If you own, run, or lead a business then you are in sales; PERIOD! As a business/executive coach I have worked with clients in over four dozen industries on improving sales from an NHL hockey team, to a start up spa.
Effective communication is the key every human interaction. Whether it’s with your team, your clients, or even your friends and family. Yet companies usually spend very little time teaching their employees how to communicate more effectively and efficiently.
IBM Founder, Tom Watson Sr. said, 'Nothing happens until a sale is made.' Your business must consistently generate new leads to make 'a sale' and stay viable. Yet, as a business and executive coach I have seen many businesses struggle, because they didn’t have a systemized, consistent way to generate new business leads.