener on a journey with you, moving them into awareness of their own challenges and goals. On Amplify Your Success Podcast episode 269 I’m joined by Robbie Crabtree who reveals how we can connect with a potential...


Episode 268: Prioritize Your Financial Numbers to Run Your Day Like a CEO With Danielle Hayden

The business’ financial numbers can tell a powerful story about how well it's performing. If you don’t know the right numbers to look at, you might make decisions that negatively impact your future success. On Amplify Your Success Podcast episode 268 I’m joined by Danielle Hayden who reveals how we can emulate the most successful CEOs by using the information our financial data reveals. Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret...


Episode 267: How to use an Authority Framework to Boost Business

When you invest a lot of time, money and energy getting booked to share your valuable information, but don’t get the steady stream of clients you would expect? Getting on podcasts and stages (even if they are virtual) is a valuable way to build your authority and attract leads, but only if you know how to deliver your message in a compelling way. When you use what I call an Authority Framework, like a formula, method or teaching your system with an acronym, your talk is easier to...


Episode 266: How to Get Celebrity Endorsements for Your Product With Sarah Shaw

Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice! But where do you get started? How do you find the right influencer to boost up your name brand recognition? On Amplify Your Success Podcast episode 266, fashion designer Sarah Shaw joins me to talk about how to land celebrities and influencers who can get more eyes on...


Episode 265: Unleash The Universal Law of Attraction for More Revenue with Edward Langan

Can the Law of Attraction help you to manifest more clients and money this year? Most of us understand that our thoughts create our reality, but soon realize that affirmations alone aren’t enough to manifest everything we desire. To master the art of manifesting more money and clients, you’ll need to fine tune your emotions and allow! I’m joined by author Edward Langan on Amplify Your Success Podcast episode 265 for a masterclass on manifesting more success in our business. Join the...